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Getting People Moving,Encouraging Walking

Charles DenneySenior Associate

April 29, 2008

Marketing

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•Know the market•Target marketing•Quality materials•Partnerships•Evaluation cycle

WALKArlington

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• Website• Orange Line Walkers• Neighborhood Walkabouts• Events

Portland Smart Trip

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• Targets at Neighborhood Level

• Materials Delivered Directly to peoples Homes

• Resulted in 9 -13 percent reduction in drive alone

Columbia, MO

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• Similar to Portland, but in a community limited transit

• Targeted 770 homes• 3 month program with goal

of 20% participation, exceeded in first month

• Wide varity of events and activities for broad appeal

Neighbors on the go

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