Business Model InnovationStrategy Workshops and Training

Why Business Model Innovation

Custom needs changeRedistribution of the chain and

other earning models make it nec-essary to adjust to these changes.

For everyoneBusiness Model Innovation is suit-able for managers and employees,

for business and government.

Flying startExamples, exercises and practice the

concept of business models. From the “why” and “what” to the “how”.

Change structuredKeep an overview on your organi-sation, structure and test changes

before you implement them.

Modernest techniquesBMI uses technology of the latest issues. Proven at startups, corpo-

rates and public sectors!

We also offer this training as an incompany workshop, this will be a starting point for change.

Your benefits:

Business Model Innovation Workshop

External supervisor Set common goals, making each one direct involved.

Refreshing, innovation and

motivation.

Perfect way to prepare the internal organiza-

tion for internal changes.

Do you want more information? Contact us: +31 (0)30 711 56 46

Key Partners

Key Activities

ValueProposition

Customer Relationships

Customer Segments

Key Resources

Channels

Cost Structure Revenue Streams

For example:• Sales

partners• Innovation

partners• Core

suppliers

For example:• Knowledge

sharing• Production• R & D• Marketing

For example:• Physical• Intellectual• People in certain

roles• Financial• Technical

Business Model Canvas

For example:• Brand• Design• Risk reduction• Reduction of

costs• Improving

performance

For example:• Personal assis-

tance• Self-service• Communities• Co creation

For example:• Own shops• Shops of others• Sellers• Web sales

For example:• Mass Market• Niche market• Diversifies• Versatile

For example:• Cost vs. Value driven• Fixed / variable cost ratio• Scalebenefits

For example:• Sold by piece• Cost of use• Ads

Understand

Innovate

SelectingTesting

Implement

Business Model Innovation approach

Business Model Canvas for Nespresso

Key Partners

Key Activities

ValueProposition

Customer Relationships

Customer Segments

Key Resources

Channels

Cost Structure Revenue Streams

Coffee machine producers

Nespresso club

Production

Marketing

Logistics

Famous person

Patents

Website

Great individual espress experience

Direct relation

Nespresso club

Advise

Flag stores

In-stores

Web&app

Call centre

In-housecoffeeconsumers

Officecoffeeprocurers

A lot for cups

Logistic costs

Productionscosts

Marketingcosts

Little for machine

What you can learn from Nespresso?

Engage with your audience: Don’t walk the easy path

Nespresso is not for sale on the spot where you would expect it the most: The Supermarket! Closer customer engagement by using alternative channels for distribution, sales and service delivery. Turning customers into believers: Nespresso brand ambassador.

Individualization:

Individualportions,arangeoftastesandhighqualityimagefitstheindividualisationtrend.Investinginhighprofilemarketingalsofitsthis.

Protection:

Nespresso’spatentexpiredin2011.Competitionincreasedsignificant.

Business Model Canvas for Takeaway.com

Key Partners

Key Activities

ValueProposition

Customer Relationships

Customer Segments

Key Resources

Channels

Cost Structure Revenue Streams

IT partners

Paymentproviders

Marketing

Sales

App&web development

Web&appdevelopers

Sales reps

Platform

Broadchoice

Seamless fast, food delivery

Increased revenue

Self service

Community

Account manager

Website

App

Internetbuyers

Restaurantowners

FreeIT costsMarketing

Salary 10% of revenue

What you can learn from Takeaway.com?

Winner takes all

Focus on growth and not on revenue and costs. Started with € 100 and now convert €77millionthrough300,000affiliatedrestaurants.

Two-sided model:

Customers and restaurant owners are both required to make this platform a success. Home delivery focused initially on the restaurate owners with a “nothing-to-lose” offer, with only costs when ordered.

Business Model Canvas for Ryanair

Key Partners

Key Activities

ValueProposition

Customer Relationships

Customer Segments

Key Resources

Channels

Cost Structure Revenue Streams

Secondaryairports

Maintenancepartners

Government

Marketing

Partner management

Fly people across Europe

Airplanes

Landing slots

Flying personel

Fast transport

Cheap flights

No frills:simple and easy

Self service

Website

AppInflightservice

On ground service

Leisuretravelers

Business travelers(short distance)

AffiliatemarketingFuel costs

Marketing

Salary

Lease and maintenance

Inflightsales

Ticket sales

What you can learn from Ryanair?

Free marketing:

“RyanAir investigate the option to let its travellers pay for using the toilet!” “RyanAir let overweight people pay extra” and “Ryanair researches the option to provide stand-up plac-es instead of just seated places.” A cheap way to express how terribly cheap you are!

Do it simpler and/or cheaper:

Simplify existing business models can be a great way to add value! Cost reduction is top-of-mind for everyone.

Minimize complexity:

standardizeairplanesinthefleettoimproveefficiencyinmaintenance,flightandgroundcrews.

Move across boxes:

Move pilots from the key resources box into the customer segment box. Since many are afraidtolosetheirflightpermissionduetolackingflightmiles,pilotsarewillingtoflyforreduces wages.

Business Model Innovation training

•2 full days of practice•Inspirational practice experianced trainer•More examples•A lot of practicing •Plenty attention for implementation

Are you excited... ...and would you like to go deeper into this matter?

Sign up now for the Business Model Innovation training.