1 future aircraft ife hardware mfg perspective ken brady thales avionics
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Future AircraftIFE Hardware Mfg Perspective
Ken BradyThales Avionics
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Convergence vs. Divergence• Convergence
– Highly Capable IFE Systems– Standards Based (ARINC, WAEA, etc.)
• Divergence– Broader Range of Potential Services– Blurring of IFE Boundary– One size does not necessarily fit all
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Converging Services
Common/Similar Services
Common Architecture
Similar Equipment
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Basic Features
• Audio and Video Services– Broadcast Audio, Broadcast Video– Audio-On Demand, Video On Demand (AVOD)
• Flight Information Services– Moving Map, Location Information, Atlas– Fixed Presentation -> Personal Interactive
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Common Enhancements
• Enhanced AOD Player – Sorting, Playlists, etc.
• Interactive Applications– Applications as Web Sites
• 115 VAC PED Power• USB Plug
– Power and Charge some Personal Devices
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More Common Enhancements
• Multi-Function Controller– AVOD, Games, Intranet Surfing/Navigation– Keyboard, Credit Card Reader, Graphic Displays– Integrated Phones? Very Limited Future
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Diverging Services
Significantly Different Capability
Different Equipment & Installation
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Connectivity
• Many Different Approaches– KU Broadband
• ConneXion, Row44, Panasonic
– Immarsat – Swift 64 / BGAN• ON Air - Swift64/BGAN
– Terrestrial (North America)• Verizon, others?
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Telephone Service• Use of Passenger’s Personal Handset
– Voice Service– Data Services
• SMS, E-mail, Instant Messaging
– PicoCell Based
• Traditional Connections • Satcom, Terrestrial
• Broadband Connections– Voice over IP (VoIP)
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Satellite Television• Wide Range of Current Offers
– Video Quality– Number of Independent Programs– Antenna Issues– Licensing issues– Domestic vs. World-wide content
• DBS programming vs. dedicated programming ala CBB
• Airshow to Discuss
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Data Services Provided On/Off Aircraft
Daily News Content
Daily e-Publications
Monthly Content
(Video, Audio, Apps)
IFE Purchase Transactions
Real-time Credit authorization
Live Text News, Weather, Sports
Pax e-mail, SMS
Internet Access
IFE phone calls
Cell-phone calls
IFE BITE Data
Crew Defects Logs
Crew Discrepancy Logs
Departure GateDeparture Gate
CruisingCruisingPrior to ArrivalPrior to Arrival
Arrival GateArrival Gate
Turn-Key Maint.Turn-Key Maint.
Usage Statistics
Pax Survey Results
Crew Reports & Logs
Physical Inventories
Transactional Data
BITE data
Meet/Greet Aircraft
Seat Sweeps
System Repair
GSM
802.11
WIMAX (802.16)
INMARSAT
Sneaker-net
802.11
WIMAX
INMARSAT
INMARSAT
Ku-Band
INMARSAT
Ku-Band
INMARSAT
Ku-Band
GSM
802.11
WIMAX
INMARSAT
Sneaker-net
WWW
Airline Airline Operations Operations
NetworkNetwork
Departure Departure ControlControlSITASITAARINCARINC
33rdrd Party Party ServicesServices
Passenger Manifest
Freq. Flyer database
Pax Preferences
TaxiTaxi
Advanced BITE Info
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Passenger Personal Devices• Unclear Impact on IFE Market
– Irrelevant to IFE?– Supplemental to and integrates with IFE?– Replacement for IFE?– MobileIFE™: A new IFE paradigm providing
on-board applications and content for the personal devices
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What does this mean to the passenger ?
PED’s
Cell Phones
MP3
iPOD
Games
MusicGames
Videos
Map
s
PromotionsHosted 3rd Party
Sites
Broadband SATCOM
Local Access Off Aircraft Access
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Portable IFE
• Where does this Fit?– Small Aircraft, Not Long Range– Domestic Routes, Not International– Used to Generating Incremental Revenue
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IFE is Converging
• Basic Services are Stable and Defined
• Basic Services are Mature
• Platforms Support Application Variety
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IFE is Diverging
• Scope of IFE is Broadening
• Broad Range of New Services
• Many Incompatible Choices
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Avion Magazine Article
Technology Trends in IFE by Dan Reed of Thales Avionics
AVION Part 1 is in Quarter 1 Issue 2006
Part 2 is in Quarter 2 Issue 2006
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Thank You