the popularity of mtv’s coke studio on social media is on a downward trend [report]

A SOCIAL MEDIA ANALYSIS OF

COKE STUDIOBy Simplify360

Period: Aug 20 to Sep 20, 2013

1

©SIMPLIFY360Slide No. 2

AR RAHMAN CLINTON CEREJO HITESH SONIKPAPONRAM SAMPATH SALIM SULAIMANAMIT TRIVEDI

1,083

891

742 692

482

16648

Ram Sampath AR Rahman Clinton Cerejo SalimSulaiman

Papon Amit Trivedi Hitesh Sonik

1 2 3 4 5 6 7

RAM SAMPATH IS THE MOST TALKED ABOUT

PRODUCER

Number of mentions for the producers

Source: simplify360, Aug 20 to Sept 20, 2013


AR RAHMAN CLINTON CEREJO HITESH SONIKPAPONRAM

SAMPATHSALIM SULAIMAN AMIT TRIVEDI

395262 238

58 27 36 9

597

575

466

596

423

120340

200

400

600

800

1000

Ram Sampath AR Rahman ClintonCerejo

SalimSulaiman

Papon Amit Trivedi Hitesh Sonik

Twitter Youtube Post Discussions

Blogs News Customsite

Google+ Facebook

1 2 3 4 5 6 7

FACEBOOK AND TWITTER ARE THE TWO MOST USED

PLATFORMS

Number of mentions for the producers



RAM SAMPATH

1

ANALYSIS ON RAM SAMPATH

Kattey by Ram Sampath,

Bhanvari Devi, Hard Kaur is the

most shared video.

1,332,330views on YouTube

GENDER OF FANS

FEMALE MALE

22% 78%

1 Delhi 23%

2 Mumbai 15%

3 Pune 15%

4 Jodhpur 8%

5 Indore 8%

TOP 5 CITIES OF FANS

1 Maharashtra 28%

2 Karnataka 20%

3 NCT 10%

4 Tamil Nadu 8%

5 West Bengal 7%

TOP 5 STATES OF FANS

17% 47% 36%

Negative Positive Neutral

SENTIMENTS OF FAN


AR RAHMAN

2

ANALYSIS OF AR RAHMAN

Zariya is the most shared video

on social media.

GENDER OF FANS

FEMALE MALE

21% 79%

1 Chennai 24%

2 Mumbai 14%

3 Bangalore 13%

4 Delhi 10%

5 Pune 7%


1 Tamil Nadu 30%

2 Maharashtra 22%

3 Karnataka 16%

4 NCT 9%

5 Andhra Pradesh 7%


9% 50% 41%


SENTIMENTS OF FAN

1,752,994views on YouTube


CLINTON CEREJO

3

ANALYSIS OF CLINTON CEREJO

Pir Jalanai is the most shared

video.

GENDER OF FANS

FEMALE MALE

21% 79%

1 Mumbai 42%

2 Delhi 14%

3 Bangalore 8%

4 Pune 6%

5 Chennai 5%


1 Maharashtra 51%

2 NCT 14%

3 Karnataka 9%

4 Tamil Nadu 6%

5 Haryana 3%


6% 69% 26%


SENTIMENTS OF FAN

135,921views on YouTube


SALIM SULAIMAN

4

ANALYSIS OF SALIM SULAIMAN

Bismillah is the most shared

video.

GENDER OF FANS

FEMALE MALE

26% 74%

1 Mumbai 33%

2 Kolkata 14%

3 Bangalore 7%

4 Bandra 7%

5 Delhi 6%


1 Maharashtra 47%

2 West Bengal 15%

3 Gujarat 9%

4 Karnataka 8%

5 NCT 6%


5% 65% 30%


SENTIMENTS OF FAN



PAPON

5

ANALYSIS OF PAPON

Tauba is the most shared video

GENDER OF FANS

FEMALE MALE

27% 73%

1 Mumbai 18%

2 Bangalore 14%

3 Guwahati 13%

4 Pune 9%

5 Delhi 6%


1 Maharashtra 34%

2 Assam 23%

3 Karnataka 15%

4 NCT 5%

5 Tamil Nadu 5%


3% 57% 40%


SENTIMENTS OF FAN



AMIT TRIVEDI

6

ANALYSIS OF AMIT TRIVEDI

Kattey by RAM SAMPATHh,

Bhanvari Devi, Hard Kaur is the

most shared video.

GENDER OF FANS

FEMALE MALE

32% 68%

1 Mumbai 26%

2 Bangalore 11%

3 Delhi 11%

4 Chennai 7%

5 Pune 6%


1 Maharashtra 46%

2 NCT 11%

3 Tamil Nadu 11%

4 Karnataka 11%

5 West Bengal 5%


10% 60% 30%


SENTIMENTS OF FAN



HITESH SONIK

7

ANALYSIS OF HITESH SONIK

• His performance with Jyoti &

Sultana Nooran is the most

shared video.

• Videos in Season 2 is shared more

than season 3 videos

GENDER OF FANS

FEMALE MALE

16% 84%

1 Delhi 23%

2 Mumbai 15%

3 Pune 15%

4 Jodhpur 7.69%

5 Indore 8%


1 Maharashtra 40%

2 NCT 20%

3 Punjab 10%

4 Rajasthan 10%

5 Madhya Pradesh 10%


9% 73% 18%


SENTIMENTS OF FAN


©SIMPLIFY360 11

0

100

200

300

400

500

600

700

800

23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep

THE POPULARITY OF THE SHOW ON SOCIAL MEDIA IS

ON A DOWNWARD TREND

AIRING OF EPISODE 3

AIRING OF EPISODE 4AIRING OF EPISODE 5

Mentions of “coke studio” over time


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the popularity of mtv’s coke studio on social media is on a downward trend [report]

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