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8th INFORM conferenceWorkshop « A »: Communication strategy/annual activity plan

Introductory statement

Bertrand Millet (France) – 08/12/2011

avec les Fonds européens

Co-financé par l’Union européenne.L’Europe s’engage en France avec les Fonds européens

www.europe-en-france.gouv.fr

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Communication strategy / Annual action plan guidance documents: state of the art The beginning: proposed structure by

Belgium

Exchanges about the following topics by e-mail:

The project for new EC rules on communication: general agreement on both a pluriannual strategy and annual actions plans but variations on their scopes, contents and validation processes

The number of guidance documents: 1 or 2 ?

Table of contents:• What are the subjects that has to be

included in the pluriannual strategy vs. those in the annual action plan

• Scope and goal of each document• Evaluation

The scope of the strategy / action plan:• Clarification about the EC expectations

and the EC rules possibilities• Pluriannual Communication Strategy for

the member state from which every OP may implement its own strategy ?

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Communication strategy / Annual action plan guidance documents: proposed subjects to discussion

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Communication strategy / Annual action plan guidance documents: proposed subjects to discussion Let’s discuss in small groups some

specific subjects: Contents of each document: the evaluation

subject More an “impact evaluation” on the

strategy and results evaluation in the action plans ?

Common indicator about communication

Contents of each document: the monitoring subject

What partnership ? Who / What / When / For what ? Relations with civil society: more

transparency and new relays ?

EU / National /Thematic or Local objectives regarding EU funds communication

What kind of links between the various strategies and action plans and their objectives?

EU main objectives : transparency / notoriety – How to implement them into national / specific objectives?

Links between those transparency and notoriety objectives and the political objectives of the EU / MS

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Communication strategy / Annual action plan guidance documents: proposed subjects to discussion

Can we conclude on a common position ?

Regarding the scope of those documents?

Regarding the table of contents of those documents?

Regarding the main objectives and follow-up issues ?

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THEMES

The scope of pluriannual strategy vs annual action plans

MS (national contract) / OP (local or thematic) / mono – plurifunds

Validation process : At the beginning and once and for all for

the strategy? Every year during the monitoring

committee Links with OP validation process and

national contract validation process ? Evaluation :

Impact evaluation to the strategy vs. result evaluation for the action plans ?

Common indicators ? Monitoring:

Objectives : EU objectives vs local / specific objectives (by target groups, for thematic or territorial approaches…)