06 lecture strategy evaluation & selection

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    &

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    Review of Last week Lecture

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    '

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    AA A

    ?

    ( )

    A ? ( ?)

    ?

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    ?

    ?

    ?

    ?

    ?

    ?

    ?

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    /

    /

    /

    /

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    AA ?

    A

    /

    /(. )

    Financial

    Ratio

    Robustness of

    Strategy

    Break Even

    Analysis

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    ?

    B

    /

    , ,

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    ? A ?

    ?

    ?

    ?

    ?

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    ?

    , ,

    .

    : ( )

    B :

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    FINAL STRATEGIC OPTIONS TOWSFINAL STRATEGIC OPTIONS TOWS

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    ...

    (.. , , )

    :

    (, )?

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    : 6

    : 6 2

    : 2

    5

    15

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    ?

    ?

    ?