0669 lca interiors project brief gd 02

8/9/2019 0669 LCA Interiors Project Brief GD 02

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November 2014

PETER & PAUL

& LEEDS COLLEGE OART INTERIOR ARTWORKCOMPETITION BRIEFFOR BA (HONS)GRAPHIC DESIGN


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Peter and Paul Leeds College of Art Graphic Design Interior

PART 01THE PROJECTWHY ARE

WE HERE?


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Part 01 The projectWhy are we here?

A little while ago, having completed work on the identityrefresh project, we were asked by Leeds College of Artto think about how we might bring some life to thebuilding walls.

Pretty soon we identified that plastering the identity visualson the wall wouldnt be the best way to go so we startedthinking of ideas as though the brief was almost a blanksheet of paper we were starting again from scratch.It was liberating!

With what we knew about LCA we defined some themesabout the place and that led the thinking it was thecatalyst. Those themes were things like:

Re-interpreting a mosaicWhat is a mosaic really? Its a big image made of smalldisparate broken bits. So that thinking led the work inthe canteen.

The voice of the buildingThis is the thinking behind the reception YES. The collegebuilding has an attitude, a love of creating things and itstelling you!

Students pastThis is the timeline on the stairway

Students now!Heres where you come in!

01

Cafe back wall broken plates

wall covering

02

Blenheim Building timeline

03 & 04

Hundreds and Thousands quote in

the cafe space

01

03

02

04


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PART 02THE BRIEF

WHAT ARE YOU

DESIGNING?


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Part 02 The briefWhat are you designing?

This is your building. You live here. So we want you to createsomething for the space thats yours. This is your chance tobecome part of the fabric of the building and have a legacyeven after youve left!

Your brief is to design a piece of semi permanent artwork

to live in two spaces in the Graphic Design department.

Your piece can be anything so long as it lives on these walls.Anything goes: Illustration, typography, photography,installation, whatever but there are some important thingsto bear in mind:

This has to be something that you and your course mateswant to look at every day so it has to have some aestheticvalue

It has to be practical something we can feasibly producefor a moderate budget

It should communicate an idea.

When we were tasked with the same brief we found ithelpful to devise some themes against which to work.You can do that too if you think it will help you come upwith ideas but its not imperative.

The competition process:We will see all your submissions on Friday the 9th Januaryand then select 3 or 4 people or groups to pursue theirideas to a second stage proposal.

Once weve seen how that second stage has developed well

then select one person or group to make their ideas real onthe walls!

Well then be there to guide with the process of making thework and installing it.

Wall A The first three panels by the water fountain

Wall B The blank wall outside the third year studio. Your desig

expand on to the window space here too.


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Part 02 The briefApproximate measurements Wall A

NB These are approximate and you will need tore-measure the space to get a more accurate reading.

No Visuals

in this space

1700mm

3380

mm

1225mm

1225mm

930mm


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Part 02 The briefApproximate measurements Wall B

NB These are approximate and you will need tore-measure the space to get a more accurate reading.

2100mm

2800

1700mm

2650mm


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PART 03THE TEAM

WHOS GOT

THE FINAL SAY?


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Part 03 The TeamWho has the final say?

Its best to imagine the project community like youreworking at Peter and Paul to design a solution for LeedsCollege of Art. LCAs management and marketing teamsare our client, its our job to create something that werehappy with creatively and that satisfies their need topresent the college in the right way to future studentsand their parents.

YOU

Lee DaviesArt DirectorPeter & Paul

Leeds College of Art marketingand management teams

Andrew CraHead of Marke

CommunicatLeeds College

Amber SmithBA (Hons) Graphic Design

Programme Leader

Your work will be judgedand directed by

That work will then needto be signed off by


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PART 04DELIVERABLES

WHAT DO WE

WANT TO SEE?


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Part 04 DeliverablesWhat do we want to see?

On the 9th Januarywe want to see an A3 printed 5 pagefirst stage proposal about your idea. On those pagesshould be:

Page 01Your name and an outline of your idea in no more than 100

words. This is your opening statement and the introductionto everything were going to see on the next 4 pages.It should leave us wanting to see more!

Pages 02 and 03Any moodboard images that support your thinking andrough sketch work. This work can be done digitally orby hand.

Page 04Your artwork proposal in 2D, flat and sized proportionallyto the size of the wall. This is our chance to scrutinise thedesign and see if it works as a flat piece of artwork.

Page 05Your design photoshopped onto images of the wall space.The photographs should be retaken by you and be hires the ones in this brief are not high enough quality. This iswhere we can see how it will work in reality and it will give usa better idea of scale and size.

You will have 10 minutes to talk through your proposal andwe will ask questions for a further 2 3 minutes if required.

We will aslo require these presentations as a PDF onmemory stick or CD to take away.

Your creative submission stage 01Deadline: Friday 9th January 5 x A3 pages 10 minute presentation 23 minutes question and answer if required. A PDF of your presentation on a memory stick or CD for leave behind


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APPENDIXINTERESTING

EXAMPLES OFSIMILAR

PROJECTS


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Appendix

Stefan Sagmeister The Happy Show

More at:

http://www.sagmeisterwalsh.com/work/project/the-happy-show/

Brosmind Tape illustration

More at: http://www.brosmind.com/?p=494

Love Creative Umbro

More at: http://storiesbylove.com/work/view/st-georges-park

Roman Ondk, Measuring the Universe

More at: http://www.tate.org.uk/context-comment/video/t

roman-ondak-measuring-universe

Morag Myerscough

More at: http://studiomyerscough.com

Graphic Thought Facility Vitra Haus

More at:

http://www.graphicthoughtfacility.com/vitra-vitrahaus-re


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Ben Eine

More at: http://en.wikipedia.org/wiki/Ben_Eine

Kessels Kramer Studio

More at: http://wheretheycreate.com/Kessels-Kramer

Appendix

GOOD LUCK!


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GOOD LUCK!SEE YOU ON THE

9TH JANUARYBrief Delivered byLee DaviesPeter and Paul

Sum StudiosSheffieldS2 3 AQ

T 0114 255 6119E [email protected]

0669 lca interiors project brief gd 02

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