04 - logx digital audience segments

Leveraging over-the-top media consumption to drive audience targeting for OTT, Desktop and Mobile advertising campaigns.

CURATED AUDIENCE SEGMENTS

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(646) 598-4640

119 West 24th St., 4th FloorNew York, NY 10011

At PeerLogix, an entertainment sciences and data aggregation provider, we’ve created a comprehensive digital media platform that helps advertisers and marketers reach, measure and activate the under-served audience of 140 million over-the-top homes worldwide. Beginning now, and only with PeerLogix, marketers can drive improved campaign performance, lift business results across any desired outcome, and engage these people whom we’re declaring are at the forefront of the cord-cutting revolution.

ABOUT US

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WHY IS PEERLOGIX THE FASTEST GROWING NAME IN MEDIA AND ENTERTAINMENT AUDIENCE TARGETING?

PeerLogix’s first-party deterministic behavior data is made up of a global audience of more than 140 million households. This audience consumes over 20 million television, music, movie and video game titles. Our data comprises the largest and most actionable digital audience of homes for desktop and mobile targeting segmented by specific entertainment media preferences.

1 Real HouseholdsOur data is cookie-less, long term and deterministic – dramatically decreasing wasted impressions to expired traffic

2 Unprecedented ReachOur data is the only census-level source of media consumption in every major and mid-major market in the world, leverageable across 150+ countries

3 Addressable & Connected TVOur data is verified at an anonymized household level making it actionable across both Addressable & Connected TV

4 TimelyOur data is collected continually, in real-time and updated onto partners’ platforms every 24 hours making PeerLogix audience segments timely for all advertising campaigns

5 Omni-Channel & Cross DeviceOur audience data is the only census-level source of media consumption that can be activated across all screens for true omni-channel advertising campaigns based on specific household entertainment preferences

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CURATED GENRE SEGMENTS

PeerLogix’s Curated Genre Segments leverage first-party, deterministic media consumption data to deliver large-scale targeting based on individual media consumption.

Using the individual profiles of more than 140 million households, PeerLogix has built the largest and best-performing media consumption audiences available for targeting.

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MUSICSegments

PopRockElectronic/DanceHeavy MetalAlternativeCountryRap/Hip-HopR&B/SoulLatin/Caribbean

MOVIESSegments

Game ShowHorrorActionAdventureAnimationChildren’sComedyDocumentaryDramaMusicRealityRomanceSci-fi

TELEVISIONSegments

ActionAdventureAnimationChildren’sComedyDocumentaryDramaGame ShowHorrorNewsMusicRealityRomanceSci-FiSportsTalk Show

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SOFTWARESegments

MusicVideoPhotoS t u d e n t / S m a l l BusinessEducationArchitecture

SPORTSSegments

Segments

SoccerAmerican FootballCricketBasketballRacingBoxingMMA

FrenchRussianSpanishSouth AsianEast AsianSouth East AsianBrazilian / Portuguese

GAMESSegments

Action/AdventureFightingFirst-Person ShooterIndieRacingRole-Playing GameSimulationSportsStrategy

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CURATEDBEHAVIORALSEGMENTS

PeerLogix’s Behavioral Segments leverage first-party, deterministic media consumption data to deliver large-scale targeting based on individual media consumption.

Using the individual profiles of more than 140 million households, PeerLogix has built the largest and best-performing media consumption audiences available for targeting.

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AVID GAMERS

Avid gamers work hard but play even harder. This segment consists of individuals with an immense affinity for everything gaming.

Whether it’s gaming accessories, consoles/devices, or games/apps, this audience segment has a fascination with new high-quality gaming entertainment.

Video Game PublishersElectronic Device ManufacturersConsole and PC Gaming Hardware & AccessorieseSports LeaguesElectronics and Gaming Retailers

Brand marketers, agencies, and publishers catering to:

WHO IS LEVERAGING THIS DATA?

KEY AUDIENCEBENEFITS

more likely to purchase entertainment online20%more likely to purchase new electronic devices50%higher monetization rate across freemium games30%

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KID / FAMILY CENTRIC

This behavior group consists of households who consume family and children TV, movie, music and games.

The Kid/Family Centric parent often uses the viewing of children’s shows within their daily routine to influence educational teachings and values for the children in their households. KEY AUDIENCE

BENEFITShigher likeliness to have multiple chitldren in the household

58%

Over-index on monthly large retail expenditures

Higher responsiveness to discount offers and coupons

Higher prevalence of cross-device engagement within the household

more likely to travel to theme parks at least once per year

87%Brand marketers, agencies, and publishers catering to:


Video Game PublishersElectronic Device ManufacturersSVOD and OTT PublishersToy Retailers and ManufacturersAmusement Parks and Activity Centers

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PREMIUMTV VIEWERS

Premium TV Viewers tend to consume most of their content from premiumtelevision networks (Showtime, HBO, Netflix, etc.) pay-per-view, and other professionally produced typically commercial-free content.

Advertisers trying to reach consumers who watch programming without adsSVOD and OTT PublishersCable/Satellite ProvidersTelecommunication & Internet ProvidersAuto Manufacturers



KEY AUDIENCEBENEFITSPremium TV subscriptions driven by exclusive content access

More likely to w atch new release movies on pay-per-view than basic cable consumers

129%Over-index for HHI $100K+ at

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SPORTS FANATIC

More than just watching the ‘game-of-the-week,’ these consumers look for deeper engagement with their teams, athletes or leagues through additional programming.

These viewers are passionate about sports, and always on the lookout for content to feed their passion.

KEY AUDIENCEBENEFITSHeavy cross-device use:simultaneously watching on one device and researching on another

Very receptive to sponsorship and exceed all other audience segmentsin sponsorship engagement

willing to pay to watch their favorite sports90%



Advertisers augmenting their Network TV Sports InvestmentAdvertisers locked out of Network TV Sports due to exclusivity agreementsProfessional Sports Teams and Sports Television NetworksFitness and Athletic RetailersFood and Beverage RetailersCable / Satellite or Telecommunication / Internet Providers

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PEERLOGIX AUDIENCE ENGINEERS

SAMPLE CUSTOM SEGMENTS

CUSTOMAUDIENCESEGMENTS

Clients and partners working directly with PeerLogix have the ability to create custom granular segments based on nuanced targeting criteria for one-on-one targeting. From specific artists, to television series, to movie studio and television network affinities, let PeerLogix help you create superior targeting for entertainment and media campaigns.

Premium Television – HBO, Showtime and Cinemax viewersKanye West listeners who also enjoy Taylor SwiftESPN viewers in urban areasWatchers of Warner Brother moviesSeinfeld viewers who enjoy the Rolling StonesGamers into Call of Duty and other Action titles

Contact us to improve your campaign performance and deliver

exceptional results.

[email protected]

(646) 598-4640

119 West 24th St., 4th FloorNew York, NY 10011

04 - logx digital audience segments

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