COKE STUDIO

COKE STUDIO

Following on from the major success of Coke Studio South Africa Season 1 in 2015, Eclipse PR was tasked with making Season 2 bigger and better in every way.

This involved creating a fully integrated PR Campaign that would generate awareness and excitement among teen and music loving audiences, as well as create media interest in the show.

Coke Studio is a global Coca-Cola asset focused on creating the link between Coke and music in the hearts and minds of consumers.

Coke Studio aims to create a platform for some of the country’s most well known, and best up and coming artists to create music in world class facilities, with world class producers, all documented and shared with the public via a television production.

COKE STUDIO

RESULTS

The total AVE received exceeded R33 Million and accumulated a duplicate reach of over 304 million people, yielding a massive return on investment for the client - three times that of the previous season.

The majority of coverage was received through the following tactics: • Media partnerships • Launch event • Press releases • Artist interviews • Behind the scenes

Interviews that took place with and coverage received from key media included: • The Times / Sowetan• The Citizen • Channel 24 • The Star • 947 / KFM • Drum

COKE STUDIO

COKE STUDIO