ibm global services © copyright ibm corporation 2006 ibm data center innovations sofia, 28.05.2010...

IBM Global Services

© Copyright IBM Corporation 2006

IBM Data Center InnovationsSofia, 28.05.2010

IBM Site and Facilities Services Where information technology and the building meet

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IBM Global Services


IBM решения за Изчислителни центрове

Алиансът IBM – APC за Изчислителни центрове

Кафе пауза

Партньорство IBM – AST за Мобилен център за данни

Мобилен център за данни – демонстрация

Дискусия: Въпроси и отговори; коктейл

Дневен ред:09:30

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IBM Global Services


Market trends: Existing data centers are challenged to accommodate new technology to support business growth in a flexible and cost-effective manner

Increased compute demand Server growth 6X, storage growth 69X this decade1

By 2011, blades will represent 26% of all server shipments2

Changing cost dynamics

Data centers energy use doubling every 5 years3

Approximately 50% of data center operators are considering in-row and non-traditional cooling4

Data center lifecycle mismatch

78% of data centers are > 7 years old5

Technology densities are growing 20x this decade6 33% of managers expect data centers to last 30 years7

Meet business and I T growth

Align capital and operating costs to I T requirements for data centers

Provide more available and predictable data center operations

1. IBM and Consultant Studies2. IDC Worldwide Blade Server 2008-2011 Forecast, February 2008, IDC #2102293. US Environmental Protection Agency, Report to Congress on Server and Data

Center Energy Efficiency, Public Law 109-431, August 2, 20074. Information Week, The Cold, Green Facts, September 2007, Art Wittmann

5. Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 2008

6. ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 247. IDC The datacenter evolution: Technologies, Designs, People and Green, Michele Bailey, 2008

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IBM Global Services


In response to these pressures, the IT services marketplace is changing profoundly—and so is IBM

Stand-alone services Integrated solutions

Full-scope outsourcing Selective out-tasking

Customized offerings Standardized offerings

Local labor sources Global delivery

Labor-based models Asset-based models

1999–2005 2006–2008

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IBM Global Services


Optimize IT computing capacity, availability, cost and integrity across the lifecycle—in both data centers and the field

Help you identify the best options for your data center and IT facilities, from design and build to consolidate and relocate

Develop and use a simplified storage and data environment to support regulatory compliance and enable effective decision making

Help safeguard your information assets, anticipate future risks and respond

A portfolio of support services from product maintenance through solution support to maintain and improve the availability of your IT infrastructure

Design, implement and manage networking environments/applications optimized for anytime/anywhere integrated communications

Provide single-source assess/plan capability, roadmap and technical design for your IT environment and infrastructure

Support the end user environment across the lifecycle and for all end user devices

Enable business and IT availability and continuity, for both normal day-to-day and unusual/crisis operations

Offer services related to system software and middleware infrastructure to unlock business potential

IBM provides services designed to address every aspect of your IT environment and support your business objectives

Integrated communications

IT strategy and architecture

End user

Business continuity and resiliency

Middleware

Server

Site and facilities

Storage and data

Security and privacy

Maintenance and technical support

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IBM Global Services


Excessive heat and insufficient power are critical problems in data centers today

Power and cooling costs consume a significant and increasing proportion of total IT costs

The data center crisis: power and cooling capabilities lag the rapid advances in dense computing technology

* “Five Bold Predictions for the Data Center that will Change Your Future,” AFCOM’s Data Center Institute, March 2006.

Are you in the 77 percent or the 23 percent?

“Seventy-seven percent of AFCOM members expect to relocate or make major physical improvements to their data centers.”*

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1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Installed base(M units)

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Spending (US$B)

New server spending

Power and cooling

$90

AFCOM’s Data Center Institute*

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IBM Global Services


IBM’s data center services are broad in scope for complex issues—and easily unbundled for specific needs

IBM Data Center and Facilities Strategy Services

Helping clients to identify their requirements, capabilities and capacities, and define their best green and high-resiliency options

IBM Specialized Facilities Services

Providing leadership requirements, design and construction for state-of-

the-art clean rooms, intelligent/green buildings

and trading floors

IBM IT Facilities Assessment, Design and

Construction Services

Providing capabilities to design and build new data centers or

optimize existing ones

IBM IT Facilities Consolidation and

Relocation Services

Helping clients leverage savings and redundancy through consolidation and

relocation, as well as IBM’s local presence around the

globe to minimize risk

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IBM Global Services


IBM BIG GREEN Initiative offerings addressing data center crisis and efficient usage of energy (I)

High density computing data center readiness assessment

Thermal analysis for high density computing

Determines how current facilities can support deployment of next-generation IT infrastructure components

Identifies thermal solutions to address heat-related issues in your computing environment

Addresses every aspect of your Data Center to help improving efficient usage of energy

Taking the data center “crisis” head-on

Data Center Energy Efficiency assessment

Data Center Consulting Services

Data Center Strategy

Helps your organization rationalize the data center portfolio to address the business requirements of availability, adaptability, and efficiency

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IBM Global Services


High Density Computing Readiness Assessment

This service is designed to help you gauge your capacity to support high density IT infrastructure in your data centers.

IT plans / requirements will be mirrored against facility capabilities, and gaps will be identified that could jeopardize resilient, continuous operation.

Remediation measures will be developed that are geared toward enabling you to create a resilient HDC environment.

Pre-analysis data collection

– By IBM• Facility Survey Worksheet

Analysis

– Establish customer infrastructure capabilities

– Mirror critical system capacities and capabilities with HDC requirements

– Formulate remediation actions with cost / schedule

Deliverable

– Customer presentation

– Customer final report

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IBM Global Services


Thermal Analysis for High Density Computing

Designed to create real-time thermal analysis models to address power and cooling issues in data centers

Based on methodologies for modeling current or planned data centers

Generates models that enable the intelligent placement of new computing equipment

Leveraging real-time thermal modeling to help identify, address and resolve heat-related issues in data centers

Helps lower data center costs by improving cooling efficiency and reducing related power consumption

Increases system uptime by helping to reduce server outages caused by high-heat conditions

Provides information you can use to better understand how to manage data-center growth

Facilitates the effective consolidation of data-center facilities

Helps to improve data-center facilities’ reliability

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IBM Global Services


Data Center Energy Efficiency Assessment

0

500

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MWhr / Year

Site Name

Energy Consumption Summary

Exising Energy Consumption

Future Energy Consumption

Exising EnergyConsumption

1,465 3,524 3,102

Future EnergyConsumption

1,264 2,619 2,868

Site 1 Site 2 Site 3

Assessment of the existing Client data center according to a holistic PUE criteria;

Comparison of a given data center to comparable data centers in terms of PUE;

Identify the mechanical and electrical sources of inefficiency in the data center;

Identify critical air management metrics in the raised floor area;

Identify ways to improve the efficiency “reduce PUE” through electrical and mechanical recommendations;

Assign a high level cost/benefit figures that could result from implementing critical recommendations;

Document any mechanical or electrical observations that can negatively impact PUE;

Provide a list of electrical and mechanical good practices that can help reduce the PUE;

Establish an environmental metrics in terms of CO2 emissions specific to the three data centers.

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IBM Global Services


Data Center Strategy and Plan

IBM Data Center Facilities Strategy Services - data center strategy and plan is targeted at clients who need to reconsider some component of the data center facility portfolio. The needs for growth must be balanced with the cost effectiveness associated data centers. The data center strategy and plan solution offers a complete data center strategy to help ensure the resiliency, efficiency and cost containment objectives of the IT business.

IBM has developed a robust and scalable data center strategy methodology based on business drivers, industry best practices and current technology capabilities. Data center strategy and plan is modular, allowing an efficient decision process based on customer requests. The strategy includes a transition plan that will account for the known obstacles, budgetary constraints and risk factors associated with the implementation cycle. Data center strategy and plan can help clients rationalize their long term facility direction to match their business objectives.

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IBM Global Services


Scalable Modular Data Center for SMB

Portable Modular Data Center

Enterprise Modular Data Center

High Density Zone

IBM BIG GREEN Initiative offerings addressing data center crisis and efficient usage of energy (II)

Respond to rapid changing business needs

Data Center Design & Implementation Services

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IBM Global Services


Provides a modular solution with racking, power and cooling, as well as enhanced security and monitoring

Readily scales to meet changing requirements

Helps enable rapid, cost-effective deployment in virtually any working environment

Supports heat and power loads of high-density computing technologies

Designed for maximum energy efficiency, including hot aisle/cold aisle configuration

IBM Scalable Modular Data Center

IBM will:

– Plan and design your scalable modular data center

– Source the required infrastructure equipment

– Provide site fit-up work

– Prep and install scalable modular data center

– Relocate existing IT equipment

– Test infrastructure and manage start-up

– Provide all project management for a complete turnkey solution

– Be your single point of contact throughout the project

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IBM Global Services


Equipment RacksRack Rails

Air handlers

IBM Portable Modular Data Center

PMDChigh standardization & prefabrication

high flexibility & customization

Complete IBM turn-key solution from planning and design to install and start-up

Rapid deployment: a fully functional, cost effective data center in about 12-14 weeks

Easily install data centers in remote locations with a flexible, modular design which is easy to expand or relocate

Place your data center where you want and need it. Bring the data center to areas of low cost power or free cooling.

Leadership Energy efficient design, PUE of 1.35 – 1.5 !!

Lower cost: up to 30% lower TCO compared to legacy datacenters

Less space: requires up to 50% less space compared to legacy datacenters

Container structure requires minimum maintenance

Container has a very long expected lifetime

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IBM Global Services


IBM Enterprise Modular Data Center Standardized design starting w/ 5000 square feet

modules Designed for high availability Leadership energy efficiency with 66 percent DCIE 25 percent faster deployment than custom approach Open architecture involving leading vendors

IBM uses components from industry-leading vendors to provide:

A design with highly efficient, reliable technologies.

Technology based on:

– Energy-efficient operations – High mean time between failures– Low mean time to repair– Total cost of ownership

Proven operations of a heterogeneous environment.

Opportunities for original equipment manufacturer (OEM) innovation.

Access and implementation of new technologies, continually improving efficiency throughout the lifetime of your data center.

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IBM Global Services


IBM High Density Zone

High density zone from IBM allows clients to support higher density servers in their existing data center while quickly implement an integrated, energy efficient solution. It provides a “plug and play”, modular racking architecture which incorporates a self contained cooling and power infrastructure solution

Offering Benefits:

Approximately 35% cheaper than trying to retrofit existing floor space

Rapid deployment in 8 to 12 weeks

Non-disruptive implementation at the existing site for the physical infrastructure installation

Potential to extend the life of the existing data center by supporting high heat loads in traditionally designed data centers

A flexible solution that can grow as your high density IT equipment needs grow and provide for energy efficiency (from a single rack to hundreds)

Close-coupled cooling module

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IBM Global Services


IBM BIG GREEN Initiative offerings addressing data center crisis and efficient usage of energy (III)

Manage and optimize resources

Helps transition to a reliable, security-rich, customized IT infrastructure, from layout of the physical facilities to the equipment, utility services and environmental systems

Data center global consolidation and relocation enablement

Integrated rack solution for high density computing

Plans, designs and implements a scalable and flexible racking system with optimum levels of manageability and minimum maintenance costs

Data Center Optimization Services

A fire, smoke water, humidity, acid gases and blast protection for your IT equipment (also firea protection certified for class R60 D according EN 1047/2)

IBM Security room solution

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IBM Global Services


IBM IT Security Room

PROTECTION !

Heating at about 1.100° C / 2012°F over 90 minutes

Protection against Humidity

Danger through acrid gases, smoke and low temperature carbonization gases!

Protection against fire fighting water

Protection against Vandalism

Protection against Electromagnetic influence

High flexibility at later alterations and extensions to the security room (also to a later point in time).

A fire, smoke and water proof room construction (with certification of fire protection for Datarooms of

protection class R60 D according to EN 1047/2)The protection against unauthorized Entry.

A tailored inspection concept to security of your Data Center .

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IBM Global Services


Why to work with IBM?

Deep global expertise with local presence– Dedicated team of 400+ experts globally … most with 20+ years experience

– Designed and built more than 30 million square feet of raised floor from Brussels to Bangalore

Experience and expertise that starts at home – Built and run hundreds of IBM data centers (1 million square meters

currently in operation)

– Built IBM business continuity and resiliency sites to house our clients

– Implemented green solutions at IBM facilities

– Built and reside in 5 of the top 14 green buildings in Japan

Clear understanding of current technologies and a vision for the future– Leading provider of blades, UNIX® and high performance computing

– One of the largest users of HP, SUN, EMC, etc.

Flexible IBM Global Financing options to help align spending with return

Global partnerships with a diverse set of providers

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IBM Global Services


IBM current installed customer data centers

Scalable Modular Data center Custom data center

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IBM Global Services


PORTABLE MODULAR DATA CENTER Partners of IBM

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IBM Global Services


ЗА КОНТАКТИ:Добромир ИвановАй Би Ем БългарияИнженерингови услугиE-mail: [email protected]Тел: (+359 2) 400 9221Мобилен: (+359) 885 698 880

За повече информация:http://www.ibm.com/bgСекция “Събития”

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IBM Global Services


SEE BLUE. THINK GREEN.

www.ibm.com/green

IBM

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IBM Global Services


Questions & Answers

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IBM Global Services


Copyright information


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