06. collaborative commercecontents.kocw.net/document/2011-2-wku-ec-06_1.pdf06. (lecture)...
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06. (Contents) Collaborative Commerce
06. Collaborative Commerce
E-Supply Chains, Collaborative Commerce, and Corporate Portals
Contents
• Code: 166140-01+02 • Course: Electronic Commerce • Period: Autumn 2011 • Professor: Sangwon Lee, Ph.D.
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06. (Contents) Collaborative Commerce
• 01. Electronic Commerce • 02. E-Marketplaces • 03. Retailing • 04. Consumer Behaviors and Marketing • 05. Business-to-Business E-Commerce • 06. Collaborative Commerce • 07. Innovative Systems • 08. Social Networks • 09. Mobile Commerce • 10. E-Commerce Security • 11. E-Commerce Services • 12. E-Commerce Strategy • 13. E-Commerce Business and Projects • 14. E-Commerce Applications and Infrastructures
Contents
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06. (Lecture) Collaborative Commerce
Lecture
• Code: 166140-01+02 • Course: Electronic Commerce • Period: Autumn 2011 • Professor: Sangwon Lee, Ph.D.
06. Collaborative Commerce
E-Supply Chains, Collaborative Commerce, and Corporate Portals
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06. (Lecture) Collaborative Commerce
• 01. Define the e-supply chain and describe its characteristics and components. • 02. List supply chain problems and their causes. • 03. List solutions to supply chain problems provided by EC. • 04. Describe RFID as a supply chain application. • 05. Define c-commerce and list the major types. • 06. Describe collaborative planning and Collaboration, Planning, Forecasting, and Replenishing (CPFR) and list the benefits of each. • 07. Discuss integration along the supply chain. • 08. Understand corporate portals and their types and roles. • 09. Describe e-collaboration tools such as groupware and screen sharing.
Learning Objectives
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06. (Lecture) Collaborative Commerce
• Supply Chain • The flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customers.
• E-Supply Chain • A supply chain that is managed electronically, usually with Web technologies.
01. E-Supply Chains
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06. (Lecture) Collaborative Commerce
• An Example of Supply Chains
01. E-Supply Chains
http://www.any-erp.co.kr
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06. (Lecture) Collaborative Commerce
• An Example of Supply Chains
01. E-Supply Chains
Manufacturer
Manufacturer
Design Partner
Component Supplier
Raw Material Supplier
Contract Manufacturer
Distributor
Distributor
Distributor
VAR/ Reseller
VAR/ Reseller
Small Retai Customer
Corporate Customer
Logistics Logistics Logistics
Large Retail Customer
Manufacturer
Consumer
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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06. (Lecture) Collaborative Commerce
• Supply Chain Parts • Upstream supply chain
• Procurement • The process made up of a range of activities by which an organization obtains or gains access to the resources (materials, skills, capabilities, facilities) they require to undertake their core business activities.
• Internal supply chain and value chain • Downstream supply chain
01. E-Supply Chains
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06. (Lecture) Collaborative Commerce
• The Structure of Supply Chain Parts • With an example of toy manufacturing
01. E-Supply Chains
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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06. (Lecture) Collaborative Commerce
• Supply Chain Management (SCM) • A complex process that requires the coordination of many activities so that the shipment of goods and services from supplier right through to customer is done efficiently and effectively for all parties concerned.
• E-Supply Chain Management (E-SCM) • The collaborative use of technology to improve the operations of supply chain activities as well as the management of supply chains.
01. E-Supply Chains
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06. (Lecture) Collaborative Commerce
• Activities of E-SCM • Supply chain replenishment • E-procurement
• The use of Web-based technology to support the key procurement processes, including requisitioning, sourcing, contracting, ordering, and payment.
• Supply chain monitoring and control using RFID • Cf. RFID(Radio Frequency Identification)
• Inventory management using wireless devices • Collaborative planning
• A business practice that combines the business knowledge and forecasts of multiple players along a supply chain to improve the planning and fulfillment of customer demand.
• Collaborative design and product development • E-logistics • Use of B2B exchanges and supply webs
01. E-Supply Chains
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06. (Lecture) Collaborative Commerce
• Infrastructure of E-SCM • EDI(Electronic Data Interchange) • Extranets • Intranets • Corporate portals • Workflow systems and tools • Groupware and other collaborative tools
01. E-Supply Chains
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06. (Lecture) Collaborative Commerce
• Supply Chain Problems • Typical problems along the supply chain
• Bullwhip effect: erratic shifts in orders up and down supply chains. • The need for information sharing along the supply chain
02. Supply Chain Problems & Solutions
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06. (Lecture) Collaborative Commerce
• Radio Frequency Identification (RFID) • A technology that uses electronic tags (chips) instead of bar codes to identify items. RFID readers use radio waves to interact with the tags.
03. RFID as a Key Enabler of Supply Chains
http://www.huake-rfid.com
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06. (Lecture) Collaborative Commerce
• How RFID Tags Smooth Supply Chain
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
03. RFID as a Key Enabler of Supply Chains
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06. (Lecture) Collaborative Commerce
• How RFID Works in a Manufacturer-Retailer Supply Chain
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
03. RFID as a Key Enabler of Supply Chains
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06. (Lecture) Collaborative Commerce
• Limitations of RFID • For small companies, the cost of the system may be too high (at least for the near future).
• The lower-frequency systems (300 to 500 Khz) required for passive tags are much cheaper but offer a decreased range.
• Radio frequency interference and the limited range of passive RFID tags also may be problematic, especially because passive tags are the most economically viable option for some businesses.
03. RFID as a Key Enabler of Supply Chains
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06. (Lecture) Collaborative Commerce
• RuBee • An alternative to RFID?
• Bidirectional, on-demand, peer-to-peer radiating transceiver protocol under development by the Institute of Electrical and Electronics Engineers.
03. RFID as a Key Enabler of Supply Chains
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06. (Lecture) Collaborative Commerce
• Collaborative Commerce (C-Commerce) • The use of digital technologies that enable companies to collaboratively plan, design, develop, manage, and research products, services, and innovative EC applications.
04. Collaborative Commerce
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06. (Lecture) Collaborative Commerce
• Traditional Collaborative Supply Chain vs. Collaborative Networks
04. Collaborative Commerce
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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06. (Lecture) Collaborative Commerce
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
• Traditional Collaborative Supply Chain vs. Collaborative Networks
04. Collaborative Commerce
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06. (Lecture) Collaborative Commerce
• Collaboration Hub • The central point of control for an e-market. • A single collaborative hub (c-hub), representing one e-market owner, can host multiple collaboration spaces (c-spaces) in which trading partners use collaboration enablers (c-enablers) to exchange data with the c-hub.
04. Collaborative Commerce
Federal Mogul
Visteon
Dealer
Ford
GM BF Goodrich
Cummins
Dana
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06. (Lecture) Collaborative Commerce
• Collaborative Networks • Ex. mobile collaborative networks
04. Collaborative Commerce
http://www.arcweb.com
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06. (Lecture) Collaborative Commerce
• Vendor-Managed Inventory (VMI) • The practice of retailers’ making suppliers responsible for determining when to order and how much to order.
04. Collaborative Commerce
http://dadhri.homestead.com
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06. (Lecture) Collaborative Commerce
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
• An Example of Collaborative Commerce
04. Collaborative Commerce
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06. (Lecture) Collaborative Commerce
• Collaborative Planning, Forecasting, and Replenishment (CPFR) • Project in which suppliers and retailers collaborate in their planning and demand forecasting to optimize flow of materials along the supply chain.
05. Collaborative Planning & Design
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06. (Lecture) Collaborative Commerce
• Collaborative Planning, Forecasting, and Replenishment (CPFR) • Process of CPFR
05. Collaborative Planning & Design
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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06. (Lecture) Collaborative Commerce
• Collaborative Planning, Forecasting, and Replenishment (CPFR) • An example of CPFR by Wall-Mart and Warner-Lambert
05. Collaborative Planning & Design
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
Wal-Mart Operational System
ERP
RetailLink
Sales data about W-L Products
Inventory Plan
Planner
Forecast Review and Comments
Manufacturing Plan
Planner
Warner-Lambert
EDI
Internet
WWW
Data Warehouse
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06. (Lecture) Collaborative Commerce
• Advanced Planning and Scheduling (APS) Systems • Programs that use algorithms to identify optimal solutions to complex planning problems that are bound by constraints.
05. Collaborative Planning & Design
http://www.scmsol-llc.com
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06. (Lecture) Collaborative Commerce
• Product Lifecycle Management (PLM) • Business strategy that enables manufacturers to control and share product-related data as part of product design and development efforts.
05. Collaborative Planning & Design
http://www.product-lifecycle-management.info
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06. (Lecture) Collaborative Commerce
• Supporting Joint Design
05. Collaborative Planning & Design
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06. (Lecture) Collaborative Commerce
• Issues • Deciding how information systems are integrated • Integrating along the extended supply chain • Establishing standards
06. Supply Chain Integration
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06. (Lecture) Collaborative Commerce
• Corporate (Enterprise) Portal • A gateway for entering a corporate Web site, enabling communication, collaboration, and access to company information.
07. Corporate (Enterprise) Portals
Intranet
Corporate Portal
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06. (Lecture) Collaborative Commerce
• Corporate Portal as a Gateway to Information
07. Corporate (Enterprise) Portals
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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06. (Lecture) Collaborative Commerce
• Types of Corporate Portals • Portals for suppliers and other partners • Customer portals • Employee portals • Executive and supervisor portals • Mobile portals
• Portals accessible via mobile devices, especially cell phones and PDAs.
07. Corporate (Enterprise) Portals
Intranet
Corporate Portal
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06. (Lecture) Collaborative Commerce
• The Functionalities of Portals • As information portals
• Portals that store data and enable users to navigate and query the data.
• As collaborative portals • Portals that enable collaboration
07. Corporate (Enterprise) Portals
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06. (Lecture) Collaborative Commerce
• Corporate Portal Framework
07. Corporate (Enterprise) Portals
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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06. (Lecture) Collaborative Commerce
• Groupware • Software products that use networks to support collaboration among groups of people who share a common task or goal
08. Collaboration Tools
http://work.namusoft.kr
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06. (Lecture) Collaborative Commerce
• Electronic Meeting Systems (Virtual meetings) • Real-Time Collaboration Tools • Mobile Communication and Collaboration Platforms • Web Collaboration
08. Collaboration Tools
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06. (Lecture) Collaborative Commerce
• Electronic Teleconferencing • Teleconferencing
• The use of electronic communication that allows two or more people at different locations to have a simultaneous conference.
• Video teleconference • Virtual meeting in which participants in one location can see participants at other locations on a large screen or a desktop computer.
• Data conferencing • Virtual meeting in which geographically dispersed groups work on documents together and exchange computer files during videoconferences.
• Web Conferencing
08. Collaboration Tools
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06. (Lecture) Collaborative Commerce
• Voice-over-IP (VoIP) • Communication systems that transmit voice calls over Internet–Protocol-based networks.
• Interactive Whiteboards • Screen-Sharing Software
• Software that enables group members, even in different locations, to work on the same document, which is shown on the PC screen of each participant.
• Instant Video • Integration and Groupware Suites
• Ex. Lotus Notes/Domino
08. Collaboration Tools