1 intermodal case studies extension & dissemination: intermodal case studies - phase ii:...
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Intermodal Case StudiesExtension & Dissemination:
Intermodal Case Studies - Phase II: Progress Report
Professor Patrick Sherry
National Center for Intermodal Transportation
Taipei Taiwan
July 10, 2007
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The Case Study: An Educational Tool
Case studies are used as a teaching tool to show the application of a theory or concept to real situations.
The “teaching case” is an empirical, field-based document that represents a slice of reality - a particular time and place in the life of a real organization.
Case studies foster learning within the organization or economy on many various issues.
The use of case studies as a teaching tool was originally pioneered by Harvard Business School.
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Case Study: An Educational Tool
The case study is a teaching tool to provide a real world example used to stimulate discussion and the exchange of ideas about challenges and opportunities in intermodal transportation.
The effort to increase trade and commerce between APEC economies is based on the belief that open communication and dialogue, and a sharing of technology and techniques will benefit all economies. The case study helps to accomplish these goals.
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Background
This project is both a new project, and also an extension of TPT 03/2000 T , successfully completed in Manila in March of 2002,
The workshop, entitled "The Implementation and Utilization of New Technologies in Intermodal Transportation in Asia-Pacific Trade" included a detailed study of the intermodal system of the Seattle Washington USA region.
Building upon the success of this project, the Intermodal Task Force would like to extend the work of TPT 03/2002 T, to include the development of additional case studies that could be used for similar purposes, namely, that of developing the skills and competencies of transportation professionals throughout the APEC region.
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Three Phases
Currently in Progress
Part I: Refine and Update Existing Case Study
Part II: Develop Criteria for Selecting and Identifying Sites and Issues for Additional Case Studies
Planned
Part III: Develop and Disseminate four (4) new case studies
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Phases I & II
Phase I
Update and revise content
Rewrite materials as needed
Expand data included in the supporting documentation
Conduct additional interviews as needed
Submit interviews for editing
Disseminate material on web
Phase II
Develop criteria for additional case studies
Development a set of criteria that can be used to develop additional case study and educational materials.
Identify additional sites for study.
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Status Report: Phases I & II
Phase I
Update and revise content
Rewrite materials as needed
Expand data included in the supporting documentation
Conduct additional interviews as needed
Make video interviews available on web
Disseminate material (posted on web site)
Phase II
Develop a set of criteria that can be used to develop additional case study and educational materials.
Identify additional sites for study.
Completed
Completed
Completed
Completed
Completed
Completed
Completed
Completed
Completed
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Criteria for Additional Case Studies
After extensive discussions the following criteria were identified
- Reflect a range of developed to undeveloped locations
- Reflect the range of problems experienced by APEC economies
- Reflect the challenges faced by APEC economies
- Reflect a range of both land and sea transportation challenges
- Represent best practices available
- Reflect most up-to-date technologies
- Reflect intermodal and nodal options
- Reflect range of intelligent transportation system technologies
- Location sponsors demonstrate sufficient support to gather data and material to present
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Locations currently under consideration:
Indonesia – Jakarta
Ho Chi Minh City
Hong Kong or Shanghai
Tokyo
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The Current Case Study
APEC sponsored a study of congestion points in the APEC region
Using an area that is convenient and somewhat similar to the needs and challenges faced by other APEC economies
The Puget Sound area was identified as one of the key areas in need of further study
As such, a case study on the particular issues, concerns, and challenges of this area was prepared for use as a training tool for APEC economies
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The Case Study is being extended through the addition of new material and information that is relevant to the continued development of the region.
Additional information enables more appropriate and in-depth exploration of the material in classroom settings.
The Puget Sound region has many similarities to other APEC pacific rim economies.
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New Content: More Projects
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The Puget Sound Region
The Port of Seattle and the Port of Tacoma together form the second largest freight gateway for containerized cargo in North America
An estimated 100 million containers a year are shipped to ports around the world
The Puget Sound Region together rank as the third largest freight gateway for containerized cargo in North America
The Supply Chain
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Port Capacity
Source:Hanh (2003)
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Gateway to Chicago
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verPuget Sound Capacity
Container Traffic at West Coast Ports
Source: Hanh (2003)
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verSupply Chain: Impacts
Road
Rail
Aviation
Ocean
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Freight
Over 70% of the imported containers that enter the Puget Sound region are in fact headed for points elsewhere in the US
The majority of the imported goods passing through the port are considered “high value” which command a premium and are the main source of revenue for the railroads and shipping lines
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Road
Seattle has one of the worst traffic congestion problems in the country
Approximately a 20% increase in travel times between sites Commuter restrictions on oversized load items Unable to deliver customer products Long term and short term construction projects increase the
congestion
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Rail
Reduced service due to rail congestion
BNSF delays in Spokane cause additional delays in Seattle
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Ocean Freight
Port operations are typically day shift only on weekdays
Vessels typically arrive on weekends
Truck access to ports is limited
FAST
FAST projects are strategically located along the freight corridor
A plan for developing these projects is in place
Public private partnerships develop the priorities for implementing projects
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Current Challenges
Competition
Long Beach and Los Angeles
Vancouver Tacoma
Public perception and involvement
Extremely important to its ability to maintain revenue streams and develop infrastructure
Port Operations
Excessive spending, salaries, and bureaucracy
Technology
Labor issues
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Evaluation of Current Case Study
Workshop Component Evaluation
0%
10%
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30%
40%
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90%
Case Group Discussion
Panel Presentations
Site Visit
What was the most helpful aspect of the workshop?
Pe
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Dissemination
Text of Case study on the Web
Supplemental videos also on the web
Please Must request download access
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www.Blackboard.du.edu
Need password
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Part IIIDetail
Part III (planned – not underway)
Develop four (4) additional case study materials for use in educational activities throughout the APEC region.
Develop written materials for each of the case studies describing the intermodal system in the designated region.
Identify additional background and source material relevant to the location for each of the case studies.
Develop at least one of the case studies that will deal extensively with security issues.
Prepare transcripts of interviews with key individuals who have expert knowledge about the region will be provided.
Prepare video taped interviews with key informants for each case study.
Develop discussion questions for each of the case studies.
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Phase III
- Identify co-sponsors of project
- Have co-sponsors nominate project for APEC funding
- Submit formal funding request at next APEC meeting