1 copywriting matakuliah: g0492 / english for advertising tahun: 2005/2006 ocopywriting for print...
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1
Copywriting
Matakuliah : G0492 / English for Advertising Tahun : 2005/2006
oCopywriting for PrintoHow to Write Radio CopyoHow to Write Television CopyoWriting for the Web
6
Production Consideration
• Reproduction quality
• Lead time
• Page domination
• Special arrangement
14
Production Specifications
• Bids and estimates
• Quantity
• Size
• Colors
• Paper
• Folding and binding
• Special effects
15
How to Write Radio Copy
• Characteristic of Radio Advertising
• The Tools of Radio Copywriting
• Radio Commercial Planning
18
How to Write Television Copy
• Characteristics of Television Copy
• The Tools of Television Copywriting
• Planning the TV Commercials