real-world consumer intelligence for advertisers and brands · create unique audience segments,...


Gravy Analytics turns the noise created by hundreds of billions of global location signals

into valuable consumer insights and intelligence.

We capture the 1MM+ events

that occur every day

We verify consumer

attendance at 10MM+ Places

and 1MM+ Events via the

patented Gravy AdmitOne™

platform

We create TruLife™ Audiences

and predictive TruInsights™

Analytics based on how

consumers live their daily lives

We translate 15+ billion global location signals into real-world

consumer intelligence - every day

OUR APPROACH IS UNIQUE


the events your customers

attend,

the places they visit,

where they spend their time,translates into intelligence

“Where we go is who we are”

WE UNDERSTAND CONSUMER BEHAVIOR

LIFESTYLES LIFE STAGES

AFFINITIES INTERESTS


We capture and verify attendance at every

event and point-of-interest in the US

The only consumer intelligence platform delivering

predictive analytics and real-time insight into how

people engage at over 10MM locations and daily

events

WHAT WE DO

Proprietary IP & Patents:• US Patent Application No. 14/001,020 – Utility/Design - DISCOVERY METHOD AND DISCOVERY SYSTEM - USING LOCATION-TIME INTERSECTIONS

• US Provisional Patent: ATTENDANCE ALGORITHM. Application No. 62/109,138 US Patent and Trademark Office No. 2988

Location Signals

Place Data

Event Data

Verified Attendance


HOW IT WORKS

Collect Geo Signals From

Our Network of Partners,

Apps & more

Patented Data Cleansing &

Processing to Verify Location &

Event Attendances

Robust & Actionable

Consumer Intelligence

Over 250MM+ devices and 15B+ location

signals captured every day

Polygon

Geo-fencesMachine

Learning

Engagement

Parameters

Proximity

Metadata

Wi-Fi

BLE

BeaconsCellular

GPS

10MM+ daily events, places & points-of-interest

5+ years of engineering & development to create

the proprietary AdmitOne™ platform

Custom analytics and data

175+ standard Gravy persona-based

audiences for targeting

Geo-Signals Cloud AdmitOne™ Signal Processing Insights

PLACES EVENTS POIS


• Gravy captures the activities that indicate

the highest consumer commitment

SCORING CONSUMER COMMITMENT & RELEVANCE

• Without real-world context

location can be misleading

Consu

mer

Com

mit

ment

Consumer Activities

‘Wine Enthusiasts’Commitment Index

Goes to Costco.com

Visits a Costco store

Goes to a wine tastingat a local vineyard

Ariana Grande| Feb 27

Big Ten Mens’

Basketball| Mar 9

Ringling Bros. | Apr 1

Green Day| Mar 13

Wizards v. Heat | Apr 8Online Offline


Increase ad conversions, reduce waste

Enable cross-sell/upsell and win back

Improve customer loyalty

WE INCREASE REVENUE FOR LEADING BRANDS

Value

Increase offer conversion

Enable precise campaign attribution

HowCreate unique audience segments, including

high value intenders

Personalize offers based

on customers’ recently attended events

Capture when consumers are in-market for a

new purchase or visit competitors

Prove that campaigns drive foot traffic & visits

Delivering offers/promotions to customers

based on their favorite activities


Consumer privacy

protection is the

cornerstone of our business

• No Universal Tracking

• Gravy does not track users - we only geo-fence places

and events relevant to shopping, dining and events

• No residences or PII related locations

• No Storage of Location Data

• Gravy applies metadata to aggregated location signals,

then discards lat/long and associated data

• No PII

• Gravy does not collect or maintain PII; all records

received from clients or sent to clients are hashed

• 100% Opt-In

• All signals come from opted-in consumers

CONSUMER PRIVACY IS PARAMOUNT

real-world consumer intelligence for advertisers and brands · create unique audience segments,...

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