0505 iat 102 graphic design. 0505 art nouveau modernism and new typography how to present?
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05
IAT 102 Graphic Design
05Art Nouveau
Modernism and New Typography
How to present?
Art Nouveau: Nature + Style
Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)
Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha
Job Cigarette Girl (1897 A.D.) Alphonse Mucha
Bicycle Ad (1897 A.D.) Alphonse Mucha
Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha
Playing Card Design (c.1900 A.D.) Alphonse Mucha
Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha
Germany: The Kiss (1898 A.D.) Peter Behrens
Modernism and New Typography
Russian Suprematism - Malevich: Aeroplane Flying (Russia) 1915
Malevich: The Black Square, 1913
Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918
Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930
El Lissitzky (Russia, Constructivism): Catalog cover
Constructivism:
- originated in Russia, 1921
- no more “Art for Art’s sake” (l’art pour l’art)
- industrial design, graphic design, poster, books
- many links to De Stijl (NL), Bauhaus (Germany),
Dada (Switzerland / Germany)
- geometric shapes, mathematic proportions
- functional, no ornaments
El Lissitzky (Russia, Constructivism): Poem, 1923
El Lissitzky (Russia, Constructivism): Poem, 1923
El Lissitzky (Russia, Constructivism): The Isms of Art, 1924
El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)
El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink
Typographische Mitteilungen, 1915
Jan Tschichold (Germany): Typographische Mitteilungen, 1925
Jan Tschichold (Germany): Elementary Typography
Jan Tschichold (Germany): The New Typography, 1928
Jan Tschichold (Germany)
Jan Tschichold (Germany), late works: traditional typography, humanist tradition
1928 TschicholdNew Typography
50-60ies RuderWhite Space
1961Muller-BrockmannThe Grid
Presentation:
Lecture (June 9th):• Bring one PPT on a USB stick
containing ALL your documents
• 10 groups will present in lecturerandomly chosen
Lab (June 8-9th)• Bring one PPT on a USB stick
containing ALL your documents
• Everybody else will present in labs • Submit all your printed documents in labs
(even if you presented in lecture)
PRINT YOUR DOCUMENTS ON TIME !!!
Presentation criteria (5 marks)
• speak loud and clear, face the audience• keep time (3 min)• documents
powerpoint, submitted copies
• your explanations about process, connotations, design
• your use of design language
Project grading criteria (15 marks):
• General Design (Creativity, Connotations, Process)
• Logo Design (Use of colour, figure-ground-composition)
• Layout Design (Typography, Integration of Information and Logo)
• Consistency (Choices of font, colour, graphic elements: how consistent is their application on different the products)
Announcements:
Extended Office Hours TODAY: 9:30 – 11:30,BLENZ at the Mezzanine Level
fin