09_ponholdings_book_web_optimized
DESCRIPTION
Pon Holdings Corporate Identity Pon remains one of the largest family owned businesses in The Netherlands. Pon is an organisation employing 9.000 people in 11 countries. They are dealers for, amongst others, Caterpillar, Porsche, Volkswagen, Audi , Seat, Skoda and Motrac Linde. 1 2 Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item produced is an outcome of this process. 3TRANSCRIPT
Pon HoldingsCorporate Identity
Pon Holdings
Pon is an organisation employing 9.000 people in 11 countries. They are dealers for, amongst others, Caterpillar,
Porsche, Volkswagen, Audi , Seat, Skoda and Motrac Linde.
Pon remains one of the largest family owned businesses in The Netherlands.
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2
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item
produced is an outcome of this process.
Brand Environment Design
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Initiate
WHY ?
In 2006 Pon asked QuA to develop a new corporate identity for the entire Holding. The company is organised on four
levels and the identity would have its influence on each one of those levels, making the company really look like a family.
The atmosphere as a whole was briefed in one sentence, discreet but decisive.
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Pon remains one of the oldest family-run businesses in The Netherlands.
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S i g n at u r e
L O g OD i r e C t i O n
Wa r r a n t Y
S Y n e r g Y
Research
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g r a P H i C L a n g u a g e L O O k - a n D - f e e L
Researching three possible design directions.
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Research
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Research into the graphic language: colour, photography, logo and typography.
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D i S C r e e t B u t D e C i S i V e
Concept
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The new logo is the foundation of the identity:Circles represent individual people and companies
which together form the Holding.
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O r g a n i S at i O n a L
S t r u C t u r e
P O n H O L D i n g S
Va r i O u S O P e r at i n g C O M Pa n i e S
P O n a u t O M O t i V e
P O n e Q u i P M e n t + P O W e r S Y S t e M S
P O n r e ta i LP O n a u t O M O t i V e P r O D u C t SP O n f i n a n C e & S H a r e D S e r V i C e SP O n i M P O r tP O n P O W e rP O n e Q u i P M e n tP O n n O r t H a M e r i C aP O n M a nP O n M at e r i a L H a n D L i n gP O n e Q u i P M e n t r e n ta L + L e a S e
Z O O M fa C t O r g r i D
L e V e L 1 ; H O L D i n g
L e V e L 2 ; D i V i S i O n S
L e V e L 3 ; g r O u P S
L e V e L 4 ; O P e r at i n g C O M Pa n i e S
Explore
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g r i D L O g O B r a n D a P P e a r a n C e
Exploring the four levels of brand architecture.
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D i V i S i O n S
L e V e L 2
H O L D i n g
t h i s c o n c e r n s t h e P o n H o l d i n g s e n t i t y
C u r r e n t l y t h i s c o n s i s t s o f t h e P o n a u t o m o t i v e a n d P o n e q u i p m e n t + P o w e r S y s t e m s d i v i s i o n s
L e V e L 1
int
ra
ne
tin
te
rn
Ma
ga
Z(n
e
Explore
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a n o r g a n i s a t i o n a l i n t e r m e d i a t e l a y e r w i t h i n w h i c h v a r i o u s s u b s i d i a r i e s w i t h s i m i l a r a c t i v i t i e s h a v e b e e n o r g a n i s e d .
t h e s e a r e c o m p a n i e s t h a t a r e “ i n t h e m a r k e t ” .
g r O u P S
L e V e L 3
O P e r at i n g C O M Pa n i e S
L e V e L 4
Translating Brand Architecture into communication carriers.
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Explore
CO
rP
Or
at
e W
eB
Sit
eS
ta
tiO
ne
rY
L e V e L 1 : H O L D i n g
L e V e L 4 : O P e r at i n g C O M Pa n i e S
L e V e L 4 : O P e r at i n g C O M Pa n i e S
L e V e L 4 : O P e r at i n g C O M Pa n i e S
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The Holding look-and-feel is often combined with other identities such as Porsche or Volkswagen.
L e V e L 4 : O P e r at i n g C O M Pa n i e S
L e V e L 4 : O P e r at i n g C O M Pa n i e S
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PO
We
rP
Oin
t t
eM
PL
at
ee
Ma
iL S
ign
at
ur
eS
ta
tiO
ne
rY
eX
te
rn
Ma
ga
Zin
e
D i V i S i O n S
L e V e L 2
H O L D i n g
L e V e L 1
Explore
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g r O u P S
L e V e L 3
O P e r at i n g C O M Pa n i e S
L e V e L 4
The deeper the level, the less dominant the Holdings identity becomes.
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Finalise
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Final design of the intranet website and printing proofs to test the designs in reality.
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Finalise
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Items for the introduction of the new identity.
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Production
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The new corporate identity was presented at a management event in Norway.
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Production
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To introduce the identity, we produced an introduction film, CD and brochure.
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Production
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Introduction CD for all staff members and Powerpoint template explaining the new brand guidelines.
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Production
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The new corporate logo:laser-cut stationary - simple and modest.
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Production
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The second communication level.Pon Equipment+Power Systems & Pon Automotive.
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Production
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g r O u P S B e L O n g i n g t O
P O n a u t O M O t i V e
g r O u P S B e L O n g i n g t O
P O n e Q u i P M e n t + P O W e r S Y S t e M S
Third communication level.
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Production
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The concept of simplicity and modesty was developed intoa simple and functional intranet site.
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Production
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The Corporate Website built upon the same grid asthe intranet. The overall atmosphere is more dynamic because
it communicates externally.
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Met vriendelijke groeten,
VOORNAAM + ACHTERNAAM FUNCTIE-TITEL..............................................................................................Pon Holdings B. V. :: Huis ‘De Salentein’ ::Putterstraatweg 5 :: NL-3862 RA Nijkerk ::Postbus 6 :: NL-3860 AA Nijkerk :: T +31 [0]33 xxx xxx xx :: M +31 [0]6 xxx xx xx ::M +31 [0]33 xxx xxx xx :: E [email protected] ::I www.pon.nl ::..............................................................................................
Production
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1
DEZE KOP IS OPGEMAAKT IN ARIAL BOLD 24 PT. KAPITALEN
• Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt.
02-06-2007
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Paul van Merrienboer | PH.KI.0705.002f | Corporate Finance
TITLE PRESENTATION ARIAL BOLD 32
Subtitle Arial Bold 18
Designs for Certificate, email signature and Powerpoint template.
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Production
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New design for ‘De Koopman’, an internal newsletter and digital correspondence templates.
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Production
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A 120 page manual describes the brand guidelines on all 4 organisational levels of the company was developed in
co-operation with NykampNyboer.
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Production
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Mini manuals for each level of the organisation and ‘Pon in Bedrijf’ magazine.
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For more information please contact:
QuA AssociatesGrasweg 61
1031 HX AmsterdamThe Netherlands
P: +31(0)20 494 6565F: +31(0)20 494 6500
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