“SRC India Pvt. Ltd.”

Annual Sales MeetingJanuary 7th, 2009

Agenda

• Introduction

• Why India?– IT in India– BI Trends– BI in India

• Identified Sources/ Partnerships

• Future Steps and Actions

Introduction

India Connection: Me

• Working with SRC, llc since July ‘08• Full time MBA Student, Paul Merage School of Business, UC

– Irvine• Focused on International Business Development & Product

Management

• Prior Experience (before MBA): – Project Lead at Robert Bosch India– 3+ years of work experience– GPS, Navigation data projects for Blaupunkt, Germany

• B.E. in Information Science• Speak 5 languages: English, German, Hindi, Kannada,

Telugu

Introduction: India

• Capital: New Delhi• Largest City: Mumbai• Official Languages: Hindi,

English + 30 • Government: Federal

Republic Parliamentary Democracy– President: Pratibha Patil– Prime Minister: Dr.

Manmohan Singh• Declared Independence: 15th

August 1947• Republic: 26th January 1950

India (Geographic)

India (Demographics)

• Population: 1,147,995,904 (2008 estimate)

• 2nd most largest population after China

• 70% reside in rural India• 50% < 30 years of age

– (80.5%) are Hindu. Muslims (13.4%), Christians (2.3%), Sikhs (1.9%), Buddhists (0.8%), Jains (0.4%), Jews, Zoroastrians, Bahá'ís and Tribals constitute 8.1% of the population.

• About 35% below poverty line.

India (Economy)

• Currency: Indian Rupee (INR)– 1 USD = 48.37 INR (01/06/09)

• GDP: $2.966 trillion (2007)– Per Capita: $2,563– GDP Growth: 6-8% (2008, 8.8% in

2007)• Quasi-socialist approach• Labour Force: 516 million

– 60% Agriculture, 28% Services, 12% Industry.

• Inflation about 9-10%• Unemployment: 7.8% (2006

estimate)

Why India?

PESTLE Analysis

• PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis

• Summary– India is a stable democracy but terrorism and relationships

with its neighbours continues to be a problem.– The economy continues to grow but inflation and

strengthening of the Indian rupee may hamper prospects.– Despite there being a large working population lot of work

needs to be done with regard to social development.– R&D expenditure must be increased to augment the strong

knowledge base.– Concerns still remain even though a broad legal and

regulatory framework exists.– Environment laws exist but implementation is lax.

Source: Datamonitor, 2008

PESTLE Analysis

• Other detailed key factors by Landscape:– Political:

• Tension at times along religious and community lines• Corruption and limited political will

– Economic:• Gross fiscal deficit has dropped from 3.1% of GDP to

2.5% of GDP• Strong foreign exchange reserves

– Social:• Improvement in quality of life but progressing slowly• Still some economic disparities

Why India? PESTLE Analysis

– Technological:• Plan in place to increase R&D expenditure• IT competitiveness well maintained and growing at

about 27%

– Legal:• Expanded tax base has augmented resources• Judiciary delays

– Environmental:• High dependence on Thermal Power.

IT in India

• Large Human Resource– 2.3 million Graduates and 0.3 million post graduates.

• Education System– Strong emphasis on science and math with large number of engineering and science

graduates• Quality Manpower• English Language Proficiency• Prior proven track record of performance in software development, BPO, IT

and ITES• Government support and policies• Process quality focus • Expertise in new technologies and reasonable technological innovation• Global brand presence, exposure and creation• Growing entrepreneurship • Cost advantage• Reverse Brain Drain

BI Trends

• Global BI market is said to be worth about $3 - $10 billion*

• Expected to grow at 8.6% through 2011 (Gartner)

• Ranked high on company purchase plans• Market trends:

– Consolidation– Saas– SOA/ Dashboards– Search functionality

BI in India

• Grown to $16.4 million (2006) from $12.1 million (2005)

• Market slated growth CAGR – 35.9% (till 2011)

• Microsoft India’s BI growth about 40.5% (2006-07)– Targeted Small and Medium businesses

• SAS recently rated number 1 BI player in India

• Primary research: Not seen a product like ours thus far (even firms like Oracle, SAP)

Identified Data Sources/ Partnerships

Identified Data Sources/ Partnerships

• Data Sources– Datanet India– BBDO R K Swamy– Eicher Goodearth– Tele Atlas– Navteq– Prognosys– Data Nectar– CMIE– Digital Globe– Yellow Pages

• Partnerships (Evaluation)– CRANE software– Unica– Fractal Analytics– Universities

Future Steps - 2009

• Proceed with current Negotiations

• Finalize meetings

• Finalize product demo’s

• Identify reseller/ distributor

• India Visit by Mr. Stoecker

• Eventual India plan for office and roll out.

Thank You

Questions & Feedback