1. 2 chasing salander 3 a new story, expanding the world of “the girl with the dragon tattoo”....

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Page 1: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Page 2: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Page 3: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Chasing Salander

• A new story, expanding the world of “The Girl with the Dragon Tattoo”.

• Brought to you by the original publisher of the Millennium Trilogy and Stieg Larsson – Norstedts.

• Illustrated by renowned photographer Pieter ten Hoopen and read by Shanti Roney.

• Bundled with over one-hundred facts about “The Girl With the Dragon Tattoo” and the man behind it all.

Page 4: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Background

• 62 million copies sold of the books world wide

• Over 3.4 million digital copies of the trilogy sold in the U.S.

• Sold to 48 countries

• The three Swedish films have so far been seen by 123 million people through various viewing window.

• World premiere of The Girl with the Dragon Tattoo 21 December• Rooney Mara, Daniel Craig, Stellan Skarsgård, Robin Wright • Director: David Fincher• Music: Trent Reznor

• Norstedts publish a new story to the world of the Millennium in a unique app for iPhone.

Page 5: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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About the app

• This is a new story that expands the universe of Stieg Larsson’s Millennium series and adds a new layer to the hugely successful trilogy.

• Through the eyes of a hit man with ties to “the Section” the user visits 14 sites from “The Girl with the Dragon Tattoo” in the hunt for Lisbeth Salander. Each scene is told through a 2–3 minute reading and shown with a photograph from the actual location.

• Each scene also has several details connected to them: both from the book “The Girl with the Dragoon Tattoo”, and from the world of Stieg Larsson’s Millennium – the real and the fictional.

Page 6: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Facts

• App for iPhone

• The app is in English for an international market

• The app will cost 4,99-6,99 USD

• The app is released December 15, 2011

• Producer and publisher: Norstedts

• Script: Fredrik T Olsson

• Photographer: Pieter ten Hoopen

• Reader: Shanti Roney

• Sound: Andreas Röjmar

• Production: Alenio & SparklingZoo

Page 7: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Marketing materials

• Youtube trailer• Pictures• Sound drafts• New section about the app on www.stieglarsson.se• www.norstedts.se/chasingsalander

Page 8: 1. 2 Chasing Salander 3 A new story, expanding the world of “The Girl with the Dragon Tattoo”. Brought to you by the original publisher of the Millennium

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Contacts

• Concept, content and technology – the app• Klas Fjärstedt, Ansvarig digitala medier

Norstedts förlagsgrupp, 070 302 96 19, [email protected]

• Stieg Larsson and the books• Eva Gedin, Förlagschef Norstedts Skönlitteratur

08-769 88 59, [email protected]• Press contact

• Lovisa Sandberg, Norstedts 08-769 89 63, [email protected]

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