1. migato company profile mini
TRANSCRIPT
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THAT’S WHATFAMILY
MEANS TO USMIGATO
– Panagiotis Gatos and Maria Zacharaki-Gatos Founders
INDXE
04 In The Beginning
08 The MiGATO Concept
10 Main Facilities
12 Vision, Mission & Values
14 Collections
23 Retail & Wholesale Network
24 Shop Concept
28 Other Business Forms
32 Advertising & Communication
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INTHE BEGINNING
MIGATO was founded in 1983 in Athens, Greece during the high point of 80’s fashion when its two founders, Panagiotis and Maria Zacharaki-Gatos started fulfilling their business dream together.
Armed with a clear vision they started by importing unique-looking slippers from Taiwan, which they distributed as wholesalers all over Greece.
By 1987, they created their first complete MIGATO footwear collection which was an instant hit. In 1989, Panagiotis and Maria Zacharaki-Gatos opened their first store, with a varied selection of shoes and accessories.
THANKS TO THE DETAILED RANGE OF HIGH QUALITY PRODUCTS, GREAT CUSTOMER SERVICE AND AFFORDABLE PRICES, THEIR TRIP TO A GLOBAL SUCCESS WAS ALREADY WELL UNDER WAY.
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MIGATO was created in 1983, through the combination of the two founders’ names. “Mi” for Maria and “Gato” from the last name of Panagiotis Gatos. Speaking about a winning combination.
MIGATO’S STORY PROVES THAT WITH CLEAR FOCUS, GENUINE DETERMINATION AND REALLY HARD WORK, DREAMS DO COME TRUE
AND SERVE AS A MAJOR POINT OF INSPIRATION, FOR GENERATIONS TO COME.
LOGO CREATION
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TODAY, MIGATO IS A LEADING PLAYER IN THE SHOES AND ACCESSORIES INDUSTRY, WITH MORE THAN 120 STORES AND STRONG WHOLESALE PRESENCE INTERNATIONALLY.SINCE 1983 WE HAVE INVESTED HEAVILY IN FORTIFYING A STRONG MIGATO BRAND CONCEPT, that is:
• A HIGHLY CUSTOMER ORIENTED PHILOSOPHY in a• TIED CORPORATE CULTURE WITH A STRONG BRAND DNA.
It offers• FASHIONABLE VALUE FOR MONEY COLLECTIONS
CONSTANTLY RENEWED in• UNIQUELY DESIGNED STORES providing customers with• EXCEPTIONAL RETAIL EXPERIENCE
THE MIGATO CONCEPT
In a constantly globalised and highly competitive market, MIGATO is healthily expanding without
remise. To get stronger season after season,to acquire more fans and make a dynamic entry
into new, exciting markets!
IT IS ABOUT A FLEXIBLE BUSINESS MODEL THAT EVOLVES AND ADAPTS TO EVERY
CONDITION!
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MIGATO HAS A MAIN UNIT LOCATED IN ATHENS, COMPRISED OF A PRIVATELY-OWNED BUILDING OF 4500 SQ.
METERS WHICH HOUSES ALL ITS BUSINESS DIVISIONS.
HEADQUARTERS
ATHENSGREECE
4.500 SQ. METRES
3 DESIGN STUDIOS
5 SHOWROOMS
4 MEETING ROOMS
15 OPERATIONAL DIVISIONS
The distribution center of MIGATO in Magoula, Athens is a state-of-the-art 15.000 m2 logistics facility, fine-tuned with all the latest developments in logistics technology and transportation to manage large loads of merchandise to all global destinations with the outmost efficiency and speed. Its highly trained and experienced personnel along with the specialized online network are also a big part of the success transportation and delivery equation.
DISTRIBUTION CENTER
MAGOULAGREECE
15.000 SQ. METRES
40 HIGHLY TRAINED PEOPLE
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TO BECOME ONE OF THE FASTEST GROWING RETAIL CHAINS GLOBALLY.
TO BE A FASHION DESTINATION FOR CONSUMERS ALL OVER THE WORLD.
VISIONOUR
TO EFFECTIVELY FULFILL THE NEEDS OF EVERY CUSTOMER WHO TRUSTS US,
BY OFFERING A UNIQUE SHOPPING EXPERIENCE.
MISSIONOUR
VALUESOUR
TODAY, MIGATO COUNTS MORE THAN 320 PEOPLE IN ITS WORKFORCE, ALL SHARING THE SAME 4 VALUES:
• FAITH & RESPECT TO THE CUSTOMER
• MUTUAL RESPECT & TEAMWORK
• DEVOTION TO THE CORPORATE GOALS
• PURE ENTHUSIASM
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COLLECTIONS
Our big creative team includes fashion and graphic designers,as well as experienced buyers, who all work together as a single entity!
Their inspiration always starts from our consumers’ desires and their varied needs.
Our designers are always alert on what is happening on the catwalks, trade-shows,
the ever shifting trends of the global market and international competition.
MIGATO COLLECTIONS HAVE A BASIC STARTING POINT: QUALITY, FUNCTIONAL DESIGN AND PRACTICALITY. PRESENTING FASHION WITH NO LIMITS!
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COLLECTIONS MIGATO’S MAIN AREA OF EXPERTISE IS TO CREATE WOMEN’S SHOE LINES ALONG WITH COMPLETE MEN’S, KID’S AND ACCESSORIES COLLECTIONS, CONSTANTLY RENEWED AND AVAILABLE IN HIGHLY COMPETITIVE PRICES AND GREAT QUALITY!
THERE IS ALWAYS A MAIN LINE IN EACH
PRODUCT CATEGORY, WHICH COVERS THE CORE COMMERCIAL
INTEREST OF THE SEASON, BUT IT IS
ALWAYS ESSENTIAL TO ENRICH OUR
COLLECTIONS REGULARLY WITH
MANY FLASH COLLECTIONS WHICH GIVE THE ADVANTAGE
OF CONSTANT RENEWAL, KEEPING OUR
CUSTOMERS EXCITED ABOUT OUR BRAND.
COLLECTIONSWOMEN’S
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COLLECTIONSMEN’S
QATAR, UAE,
SAUDI ARABIA,KUWAIT,
OMAN, GERMANY, SOUTH AFRICA, CYPRUS, LEBANON, AUSTRALIA,
GREECE
RETAIL & WHOLESALE NETWORK
INTERNATIONAL NETWORK
120RETAIL STORES &
400WHOLESALE POINTSAROUND THE WORLD
with
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SHOP CONCEPTEACH MIGATO SHOP IS A NATURAL SPACEWHERE HUMAN WARMTH AND FASHION
IMAGINATION PREVAIL
SHOP CONCEPT
MINIMAL DESIGN
NEAT AND CLEAN IMAGE
STRONG VISUALS
The minimal design of the store, the tones of white, grey and black project the neat and clean image of MIGATO, while the discrete touches of warm yellow stand for our dynamism.
The specially designed, atmospheric lighting aims at embodying our friendly and familiar disposition, every time
we welcome a new customer in our shop.
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SHOP CONCEPT
MEGA MALL,ABU SHAGARA, SHARJAH,
UAE
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SHOP CONCEPT
THE MALL,ATHENS,GREECE
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SHOP CONCEPT
DALMA MALL,ABU DHABI,
UAE
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Shop corners inside department stores, as well as international
supermarkets and hotels, are some of our wholesale
distribution channels to promote and sell our collections.
OTHER BUSINESS FORMS
MIGATO IN SUPERMARKETS
& DUTY FREE SHOPS
ASIDE FROM MIGATO’S CORE EXPERTISE IN FOOTWEAR AND ACCESSORIES, WHAT IS
ALSO INTERESTING IS THE WIDE RANGE OF BEACH SANDALS AND SLIPPERS
IN HIGHLY COMPETITIVE PRICES.
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THE “MIGATO CUBE”THE “MIGATO CUBE” IS A TRANSFORMABLE KIOSK DESIGNED FOR MALL CORRIDORS: • Compact, movable and lightweight
construction, made of lacquered MDF• During working hours, it is an extrovert
construction, displaying merchandise• During non working hours, it transforms into
an introvert construction hiding & storing merchandise
• Combination of different surfaces, recesses, shelves and hooks for slippers, sandals, accessories, bags, perfumes and much more
• Also features designated spaces for campaign posters, cashier and storage area
OTHER BUSINESS FORMS
THESE POINTS OF SALE ARE MINIATURE VERSIONS OF OUR STORES. THEY FOLLOW THE SAME LOOK AND FEEL
AND OVERALL MOOD AS OUR KEY STORE DESIGN.
MIGATO
SHOP IN SHOP
36 37• CLEAR BRAND IDENTITY
• BOLD & GROUNDBREAKING ADVERTISING CAMPAIGNS
• SELECTIVE AND TARGETED CROSS DISCIPLINARY APPROACH IN
COMMUNICATION THROUGH EVERY POSSIBLE MEDIUM
ADVERTISING &COMMUNICATION
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MIGATO CAMPAIGNS AND PRODUCTS ARE FEATURED IN INTERNATIONAL MAGAZINE TITLES, SUCH AS ELLE, MARIE CLAIRE,
WOMEN’S HEALTH AND OK, MAKING THE STORY AND THE PRODUCTS OF THE COMPANY VISIBLE TO A WIDE RANGE OF FASHION OBSESSED
CONSUMERS.
THE PRESSoff SOCIAL
migato
MIGATO is a good communicator 24/7 & market-ready 24/7 having presence in
everyone’s timeline, driving brand awareness and retail sales to the maximum!
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MIGATO fashion events frequently become the “speak” of the press and media. Young and cool crowd, fashion stylists, journalists next to celebrities and people of
influence, movie and TV stars are just some of the attendants. There is nothing like a MIGATO live event!
SPONSORSHIPS&EVENTS OUTDOOR
ADVERTISING
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THE DREAM
JOIN
JOINMIGATO
