Challenges and Opportunities in Print Media

1 Mongolian Economy

Media Landscape of Mongolia

• Mongolian press started in 1920 with Unen newspaper (Wikipedia)

• In 1998, Media Freedom Law was approved in Mongolia. Proliferation of media outlets ensued. (UN)

• According to Press Institute (2013), there are 126 newspapers and 92 magazines.

• Market seemingly saturated for 2.9 million population – Little regulation

– Paid content + ad opportunities attract many

– Almost every politician has several media outlets or owns a share!

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Magazines in Mongolia

• General appeal magazines

– Fashion and beauty (Cosmopolitan, InfoTV)

• Special niche magazines

– Magazines specialized in Mongolia’s economy and current affairs

• Mongolian Economy

• Mongolian Mining Journal

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Mongolian Economy Magazine

• Established in February, 2011

• Vision of providing analyzed, accurate information for decision makers in Mongolia and foreigners interested in Mongolia.

– Becoming a bridge between state and business

– Attracting foreign investment

• Established presence during these four years

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Economic recession

• Heavy impact for private sector

• Heavy impact for magazine sector

• Ad sales plummeted, with slight recovery in Sept 2014

• But our subscription is growing strong!

– We thank our loyal readers!

• This calls for harder efforts from our end to adapt and grow

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Strategies for ME to Cope with Challenges

• Better Content

• Better Design

• Better Team

• Changes have begun, so look out!

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Foreign Relations

• Partnering with The Economist magazine

• Foreign: investment summits in London, Tokyo

• Domestic: (We are official media partners of..) – Mongolian Economic Forum

– Coal Mongolia etc.

• 1 year partnership with Dow Jones – Updates the world regarding Mongolia’s economic

situation

– Our coverage gets worldwide exposure

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Better Content

• In-depth, professional and independent source • Recruiting professional economists, analysts • Columnists:

– Byambaa L – Dulguun B – Munkh-Erdene G – Stefan Hanselmann – Masa Igata – and MP Amarjargal R. starting from this year!

• Cooperation with Business Council of Mongolia – Opening “BCM Corner”, expanding previous level – Very happy and hopeful for fruit collaboration

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Better Design

• Our audience segments – State decision makers (parliament, ministry, agency) – Embassies and int’l development organizations – (Expat) Business owners, entrepreneurs – Economists, analysts and future-conscious individuals

• Website is the future of ME – Current version www.mongolianeconomy.mn – “Encyclopedia of Economy in Mongolia” as a vision – In-depth and professional level information – Additional English side caters to new foreign investors – Redesign under way, with re-launch this May – Mobile App, compatible with Tablets

• Layout and cover innovations

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Try Our Online Subscription Demo

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www.mongolianeconomy.imedia.mn

Better Team

• Staff in print media lack English-fluent journalists

• We have the most English-proficient team in Mongolian print media– we’re proud to say it! – Young, dedicated staff – Graduates and repats

from USA, France, UK, Czech, Belgium

– Leadership with 15 year experience in economic journalism

• Adding more economists, analysts, people passionate about writing as contributing writers

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Finally

1. PWYW

2. Innovative Product

3. A short survey – tell us what you think!

4. Subscribe!

5. We’re open to partnership ideas!

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