01/27/2011 dwc+ teleclass: 30 minute marketing makeover with alyssa dver
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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa DverTRANSCRIPT
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30 Minute Marketing Makeover
Alyssa Dver CEO, Mint Green Marketing www.MintGreenMarketing.com Author, “No Time Marketing: small business sized steps in 30 minutes or less” www.NoTimeMarketing.com
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1 x 1 marketing
LinkedIn Groups
Second Life
Affiliate Marketing
Tipping Points
Chasms
Permission marketing
Clickthroughs
Mobile ads Flash demos
Track backs
SEO
Blogs Opt in/Opt out
Customer relationships Loyalty programs
Virtual events
Corporate responsibility
Web video
AdWords
Landing pages Mavens
YouTube Online ads
Electronic billboards
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Marketing?
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Today’s Objective
STRATEGIC MARKETING =
gives you power to make smart decisions that
generate $ for your business
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Marketing Doctor: Alyssa Dver
• Author of: • No Time Marketing: small business-sized steps in 30
minutes or less
• Software Product Management Essentials
• Chief Executive for: Mint Green Marketing
• Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc.
• Speaker at:
WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc.
• BusinessWeek Female Entrepreneur to Watch 2007
• American Express OPEN featured entrepreneur Dec 2009
• CPM, CPPM, Wharton School, lifelong learner
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The No Time Marketing Process
1. Marketing Inventory
2. Completing the Body of Knowledge
3. Positioning
4. Messaging
5. Pricing
6. Push marketing – lead generation
7. Pull marketing – lead nurturing
8. Marketing plan presentation
9. Ongoing refinement & responsible practices
“strategy”
“tactics”
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1.What do you sell?
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FLY Revised
• What = FLY’s Personal Style System™
• Products: group workshops, corporate presentations, one-on-one consulting
• New tagline: simple strategies to always look great
• No: blog, Twitter, Facebook
• Yes: testimonials, video/photos, speaking opps, trunk shows/events
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2. Who buys your stuff?
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3. How do they buy?
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4. Why do they buy stuff like yours?
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“About” J Ross Wine
J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams.
Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.
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J Ross Wine Revised www.jrosswine.com
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5. Why should they buy yours?
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6. Where do they get info?
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Your brain
on marketing…
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Strategic Marketing
The power to make smart decisions that
generate $ for your business!
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www.AffordableExpertMarketing.com
• book, eBook ($12.95/$9.95) • online classes ($99) • mentoring, coaching ($150/hr)
• Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) • Events, tradeshows • Direct mail, email/newsletters • PR, speaking programs, social media
Do It Yourself
We do it for you
Expert Marketing Assessment & Planning prices start at $1500
www.NoTimeMarketing.com
www.MintGreenMarketing.com
For an online, narrated copy of these slides, send an email