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1. Company Profile

GASSAN DIAMONDS

GASSAN Diamonds, a family owned company, is located in a formerly

steam driven diamond factory in the centre of Amsterdam. The company

still concentrates primarily on diamond cutting, wholesaling and retailing

in set diamonds, loose polished diamonds, gold jewelry and watches.

Has a unique position within the diamond industry, with its own,

worldwide patented, new cut, the GASSAN 121. Every year more than

400.000 tourists visit the historical diamond factory. During a free guided

tour multilingual staff explains the various stages of diamond polishing.

They observe skilled craftsmen at work as they transform the most

precious crystal known to man into dazzling ready-to-wear brilliants.

GASSAN Diamonds offers various custom made arrangements in their

premises for individuals as well as for groups upon 150 persons.

ROLEX BOUTIQUE AT GASSAN DIAMONDS

In October 2014, the first Rolex boutique in the old city centre of

Amsterdam was officially opened by Richard Krajicek, Daphne Deckers

and David Bijlsma, COO of GASSAN. The historical diamond-cutting

factory was the scene of this spectacular opening ceremony.

The Rolex boutique is situated on the ground floor of GASSAN

Diamonds. As one of the market leaders in the Netherlands in the

area of Haute Joaillerie and Haute Horlogerie, GASSAN has built up a

solid relationship with Rolex over the years. Since the beginning of the

1970s, GASSAN has marketed the well-known Swiss watch brand at

Schiphol Airport, and in 2006 GASSAN opened the doors of the first

Rolex boutique owned by a retailer other than Rolex itself, at an airport

outside of Switzerland.

The opening of the new Rolex boutique will contribute to the public’s

knowledge and appreciation of the highly-regarded Swiss watch brand

here in the capital of the Netherlands. The fact that GASSAN’s historical

site was chosen for the opening of this new sales location for Rolex

emphasizes the mutual passions of both brands: precision, reliability,

performance, and the highest quality in service.

OMEGA BOUTIQUE AT GASSAN DIAMONDS

Since 2014, the Swiss watch brand Omega has a monobrand store on

the second floor of the historical diamond factory of GASSAN Diamonds.

This impressive Omega Boutique offers an extensive collection and new

models of Omega. Our expert sales staff will assist clients and explain

them everything there is to know about the popular brand Omega.

GASSAN GROUP WAS ESTABLISHED AFTER REALIZING THE VITAL IMPORTANCE OF TOURISTS IN OUR

EXISTING GASSAN DIAMONDS ATELIER AND BUSINESS. THIS BUSINESS UNIT, AND ALL OTHERS (GASSAN

DAM SQUARE, GASSAN PC, GASSAN PLAZA, GASSAN SCHIPHOL, GASSAN BELGIUM, GASSAN SINGAPORE,

GASSAN FAR EAST) ARE NOW JOINED IN THIS GROUP. WE FOCUS ON INTERNATIONAL ATTENTION FOR

AMSTERDAM, CITY OF DIAMONDS, TO ATTRACT MORE NATIONAL AND INTERNATIONAL VISITORS TO OUR

FACTORY AND SHOPS. THE SUBSIDIARY COMPANIES OF THE GASSAN GROUP ARE:

GASSAN TIMELINE ON THE FIRST FLOOR

The diamond polishing department on the first floor has a beautiful,

modern look while maintaining the authentic ambiance of the original

diamond cutting workshop. The rich history of GASSAN Diamonds

is explained by the projected historical timeline and our private tour

guides.

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COMPANY PROFILE

GASSAN DAM SQUARE

GASSAN Dam Square is located in the heart of Amsterdam and, being

the largest jewelry store in Holland, sells an elaborate selection of loose

polished diamonds, and gold jewelry and brand watches such as Rolex,

Cartier, Omega, Chopard, Breguet, Audemars Piguet and many others. A

highly trained staff provides customers with personal and expert advice to

ensure that the customer can make the perfect choice. Besides intensive

and continuously trained sales staff also by Rolex educated watchmakers are

available. This jewelry store has a new luxurious look since july 2018 with the

corporate GASSAN Boutique identity and an extra entrance.

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JAEGER-LECOULTRE BOUTIQUE

In cooperation with GASSAN, Swiss watch manufacturer Jaeger-

LeCoultre unveiled its first boutique in The Netherlands in the spring

of 2014.The new boutique is situated in a prime location on the P.C.

Hooftstraat 102 and covers over 100 square meter on two executive

floors.

With this 2nd Jaeger-LeCoultre boutique in the Benelux, right in the

center of Amsterdam, the Grande Maison is continuing its global

expansion in 2014. Each square meter of Jaeger-LeCoultre boutiques is

truly dedicated to horological passion in all its forms. It vividly reflects the

prestige of the Grande Maison which produces under its own roof a broad

range of mechanical timepieces from the world’s smallest mechanical

movement, Calibre 101, to the most complicated mechanisms housing

up to 1200 parts. “The Netherlands are a growing market for Jaeger-

LeCoultre and the first boutique is located at a perfect location. Together

with GASSAN, Jaeger-LeCoultre found a long-term partner to operate

this exciting project at a top level”, says Frank van IJzendoorn, managing

director Benelux & Scandinavia at Jaeger-LeCoultre.

Benno Leeser, GASSAN director, also welcomes the partnership:

“GASSAN is fond of the brand Jaeger-LeCoultre for many years and

we are extremely proud that we have opened the first Jaeger-LeCoultre

boutique in the Benelux. We are a family-run business that stands

for quality and services at the highest level and this commitment will

definitely remain in the new boutique.”

This first boutique in The Netherlands has a special meaning for Jaeger-

LeCoultre: it is a place of hospitality, of encounters and of discoveries

intended for collectors, for brand devotees and for all connoisseurs.

Worldwide Jaeger-LeCoultre is running boutiques in major metropolitan

cities like Paris, Geneva, Beijing, Shanghai, Hong Kong, London, Milan,

Moscow, Dubai and Singapore.

GASSAN BOUTIQUE

May 2015 GASSAN opened a new Boutique at the P.C. Hooftstraat.

This stylish boutique that displays both an international appeal and the

kind of intimate atmosphere one would expect of a family business. The

exclusively composed collections are presented in tastefully chosen

furnishings that create a stage for each piece of jewelry or watch.

In addition to the magnificent collections created by Choices by DL,

GASSAN 121 and GASSAN Fine Jewelry, GASSAN also presents the

international collections of such leading names in jewelry as Al Coro,

Leo Pizzo, OLE LYNGGAARD, Schaffrath. The jewelry collections are

also joined by timepieces made by such prestigious watchmakers

as Audemars Piguet, Longines, Rado, Richard Mille and Vacheron

Constantin.

Guests of the GASSAN Boutique enjoy not only the splendid displays

of jewelry and watches but can also step into the boutique’s lower level

where delightful wines are being served accompanied by exquisite hors

d’oeuvres. This innovative multi-brand boutique on Amsterdam’s most

exclusive shopping street is a real milestone for the GASSAN firm.

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COMPANY PROFILE

GASSAN SCHIPHOL AT AMSTERDAM AIRPORT SCHIPHOL:

SHOPS IN DEPARTURE AND ARRIVAL HALLS

In 1967 GASSAN Schiphol B.V. opened the first Diamonds shop at

Amsterdam Airport Schiphol. Nowadays this company has 16 shops: 15

in the departures Halls 1,2,3 and 4 and 1 in Arrival Hall 3 at Schiphol Plaza.

The Jewelry, Diamonds and Watches shops of GASSAN Schiphol present

a collection of gold, diamond and silver jewelry, top quality brand watches,

loose polished and set diamonds and fashion brands like Pandora,

Buddha to Buddha, Michael Kors, Fossil, Guess, Marc by Marc Jacobs,

Ck and many more. In 2006 GASSAN was selected to open the first Rolex

Boutique at an airport outside of their homebase in Switzerland.

In 2016 GASSAN opened 3 beautiful and exclusive Official monobrand

Boutiques: Bvlgari, Omega and Rolex plus an Espace Cartier as well in the

shopping’s center’s Luxury World. Our brand portfolio consists of (amongst

many others): Armani, Audemars Piquet, Breitling Bvlgari, Cartier, Chanel,

Choices by DL, Chopard, CK, Dyrberg/Kern, GASSAN 121, GASSAN Fine

Jewelry, Gucci, Guess, Jaeger-leCoultre, Longines, Montblanc, Omega,

Raymond Weil, Swatch and very many others.

In May 2011 GASSAN opened ‘GASSAN Trends, which offers a wide range

of Fashion Brand watches, jewelry and quality bijoux. A super seductive

“candy store” for lovers of the latest trends in Fashion Brand area!

Since 1995, at the landside of this very dynamic, nowadays 63 million

passenger airport, GASSAN Plaza offers a selection of luxury, quality and

fashionable and affordable jewelry and watch brands. The price range

varies between € 10 to approximately € 500. In addition, GASSAN Schiphol

has a repair service for watches and jewelry both on landside as well as on

airside. In 2017 GASSAN will proudly celebrate its 50th anniversary as a

preferred business partner of Amsterdam Airport Schiphol.

INTERNATIONAL AND NATIONAL EXPANSION

Foreign promotion and expansion of the company’s wholesale business

had already become a huge part of the strategy. In 1952, the first foreign

office was opened in Antwerp, Belgium, followed by Pforzheim, Germany

(and later on Düsseldorf) in 1959, Tel Aviv, Israel in 1960; Zug, Switzerland

in 1966 and New York, U.S.A. in 1980. Since 1967, a Japanese

representative has been located in Tokyo, for promotional purposes only.

In 1967, spurred by the steadily growing sales to tourists, the company

directed its attention to the airport of Amsterdam, where the first Duty

Free Diamonds Shop concession was established. Nowadays GASSAN

Diamonds runs three Diamond Shops, eight Watch and Jewelry Shops,

3 Watches & Jewelry Shops, a GASSAN Trends Shop, a Rolex Boutique,

a Montblanc Boutique and a Swatch Shop Airside and GASSAN Plaza

Watches & Jewelry at the landside area Landside. In 2002 the company

opened a monobrand Guess Watch Shop at Schiphol Plaza (Landside)

with a various vast collection of Guess watches and jewellery.

In the autumn of 1992, GASSAN opened its first Duty Free Diamonds Shop

on foreign soil, namely at London Heathrow’s Terminal 3*. Furthermore, in

October 1999, GASSAN Diamonds B.V. opened a Duty Free Watch Shop*.

In 1997, GASSAN Diamonds opened two after-sales offices in Beijing,

Mainland China and Jakarta*, Indonesia. In addition, the company opened

in 1999 an after-sales office in Bangkok, Thailand* and in Hong Kong*. In

2001 GASSAN opened a Watches & Jewelry Shop and a Swatch Shop at

Düsseldorf International Airport.

In 2005 GASSAN Diamond opened Diamond land on the main floor of

their factory building. This large gift shop offers an extensive collection of

diamond jewelry, watches, and custom jewelry and gift items. The coffee

shop was relocated to the former boiler house across the main building. In

2012 Diamond land was completely renovated and the look was updated

according to the clear branding strategy that was developed into 2011.

The large gift shop was re-named The Boutique in 2012 and also presents

shop in shop of brands such as IWC, Jaeger-LeCoultre, Ulysse Nardin,

Carl F. Bucherer, Omega, Chopard, Tudor, Tissot, Swarovski, Gucci,

Guess and Swatch.

Early in 2006 GASSAN opened the doors of the first Rolex boutique on

Schiphol airport which is owned by a different retailer then Rolex on

an airport outside of Switzerland. Amsterdam Airport Schiphol granted

GASSAN the prestigious ‘Innovation Award’ for this unique achievement.

In January 2008 GASSAN opened 3 stores at Changi Airport in Singapore.

In the same year the only jeweler shop at London City Airport was opened

by GASSAN Diamonds. Nowadays GASSAN owns 5 stores at Changi

Airport, amongst others a Rolex Boutique.

In 2011 the Amsterdam Diamond Center was transformed into a

sophisticated GASSAN Flagship store in signature GASSAN style - with

international appeal, yet retaining the intimacy associated with a family

company. Here after the store was also renamed: GASSAN Dam Square.

In August 2015 GASSAN will open a new 180 m2 generic Watches and

Jewelry Shop (including an ‘Espace Cartier’) at Airside Schiphol Airport

and end 2015/early 2016 a brand new Rolex Boutique, Bulgari Boutique

and Omega Boutique will open their doors.

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GASSAN WHOLESALE

Next to the retail activities, GASSAN is a wholesaler of polished

diamonds. The clients of the wholesale activities are among others

brands of the Haute Joaillerie and Haute Horlogerie. GASSAN Belgium,

located in Antwerp, is member of the Antwerp World Diamond Centre.

In the laboratory of GASSAN Diamonds experts determine the value

of the diamonds. The certificates made by GASSAN are recognized

of HRD Antwerp. The certificates made in the Amsterdam Diamond

Laboratory (ADL) are recognized by HRD Antwerp Diamond Lab.

FLAGSHIP STORE – CHOICES BY DL

Debora Leeser, designer of Choices by DL, proudly opened her first

Choices by DL flagship store on April 27th, 2010 in the ‘diamond cutting

factory’ of GASSAN Diamonds. The opening of a flagship store was

the “icing on the cake” for Debora Leeser’s graduation project that she

had completed cum laude at the Amsterdam Fashion Institute (Amfi) in

December 2008. After try-outs during the Millionaire Fair in Amsterdam,

the New York Fashion Week and various photo shoots in leading

magazines, she found her roots in the ‘mother company’ GASSAN

Diamonds with the opening of this first Choices by DL showroom.

In 2013 Choices by DL celebrated her 5th years anniversary.

Besides all the locations of the GASSAN Group, Choices by DL

is also sold at:

NETHERLANDS

Juwelier Zwinkels; Naaldwijk

Pijnenburg Juweliers; Eindhoven

Juwelier Henri Stijnen b.v. Juweliers-Diamantairs; Sittard

Fred van Sprang, Blaricum

Herman Lyppens Juweliers, Amsterdam

BELGIUM

Brucaro juwelier Kortrijk

Bijouterie Langohr-Mileur sprl

Juwelier Vanhoutteghem, Dampoortstraat 1-2-3, Gent

Juwelier Colman Jewelry & Watches, Knokke

Juwelier Yans, Sint-Truiden

Juwelier Bosmans, Aalst

Juwelier Colman, Antwerpen

Oro-Bex; Genk

AUSTRIA

Uhrmachermeister Hübner, Linz

Uhrmachermeister Hübner, Vienna

Uhrmachermeister Hübner, Wels

Juwelier Kirchhofer, Interlaken

UNITED STATES

Bloomingdales NYC, New York

GERMANY

Möller, München

Hour Passion; Düsseldorf International Airport, Germany

PORTUGAL

Senhora da Hora

IWC POP-UP STORE SCHIPHOL

IWC Schaffhausen celebrates it’s 150th anniversary this year. To mark

this significant milestone, the famous Swiss Watch brand opened

an exclusive pop-up store at Amsterdam Airport Schiphol. The IWC

pop-up store is located in Departure Hall 2. Across a total surface area

of 139 square meters and spread over two floors, it showcases aan

impressive collection of iconic IWC watches and also features a library

and a lounge area.