11/04/23 1

Global ContextDr.Vesselin BlagoevDr. Rayna Dimitrova

What about the crisis?

How do we know that there is a crisis?

When will we know that the crisis is over?

11/04/23 2

The Importance of International Business ?

International Business is important to us all, whether we are simply ‘consumers’ of its output or workers within it

The Importance of International Business

11/04/23 5

Internationalisation of business

The scale of manufacturing, especially technology, has grown to the point where national markets are too small to support efficient operations.

11/04/23 6

Internationalisation of business

Privatization leads to enormous increase of FDI

Foreign Direct Investment Banking sector Manufacturing Services

11/04/23 7

Internationalisation of business

Free Labor market in the EU

Free movement of laborStudents mobility

11/04/23 8

Internationalisation of business

As a result, an increasing number of firms face immense pressures to compete on a global basis. This is reflected both in the increase in the importance of international operations for many large firms and in the emergence of strategic alliances among often competing firms.

A Model of International Business

11/04/23 10

Internationalisation of business

Internationalization of business has taken on many facets: trade investment and ownership manufacturing and (out)sourcing markets and customers finance technology and innovation

11/04/23 11

Internationalisation of business

Businesses could be defined either as “globetrotters" or "globewatchers." Globetrotters – actively exporting, outsourcing, investing

Globewatchers – competing for/on the local market

11/04/23 12

Internationalisation of business

It is imperative through education: develop cosmopolitan orientations,

sensitivity, and adaptability to cultures other than our own (cultural empathy)

understand the driving forces of internationalization

think that anyone of us may get involved in international business later

11/04/23 13

Learning outcomes

Discuss the major factors and issues affecting the development of international or even global business

Demonstrate an appreciation of the international/global context within which businesses operate

11/04/23 14

Learning outcomes Recognize the impact of social, economic, cultural and other factors on the global business environment

Demonstrate an understanding of how geographical and institutional forces shape international/global trade

UNIT OBJECTIVES

Discuss the reasons for organizations choosing to expand outside their borders.

Examine how various aspects of the International Environment impinge upon organizational life.

Discuss the dilemmas created by international operations in the areas of Strategy, Human Resource Management, Marketing, Finance and Operations

UNIT OBJECTIVES

Issues Impinging on International Business

Trade & Intl. Competitiveness

Cultural Change

Technological Transformation

Political Flux

Population Dynamics

Resource Demands

Changing Work Roles

The Role of the Nation State

11/04/23 18

Areas of study

International Business Environment Culture in Global Context Government, Technological, Economic and Geographic Forces of Diversity

Management Decisions in International HRM, Marketing, Finance, Operations and Strategy

ESSENTIAL READING

Cairns, G & Śliwa, M.

ISBN:978-1-4129-4763-3

Sage Publications

11/04/23 20

Unit structure

Lectures and seminars

Teamwork: group presentation

11/04/23 21

Assessment Strategy

Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis

Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s

11/04/23 22

Student Seminar Presentations

Teams: 4 people each At least one presentation each week

First presentation: 44th week (26th and 27th October)

11/04/23 23

The Task – Role playing

Presenters are asked to adopt the role of the Intl. Business Development team of an organization tasked with conducting research on the Political, Economic, Social/Cultural, Technolo-gical, Legal and Environmental factors of their allotted country, and presenting their findings to a group of business people

11/04/23 24

The Task By detailing the International

Business Environment and commercial characteristics of the given area it should be possible to comment on, and make recommendations as to the risks involved in entering this new market.

11/04/23 25

The Task This is a country risk analysis

and hence it is not necessary to focus on any specific organization or product/service.

The data gathered should be relevant to any organization looking for opportunities to expand its international business activities.

11/04/23 26

Seminar countriesChinaUSARussia Japan India

BrazilMalaysiaUkraineMexico

11/04/23 27

Presentation The background research, method

of presentation and delivery of each seminar is the FULL responsibility of the students involved.

It is a very good idea to involve the student audience, i.e. by getting its members to carry out an appropriate task or by stimulating them to engage in discussion.

11/04/23 28

Presentation

Up to 30 min + Q&A session of 10-15 min.

Presentations of 20 minutes or less (excluding question time) will be deemed unsatisfactory, automatically FAILED and awarded a ZERO mark.

11/04/23 29

Assessment criteria for student seminars

Delivery Visual aids …/10 Sensitivity to audience …/10 Body language and use of voice (pronunciation,

tone and volume)…/10 Pace of delivery …/10 TOTAL DELIVERY MARK: …/40

11/04/23 30

Assessment criteria for student seminars

Content and structure Introduction (definition of topic, attempt to generate

interest, set out format) …/10 Main body (relevance to topic, understanding of material

delivered, coherence, progression, amount covered)…/20

Conclusion (identification of key points, explanation of key

points) …/10

11/04/23 31

Assessment criteria for student seminars

Originality Approach to topic content …/5 Style of delivery …/5 TOTAL ORIGINALITY MARK: …/10

Preparation Evidence of preparation and teamwork …/10

11/04/23 32

Assessment Strategy

Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis

Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s

Next time: Video

Mundo Sem Fronterias

11/04/23 33

Any Questions ?

11/04/23 35

Let the wind be in your sails