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1 IBM Confidential
IBM Global Technology ServicesIBM Global Technology Services
IBM GTS Mobility Services Proven solutions for the mobile enterprise
rev. April 17, 2014rev. April 17, 2014
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IBM Global Technology ServicesIBM Global Technology Services
What are the key trends in the mobile market?
How is IBM helping enterprises transform?
What should your enterprise do?
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Mobility can be defined in many ways, it is about “Business in motion”- Business with anyone, anywhere, anytime -
Today’s Mobile leaders are doing more to integrate mobile into the fabric of their business
“Enterprise Mobility is about transacting business, driving revenue and leveraging insights from mobile usage to identify and capture new business opportunities”“Enterprise Mobility is about transacting business, driving revenue and leveraging insights from mobile usage to identify and capture new business opportunities”
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What are the key trends in the mobile market?
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Mobile adoption continues to explode
1 Trillion
Connected Devices
2013 2014 2015
5.6 Billion
Personal Devices Sold
41% CAGR Wearable Wireless Devices
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Mobile Is Primary91% of mobile users keep their device within arm’s reach 100% of the time
Mobile Is Primary91% of mobile users keep their device within arm’s reach 100% of the time
Insights From Mobile Data Provide New
Opportunities 75% of mobile shoppers
take action after receiving location based messages
Insights From Mobile Data Provide New
Opportunities 75% of mobile shoppers
take action after receiving location based messages
Mobile Must Create A Continuous Brand
Experience90% of users use multiple screens as channels come
together to create integrated experiences
Mobile Must Create A Continuous Brand
Experience90% of users use multiple screens as channels come
together to create integrated experiences
Mobile Is About Transacting96% year to year increase in mobile cyber
Monday sales from 2011 to 2012
Mobile Is About Transacting96% year to year increase in mobile cyber
Monday sales from 2011 to 2012
There are 5 mobile trends that are impacting the enterprise
Mobile enables the Internet of Things
Global Machine-to-machine connections will increase from 2
billion in 2011 to 18 billion at the end of 2022
Mobile enables the Internet of Things
Global Machine-to-machine connections will increase from 2
billion in 2011 to 18 billion at the end of 2022
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Enterprises face several challenges as well on their mobile journey
Integrating mobile into business processes
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Generating business value
Skills and infrastructure readiness
Devices, data and mobile applications
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Security
5
Development, deployment and management Exploding growth of wireless devices - IoT
Mobile applications
9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they need
Bring Your Own Device (BYOD)Employees bringing personally owned devices to work2Integrating mobile into business processes
1
Generating business value
Skills and infrastructure readiness
2
43
Security
5
Development, deployment and management Exploding growth of wireless devices - Internet of Things
Mobile applications
9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they need
Bring Your Own Device (BYOD)Employees bringing personally owned devices to work2
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Source: Institute for Business Value, Mobile Enterprise Study
Successful Mobile Leaders recognize they must address these trends and challenges for the Enterprise
http://ibm.co/ibvmobile They use mobile to fundamentally TRANSFORM the way they do business
They use insights to ENGAGE their customers wherever they are
They BUILD apps that unlock core business knowledge for mobile uses
They secure and manage the mobile enterprise to OPTIMIZE performance
Over 600 business and IT leaders who responded to our IBM IBV study identified four transformational areas Over 600 business and IT leaders who responded to our IBM IBV study identified four transformational areas
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As a result, business leaders are redefining their agendas
73% of CEOsAre prioritizing investments in customer insights
82% of CMOsPlan to increase the use
of social media
74% of CIOsSay mobile solutions are part of their vision for increasing competitiveness
70% of COOsIdentify supply chain visibility as the top challenge in delivering on their agendas
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How is IBM helping enterprises transform?
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• Hundreds of applications built for IBM AppStore
• Won the CIO 100 Award in 2011
• Multiple platforms and web-based apps supported
• 25% growth in number of devices connected to IBM’s secure network
• 70,000+ users on-boarded with MaaS360 Fiberlink in one month
• Less than ½ of 1% help desk calls (<500 calls)
IBM has applied this four-part approach to become a mobile enterprise
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• 100,000+ personally owned smartphones with various OS types
• 60,000 of BYOD smartphones have IBM Sametime to collaborate
• 100,000+ smartphone users able to access email, calendar, contacts transforming the way employees work
• Hundreds of thousands of IBM employees are mobile
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IBM Secured Global Workforce with MaaS360 in Record Time!
IBM enabled MaaS360 for internal use 5 days after acquisition close
Production Deployment on January 7th
More than 70,000 users migrated in one month
More than 16,000 users registered within 24 hours
More than 48,000 users registered in 15 days
More than 200 users per hour on average in the first couple of days
Fewer than 500 helpdesk calls (less than ½ of 1%)
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INNOVATIONLEADERSHIP
IBM has distinguished itself as a market leader in mobility
SCALE
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IBM is positioned as a leader in the Forrester WaveTM Enterprise Mobility ServicesIBM received the highest score possible in “Current Offering”
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Breadth and Depth are Today’s DifferentiatorsIn Enterprise Mobility Services
“Today’s enterprise mobility market comprises many different providers, ranging from the agencies that specialize in user interface (UI)/design work to development boutiques to large multinationals. However, few truly have the scale across the life cycle of services, from user interface and design skills to business acumen to mobile technology expertise.”
Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.
Full report can be accessed at http://www.ibm.com
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Announcement has been covered in key outlets including: ZD Net, eWeek, Information week, Technorati, WirelessWeek, Light Reading, CruxialCIO and more……
On Monday, April 7 IBM announced the expansion of its IBM MobileFirst portfolio with new and enhanced services focused on mobile strategy and security, application development and device procurement and management. These services are designed to help organizations accelerate and drive more business value from their mobile initiatives.
On Monday, April 7 IBM announced the expansion of its IBM MobileFirst portfolio with new and enhanced services focused on mobile strategy and security, application development and device procurement and management. These services are designed to help organizations accelerate and drive more business value from their mobile initiatives.
• garnered an estimated 540 tweets
• reached more than 800,000 accounts
• generating 1.8 million impressions
• garnered an estimated 540 tweets
• reached more than 800,000 accounts
• generating 1.8 million impressions
IBM Announcement Accelerating Momentum
IBM Press Release (4-7-2014)IBM Press Release (4-7-2014)
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IBM has proven solutions to address a diverse set of needs
IBM MobileFirst Collaboration Services
IBM MobileFirst Network Services (Presence Zones)
IBM MobileFirst Collaboration Services
IBM MobileFirst Network Services (Presence Zones)
IBM MobileFirst Infrastructure Consulting IBM MobileFirst Infrastructure Consulting
IBM MobileFirst Application Platform Services IBM MobileFirst Application Platform Services
IBM MobileFirst Managed Mobility Services
IBM Mobile Virtualization Services
IBM MobileFirst Network Services (WLAN)
IBM MobileFirst Device Procurement & Deployment Services
IBM MobileFirst Managed Mobility Services
IBM Mobile Virtualization Services
IBM MobileFirst Network Services (WLAN)
IBM MobileFirst Device Procurement & Deployment Services
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2015
2016
2013
2012
2014
MobileFirst Infrastructure Consulting Services“A mobility infrastructure strategy and roadmap to become a mobile enterprise”
Typical Outcomes
• 73% of mobile strategy leaders have seen measureable ROI from mobile initiatives
• Increase revenue, transform operations
Typical Outcomes
• 73% of mobile strategy leaders have seen measureable ROI from mobile initiatives
• Increase revenue, transform operations
Challenges
• Needed BYOD strategy & guidance on which mobile device platforms and usage-models to support in the future
Solution
• Delivered Infrastructure Consulting Services to assess mobile IT infrastructure
• Established BYOD program aligned with Krone’s legal & security requirements
Benefits
• Provided a blueprint for mobile infrastructure strategy
• Supported improved collaboration and productivity across the enterprise
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MobileFirst Collaboration Services “A set of software, hardware, and services enabling employees, clients, and partners to connect through voice, video, email, and instant messaging”
Typical Outcomes
• Up to 75% reduction in video conferencing costs through collaboration solutions
• Up to 10% savings in toll costs through use of IP telephony solutions
• 38% gains in employee productivity
Typical Outcomes
• Up to 75% reduction in video conferencing costs through collaboration solutions
• Up to 10% savings in toll costs through use of IP telephony solutions
• 38% gains in employee productivity
Challenges
• Merger required integration of IT assets with a common end user experience
• Lacked the in house skills and resources
Solution
• Implemented Collaboration Services
• Integrated the disparate telephony systems with common communications & collaboration applications across the organizations
• Enabled pay per user per month services
Benefits
• Accelerated the deployment users in weeks instead of quarters expediting ROI
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For example, a major retailer is engaging with their customers in a new way
What if you could get the samein-depth insight about in-store customers as you do for online customers?
What if you could get the samein-depth insight about in-store customers as you do for online customers?
YouTube video on IBM Presence ZonesYouTube video on IBM Presence Zones
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Typical Outcomes
• Improve network security and performance
• Engage in-store shoppers in real-time with relevant interactions
• Gain deep insight into customer in-store behavior and browsing patterns
Typical Outcomes
• Improve network security and performance
• Engage in-store shoppers in real-time with relevant interactions
• Gain deep insight into customer in-store behavior and browsing patterns
Client: Major Retailer (U.S.)
Challenges
• Needed to improve customer loyalty and deliver a differentiated brand experience
Solution
• Implemented Network Services and Presence Zone solution
• Delivered a unified customer experience across multiple channels by engaging in-store shoppers with real-time, relevant interactions
Benefits
• Made omni-channel commerce a reality to drive revenue and profit across all channels
Gain insight from in-store customer behavior
Differentiate the customer experience
Deliver exceptional customer service and brand experiences
MobileFirst Network Services“A set of services to establish a secure mobile network and deploy location based solutions in support of mobile applications”
Capturing in-store behavior will be essential to differentiate the customer experience
YouTube video on IBM Presence ZonesYouTube video on IBM Presence Zones
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IBM Global Technology ServicesIBM Global Technology Services
MobileFirst Managed Mobility Services“A set of software and services to manage mobile devices”
Typical Outcomes
• 108% expected ROI within 3 years
• $15K+ Increase in average annual productivity benefits per user
• Reduce total cost of mobility infrastructure and support over 3 years
Typical Outcomes
• 108% expected ROI within 3 years
• $15K+ Increase in average annual productivity benefits per user
• Reduce total cost of mobility infrastructure and support over 3 years
Challenges
• Lacked an efficient way to account for delivery delays
• Needed to help implement a mobile system to record arrival & delivery times
Solution
• Implemented Managed Mobility Services
• Integrated mobile devices as part of delivery operations
• Enabled automatic addition of a wait charge
Benefits
• 68% improved driver productivity from delivery-tracking system
• Faster invoicing processing to help the client receive payment more quicklySource: Total Impact of IBM Managed Mobility study. http://bit.ly/teistudySource: Total Impact of IBM Managed Mobility study. http://bit.ly/teistudy
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IBM MobileFirst Virtualization Services “Software and services to enable access of ANY application on ANY device, ANYwhere”
Typical Outcomes
• Improve security of mobile applications and data
• Enable thousands of mobile applications onto mobile devices
• Reduce computing costs with cloud-style centralized delivery, management and security
Typical Outcomes
• Improve security of mobile applications and data
• Enable thousands of mobile applications onto mobile devices
• Reduce computing costs with cloud-style centralized delivery, management and security
Challenges
• Needed to update its mobile environment to improve hospital care and quality
• Needed to improve medical staff productivity and reduce operating costs
Solution
• Implemented Virtualization Services
• Restructured client’s architecture for Apple devices
Benefits
• 60% reduction in multiplatform development costs when developing for 5 platforms
• Provided a broader range of applications enabled on multiple devices
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MobileFirst Device Procurement and Deployment Services “A service to plan, procure, distribute, and manage the lifecycle of mobile devices and tablets throughout the enterprise”
Typical Outcomes
• 40% reduction of mobile device deployment costs
• Improve management of device lifecycle
Typical Outcomes
• 40% reduction of mobile device deployment costs
• Improve management of device lifecycle
Challenges
• Inability to fully use onsite resources to deploy and manage mobile devices
• Required to save fuel costs and avoid multiple maintenance visits
Solution
• Implemented Device Procurement and Deployment Services
• Provides management of device inventory, deployment, repair and replacement
Benefits
• 27% increase in field service productivity
• 14% reduced fuel costs
• Achieved ROI in less than 6 months
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MobileFirst Application Platform Services “Software and services to rapidly configure and deploy a mobile application development platform”
*Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013.*Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013.
Typical Outcomes
• 363% ROI over 5 years* compared to a native development platform
• Enables management and control over the deployment of mobile applications and data
• Faster development and deployment of cross platform mobile applications
Typical Outcomes
• 363% ROI over 5 years* compared to a native development platform
• Enables management and control over the deployment of mobile applications and data
• Faster development and deployment of cross platform mobile applications
Challenges
• Needed to create a mobile application development infrastructure that would support multiple devices and create applications for customers, partners and employees
Solution
• Delivered Application Platform Services
• Implemented IBM Worklight mobile platform, provided ability to develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms
Benefits
• 60% reduction in multiplatform development costs when developing for five platforms
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Manufacturing / Retail
In summary, the IBM portfolio delivers value to the enterprise, across all sectors
Healthcare / Public Financial / Other
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What should your enterprise do?
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Start your mobile journey today
Think BIG.
Set the Vision
• What is your vision?• How are you positioned
relative to competitors?
Start SMALL.
Select a Project
• What area will generate the highest return?
• Where are the biggest gaps?
Execute the Plan
• What actions should you take?
• How can you get started quickly?
Act NOW.
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http://www.youtube.com/watch?v=vBieaA9atEA&feature=youtu.be http://www.youtube.com/watch?v=vBieaA9atEA&feature=youtu.be
Mobile matters – how IBM is helping enterprises