1. 2 begin with the end in mind! 3 understand audience needs stakeholder analysis wiifm typical...
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Begin with the end in mind!
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Understand Audience Needs
Stakeholder Analysis
WIIFM
Typical PresentationsExpertPeerJunior
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Driver
Amiable Extrovert
AnalyticalAssertive
Quick Decisions
Long Attention Span
Attention to Detail Organised
Emotion
Effect of Type
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Steps
Stakeholder Analysis
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Discreet Steps
5-6 minutes – Why?
Creative ProcessPhasesPyramid
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Why do we need Structures?
It makes it easy for :
you to writeyou to deliver the audience to understand
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General Structure
Start
Middle
Endor
Intro
Body
Conclusion
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P.R.E.P.
Proposition or Position
Reason
Example
Proposition or Position
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Chronological
Past
Present
Future
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Future Fix
Problem
Cause
Solution
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A.I.D.A.
Attention
Interest
Desire
Action
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3 Tells
Tell ‘Em
Tell ‘Em
Tell ‘Em
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Story
Must have no opening summary
Must prompt question –“What happens next”
Leave “Open Loops”
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Story Structure
Set the scene
Introduce the characters
Begin the journey
Encounter the obstacle
Overcome the obstacle
Resolve the story
Make the point
16What’s coming next?
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Grab Their Attention
6 Great StartsStoryA questionPast or FutureA fact or statisticAnalogySaying or quotation
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Leave them on a high
UseEmotionsCalls to ActionsSense of Achievement
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KISS
TimingUse 120 words a minute as a guide
Make it understoodAim for 4-6 letter per word
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Additional Passes
To add relevance and reality
To add humour
To add Body Language and Props
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Add impact with PowerPoint
What it’s good at
What it’s not
Powerful Titles
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White Background
• I ts tiring
• I t takes attention away f rom you• Turn it OFF!
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Too Many Words on the Slide
• People love to put lots of words in each bullet point
• And lots of bullet points on every slide so that the audience spends all day reading
• And if they put too many on then the have to make the f ont smaller to get it all in
27Read
20%
Hear
30%
See
40%
Say
50%
Do
60%
HearSeeSayDo
90%
How We Remember
Why Involve the Audience?
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9.975
9.98
9.985
9.99
9.995
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10.005
10.01
10.015
10.02
10.025
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Point to Key Area
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39What’s coming next?
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Nerves?
(http://www.joyrides.com)
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Overcoming Nerves
Be familiar with the environmentKnow material well Know Audience Know Room
Concentrate on MessageDon’t apologize
Be prepared Practice
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Notes
Always have available
Use as you need
Try different types
Use Treasury Tag
Try Mind/Speech Maps
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Speech Map
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Effective Rehearsal
Write on 6”x4” cardsRehearse Randomly
Tape yourselfPlay back in car
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In Control with Q&A
Listen
Clarify and make positive
Are they comfortable
You don’t have to answer
Stay on target
Use a structure
Take off-line
Don’t counter punch
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Extenal Liquid Fuel Tank
Solid Fuel Boosters
OrbiterVehicle
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Will You Influence?
Reciprocation
Liking
Social Proof
Commitment & Consistency
Scarcity
Authority
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Summary
Develop DatabasePick SubjectKnow endDefine StepsSelect StructureFill out FleshAdd Reality, Humour and Visual AidsKISSNotes
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Summary
Grab Their AttentionAdd Body LanguageUse Great PropsAdd impact with PowerPointInvolve the AudienceLeave them on a highOvercome NervesControl Q & A session