© ChainLink Research 2016; All Rights Reserved Slide 1

Welcome to

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Panel Session—October 13, 2016

Hosted By:

THE INTELLIGENT INTEGRATED STORE

© ChainLink Research 2016; All Rights Reserved Slide 2

Agenda/Panelists

• Moderator: Bill McBeath, Chief Research Officer, ChainLink Research

• Susan Flake, Director of RFID Bus. Dev., Zebra Technologies

• Jonathan Aitken, IT Director, lululemon athletica (via Skype)

• Beth Rick, Director, Customer Portfolio Transformation, DSW

• Vibhu Norby, Co-Founder, CEO, b8ta

• Q&A

© ChainLink Research 2016; All Rights Reserved Slide 3

Brick and Mortar Retail Disrupted

• Etailers pose existential threat

• Blurring of formats and competition

– Walmart, Costco largest grocers

• Suppliers as competitors

• Power to the consumer

• Omni-present omni-channel

• Fulfillment wars

• The instrumented store

• Big data and analytics

• Reinventing & reimagining the role of the store

© ChainLink Research 2016; All Rights Reserved Slide 4

Mini-warehouse/

Fulfillment

Center

Returns

Processing

Center

Supplier granular

remote visibility

into Store

Portal into

customer

behavior

Themed,

interactive

customer

experience

center

Showroom—

try before you

buy

Reinventing the Store

Social center—

meet and hang

out with

friends

Store

within a

store

Virtual

shopping

wall

Augmented

Reality

3D body

scanner for

perfect

custom fit

clothing and

shoes

Pop-up

stores

In-store

dining

In store Wi-Fi

and

workspaces

Pickup

online

orders

© ChainLink Research 2016; All Rights Reserved Slide 5

The Instrumented Store

Video

(Security/LP)

POS

(Finance

and

Inventory)

Barcode

(Inventory

Management)

RFID

(Inventory

Management)

EAS

(Security/LP)

BLE

(Marketing)

Kiosk

(Marketing)Traffic Counter

(Store Operations)

Wi-Fi

(Store Ops,

Marketing)

Mobile/

Cellular

(Marketing,

Store Ops)

© ChainLink Research 2016; All Rights Reserved Slide 6

Siloed Store Integrated Store

Video

(Security/LP)

POS

(Finance

and

Inventory)

Barcode

(Inventory

Management)

RFID

(Inventory

Management)

EAS

(Security/LP)

BLE

(Marketing)

Kiosk

(Marketing)Traffic Counter

(Store Operations)

Wi-Fi

(Store Ops,

Marketing)

Mobile/

Cellular

(Marketing,

Store Ops)

© ChainLink Research 2016; All Rights Reserved Slide 7

Q&A

• Susan Flake, Director of RFID Bus. Dev., Zebra Technologies

• Jonathan Aitken, IT Director, lululemon athletica (via Skype)

• Beth Rick, Director, Customer Portfolio Transformation, DSW

• Vibhu Norby, Co-Founder, CEO, b8ta

• Moderator: Bill McBeath, Chief Research Officer, ChainLink Research

Lead

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