1

2Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

How often have you been motivated to leave your home and go shopping after seeing an ad on TV?

90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase

82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home

72% of drivers frequently or sometimes shop on their way home from work

95% of working people listen to the radio during the day and/or in their cars on the way home each week

3Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012

We offer various spot lengths to accommodate various length messages

We offer Market Road Blocks with ads airing simultaneously across multiple stationsin one or moremarkets.

We offer fixed break positions within stop set

4

$7 Million Budget

67% Allocated to TV

33% Allocated to Radio

Net Reach

$7 Million Budget

100% Allocated to TV

Net Reach

21

6Arbitron, Sep 2012 San Diego Metro, Persons 6+

Sources: Arbitron, Sep 2012; Scarborough R1 2012 7