ntbadminton.org.auntbadminton.org.au/wp-content/uploads/...strategic-plan … · web...

Participation Strategic PlanPlan

20120155———20202020

Participation Strategic Plan2015-2020

Badminton Australia Participation Strategic Plan 2015 – 2020 (November 2015)2

CONTENTS

Participation in sport 3

Participation in sport in Australia 3

Participation in Badminton in Australia 4

Participation Strategic Plan workshop 5

Workshop participants 5

Objective 5

Strategies and initiatives 6

Priority programs 6

Membership target 6

Converting social players to Club/Association members 7

Sporting Schools 8

Shuttle Time 12

Regional development 13

Culturally and Linguistically Diverse (CALD) programs 14

Increased social media exposure 15

Seniors (20-35 years) 16

Coaching and technical officials 17

Para Badminton 18

Women 19

Masters (35+ years) 19

Challenges to implementation 20


Participation in sport

Participation in sport, and all forms of physical activity, has recently achieved key international

support by inclusion of sports programs in the United Nations Sustainable Development Goals for

2030. Sport is recognised for contributions to “the empowerment of women and of young people,

individuals and communities as well as health, education and social inclusion objectives”.

However, the positive potential of sport does not develop automatically. The establishment of a

high level of participation in sport requires a professional and socially responsible intervention

which is tailored to the relevant social and cultural context. In Australia this comes from an

established sports industry including government agencies (Australian Sports Commission, State

Departments of Sport and Recreation etc), National and State/Territory sports organisations,

individual sports clubs, professional and volunteer human resources and commercial sponsorship.

Sport must also meet challenges that arise within its space such as drugs in sport, corruption and

fraud, all of which have been exposed within recent times.

Participation in sport is not always subject to natural increases. Recent surveys in the United

Kingdom have shown that the rate of participation is sport is currently falling; and that despite

robust projections neither the Edinburgh Commonwealth Games nor the London Olympics have led

to a sustained legacy in the form of increased sports participation.

Participation in sport in Australia

The Australian Bureau of Statistics has conducted regular surveys of participation in physical

activity and recreation in Australia, the most recent in 2013-14.

While 60% of Australians aged >15 years reported some participation in physical activity during

2013-14, this was down from 65% in 2011-12. Participation generally decreases with age, with

those aged 15-17 years having the highest level of participation (74%) and those aged 65 and over

the lowest (47%). Participation levels for males and females were comparable.

Participation in organised physical activity, including sport, was much lower (28%). Participation in

organised physical activity also decreased with age, with those aged 15-24 years having the

highest level of participation (43%) and those aged 65 and over the lowest (17%).


Participation in Badminton in Australia

Badminton has a great deal to offer its participants. It is a fast, indoor, day/night, all weather,

mixed gender, non-contact sport, which in the high performance spectrum requires exceptional

specific physical and mental capacities.

In the most recent Australian Bureau of Statistics survey of Participation in Sport and Physical

Recreation in Australia, Badminton was declared to have approximately 100,000 participants

nationwide. This placed badminton as 31st within the top 55 ranked sports by participant numbers.

Given the popularity of Badminton as a recreational and competitive sport in the broad Asian/Indian

subcontinent regions, it is not surprising that a high number of the participants in Badminton in

Australia are from culturally diverse backgrounds.

Badminton does not have a strong profile in the sporting culture of Australia, at least not sufficient

to draw new participants to the sport in large numbers. Badminton is not a focus sport, with

podium potential, in the ASC’s “Winning Edge” high performance funding program.

The relatively high number of participants in Badminton is contrasted with a relatively low total

number of active members of State/Territory Member Associations, as at September 2015, of

11,652 - a ratio of member to participant of approximately 1 to 9.

The number of active members registered with a National Sporting Organisation (NSO) is critical to

funding allocated from the Australian Sports Commission (ASC) for participation programs.

The ASC operates on a 7 level funding model for participation grants to NSOs, prioritising

investment to those most capable of leading participation growth. In 2015-16, Badminton was a

Category D sport, with 100,000 participants and >10,000 active members, for which it received a

fixed funding allocation of $200,000. If Badminton had 100,000 participants and >15,000 active

members, it would have been a Category C sport, for which the fixed funding allocation in 2015-16

was $450,000.This funding model provides a powerful incentive for Badminton to focus on

strategies to increase the number of active members in its State/ Territory Member Associations

and their affiliated Regional Associations and Clubs.

This Strategic Plan addresses the issue of membership growth across the sport of Badminton.


Participation Strategic Plan workshop

Funding to badminton from the ASC for Participation programs in 2015-2016 came with an

obligation to develop further Badminton Australia’s strategic planning in this area.

Why was that so? Participation is one of the six Key Result Areas in the Badminton Australia 2015-

2018 Strategic Plan, with the overall Objective to “Grow participation”. However, reference to the

partnership with the ASC in the area of Participation is limited to a single line and only eight words

– to “Promote school based programs linked to ASC initiatives”. It is this area that the ASC asked

to be expanded into a more detailed set of strategies.

A workshop was held in Melbourne on 31 July/1 August 2015, with representatives from Badminton

Australia, all State/Territory Member Associations and the ASC.

Workshop participants

Badminton AustraliaGeraldine BrownAndrew GreenwayPaul BrettellRudy BartholemeuszMarianne LohNew South WalesMichael ChenCarolyn TohQueenslandChristine LuckSouth AustraliaXi JunyiTasmaniaDoug Brain

VictoriaPaul KernPeter RobertsWestern AustraliaEugene GlazmanJudith CousinsAustralian Capital TerritorySteven HuynhNorthern TerritorySimon HarveyAustralian Sports CommissionMark McLatcheyTamarah KnoxFacilitatorAlan Roberts

This Participation Strategic Plan is the outcome from that workshop.

Objective

The overall objective of the Participation Strategic Plan is to achieve year on year membership

growth.


Strategies and initiatives

The Participation Strategic Plan will be delivered through 11 strategic initiatives identified at the

Strategic Planning workshop. This Plan identifies Strategies available to Badminton Australia to

increase national membership numbers, the Responsibility for implementing them, and the

Timeline for their effective implementation.

Priority programs

The 3 top priority program areas identified by participants at the Strategic Planning workshop to

achieve the objective of increased membership were:

1. Converting social players to Club/Association members

2. Sporting Schools

3. Shuttle time

These and other program areas with the potential to increase membership will be further expanded

on in this document

Membership target

16,000 members by 2018*Membership increase from 2015 to 2018 to achieve this target requires a 10% year on year growth. (2018 is the extent of the current Badminton Australia Strategic Plan 2015-2018).

*Subject to approval by Badminton Australia Board

http://www.google.com.au/imgres?imgurl=http://www.giraffecvs.co.uk/wp-content/uploads/2013/09/target.png&imgrefurl=http://www.iconshut.com/arrow-on-target-free-vector-icons/dT1hSFIwY0RvdkwzZDNkeTVsWVhONWRtVmpkRzl5Y3k1amIyMHZZWE56WlhSekwybHRZV2RsY3k5MlpXTjBiM0p6TDJWaGRsTkVTeTloY25KdmR5MXZiaTEwWVhKblpYUXVhbkJuSTI5dUlIUmhjbWRsZENBeE5UQXdlREUxTURBfHVyPWh0dHA6Ly93d3cuZWFzeXZlY3RvcnMuY29tL2Jyb3dzZS9taXNjLW9iamVjdHMvYS1uaWNlLWFycm93LW9uLWEtdGFyZ2V0fHc9MTUwMHxoPTE1MDB8dD1qcGVnfA/&h=1676&w=1994&tbnid=8eZo-b21tCmRgM:&docid=87RyuiGE92BW6M&ei=oA4KVpyuH-XVmgW-wYjwDA&tbm=isch&ved=0CEgQMygVMBVqFQoTCJz-wq2vm8gCFeWqpgodviACzg


CONVERTING SOCIAL PLAYERS TO CLUB/ASSOCIATION MEMBERS

OPPORTUNITY: Demonstrate benefits of membership to grow existing clubs

S*: Focus on participants who are not current members, or recently lapsed membersS: Articulate benefits – fast, indoor, day/night, all weather, mixed gender, non-contact sportS Offer incentives to clubs/associations based on membership size and growthS Offer benefits driven memberships (membership fee reductions, awards/rewards etc)

R*: Badminton Australia, State/Territory Member Associations and their affiliated clubs

T*: Intensive effort 2016 and ongoing

OPPORTUNITY: Start new clubs/playing groups in areas not currently covered

S: Source appropriate (multi-sport) facilities, provide equipment, coaching etcS: Promote best practice in setting up clubs (information packs, seminars, mentoring etc)

R: State/Territory member Associations and their affiliated clubs

T: Intensive effort 2016, and ongoing

OPPORTUNITY: Convert participants to engaged registered members

S: Encourage social benefits of membership, friendship, networking etcS: Encourage existing members to new/established Badminton oriented Facebook pagesS: Encourage inter club social/competitive events, based on club pride

R: State/Territory Member Associations and their affiliated Regional Associations/Clubs and members

T: Intensive effort 2016 and on going

OPPORTUNITY: Sponsor school/community based competitions

S: Develop interest in participation leading to membershipS: Offer incentives to capture motivated participants, school teachers etcS: Link to Sporting Schools, Shuttle Time

R: State/Territory Member associations and their affiliated Regional Associations/Clubs

T: Intensive effort 2016 and ongoing

*S = Strategy R = Responsibility T = Timeline

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIyM9vmsm8gCFWaIpgod04EHFg&url=http://www.clipartbest.com/like-symbol-on-facebook&psig=AFQjCNFcdqbuMgPOwC3p9Fn7QLlQRCXoQQ&ust=1443585434203308


SPORTING SCHOOLS

As the imperative for the Strategic Planning Workshop came from a requirement to expand on the links between Badminton Australia and the ASC in the area of school based programs, a more complete Situational Analysis (Strengths, Weaknesses, Opportunities and Threats) was completed on this program area.

Sporting Schools is a national program initiative of the ASC on behalf of the Australian Government, which aims to see a higher level of sports participation in schools (particularly primary schools), with the target of engaging 850,000 children in sporting activities before, during or after school, over the period 2015-17. Students can receive typically between 4 and 7 introductory sessions to a sport, often using a modified version of the complete game.

One of the aims of Sporting Schools is to link schools with local club-based sport.

STRENGTH: Funding available to schools through grants from ASC

S: Advise participating and targeted schools of timeline for funding for programs in Terms 1-4 2016 – (waiting on advice from the ASC concerning this closing date).

R: National Participation Manager, State/Territory Member Associations

T: Urgent

STRENGTH: Ready-made delivery program – Shuttle Time

S: Provide training for teachers and other providers using free on-line resources

R: National Participation Manager, State/Territory Associations, Coaching Co-ordinators

T: Urgent through 2015, ongoing through 2016-17.

STRENGTH: Flexible delivery program – before, during and after school

S: Develop a workforce of qualified and endorsed teachers and other program providers able to deliver programs across the availability times requested by schools

S: Develop strategic partnerships with Clubs and selected commercial facilities to enhance follow up for Sporting Schools participants after their initial program

R: National Participation Manager, State/Territory Member Associations, Regional Associations, Clubs, selected commercial venues.

T: Urgent 2015, ongoing 2016-17.

STRENGTH: Entry to Club pathways

S: Make proactive approaches to schools within a reasonable distance from Club locations

R: State/Territory Member Associations, Regional Associations, Clubs

T: Urgent through 2015, ongoing through 2016-7


WEAKNESS: Unable to match a qualified and endorsed program provider with a school that has requested a badminton program

S: Upskill teachers who can deliver Sporting Schools programsS: Identify new demographic of coaches who can deliver around Sporting Schools program

times, ie before, during (especially) and after school.S: Target and develop relationships with schools in Club/Association catchment areasS: State/Territory Member Associations to be decision maker as to what can be offered, but

remaining flexible to achieve maximum program implementation.

R: Badminton Australia to monitor process for endorsing program providers, remaining flexible within quality assurance principles. State/Territory Member Associations to prioritise delivery options.

T: Ongoing

WEAKNESS: Lack of consistency in program delivery

S: Ensure maximum availability of Shuttle Time resources to participating schools and program providers, including on-line resources (lesson plans, videos etc) and equipment packs.


T: Ongoing

WEAKNESS: Lack of established pricing models/invoicing processes for program delivery

S: Research comparable market prices (eg with other NSOs)S: Develop a consistent invoicing procedure

R: National Participation Manager

T: Urgent

WEAKNESS: Sporting Schools web site functionality

S: Continue to provide feedback to ASC on issues arising around system information and access.


T: Ongoing


OPPORTUNITY: Encourage Sporting Schools participants to extend their experience to parents, other family members etc, who may become Club/Association members

S: Maximise delivery of programs within easy access of a Club/Association facilityS: Use flyer/voucher system for further court hire/coaching for participant/family members

R: State/Territory Member Associations with Regional Associations/Clubs

T: Ongoing, during and after each school based program

OPPORTUNITY: Flexibility in program timing (before, during and after school)

S: Recruit potential providers who are available across these time frames (eg university students, stay at home parents, work from home professionals, part time employed, retirees)

S: Engage with Universities/TAFEs (physical education teacher education students, sports studies internships etc)

R: State/Territory Member Associations

T: Urgent 2015, ongoing 2016-17

OPPORTUNITY: To increase exposure of Badminton within the community

S: Local advertising, media exposure, come ‘n try sessions for parents of school participantsS: Seek Council grants for facility hire, equipment purchase etc

R: State/Territory Member Associations and their Regional Association/Club affiliates

T: Ongoing

OPPORTUNITY: Identify people with potential for other forms of participation in Badminton eg volunteers, club officials, coaches/technical officials

S: Contact Local Council volunteering agencyS: Offer free training opportunities for volunteers, assist with set up costs for new clubs

R: State/Territory Member Associations and their Regional Association/Club affiliates, in conjunction with Local Councils

T: Ongoing


THREAT: Competition from the other 31 NSOs running Sporting Schools programs, some with commercially sponsored programs eg ANZ Tennis Hotshots

S: Be active, identify and contact schools where programs can be most easily conductedS: State/Territory Member Associations/Regional Associations/Clubs become registered

providers to increase quality program delivery opportunitiesS: State/Territory Member Associations encourage qualified and quality coaches and private

commercial providers to register for endorsement as program providers


T: Urgent 2015, ongoing 2016-17

THREAT: Bigger sports have more infrastructure/money/resources

S: Set targets for membership drives for each State/Territory Member Association, with the goal to achieve Category C funding level in ASC’s Participation Investment framework

R: Entire Badminton community

T: Ongoing

THREAT: Low profile of Badminton compared to other sports

S: Create “heroes” who can be promoted through the mediaS: Use major events to increase domestic profile of the sportS” Maximise use of social media – Facebook, Twitter, blogs etc

R: Badminton Australia, supported by State/Territory Member Associations

T: Ongoing (linked to forthcoming Digital Media Strategy)

THREAT: Wide choice of sports available

S: Promote benefits of Badminton as a fast, indoor, all weather, day/night, mixed gender, non-contact participation sport for fitness

R: Badminton Australia, supported by State/Territory Member Associations

T: Ongoing

THREAT: Commercial/private organisation providers have no incentive to engage in process of membership growth for Badminton Australia.

S: Establish strategic partnerships with these organisations to encourage (mandate?) affiliation with State/Territory Member Associations, Regional Associations, Clubs, before they can be endorsed as providers for Sporting Schools


T: Establish selected partnerships now, then ongoing


SHUTTLE TIME

OPPORTUNITY: Primary delivery program for Sporting Schools

S: Ensure potential Sporting Schools program delivery workforce is adequately trained through completion of Shuttle Time Presenters courses


T: Urgent 2015, then ongoing

OPPORTUNITY: Resources already developed and available

S: Enhance availability eg through transfer to USB flash drives


T: 2015

OPPORTUNITY: Provides fun activities incorporating basic skills

S: Increase exposure through Sporting Schools, holiday programs, come ’n try events etc

R: State/Territory Member Associations and their affiliated Regional Associations/Clubs

T: Ongoing

OPPORTUNITY: Engages a wide range of potential participants

S: Expand offerings to a variety of audiences eg Para Badminton, Special OlympicsS: Promote through public displays, shopping centres etcS: Promote through traditional and social media

R: National Participation Manager, State/Territory Member Associations and their affiliated Regional Associations/Clubs

T: Ongoing

OPPORTUNITY: Incorporate Shuttle Time Presenters course as an entry point to Coach Education pathway

S: Amend Coach Education pathway

R: Recommended to Badminton Australia Board as part of the concurrent review of the Coach Education program

T: Complete


REGIONAL DEVELOPMENT

OPPORTUNITY: Identify regional locations where appropriate facilities exist or can be adapted

S: Identify potential locations through Local Councils, information from members/participants living in regional areas

S: Liaise with known or discovered groups already existing in regional areas to support/expand development of local programs

S: Set realistic goals for expansion


T: Ongoing

OPPORTUNITY: Take tournaments to country areas

S: Plan ahead with Local Council events calendarS: Take high level national players to these regional eventsS: Promote through traditional regional media, schools, and social media


T: Ongoing

OPPORTUNITY: Engage with local school teachers/volunteers

S: Run Sports Tours in regional areas (already operating in Queensland)S: Partner with other sports for maximum impact and cost efficiencyS: Seek funding from State Departments of Sport and Recreation, Indigenous Affairs and of

Health, and Local CouncilsS: Provide training opportunities for Shuttle Time Teacher coursesS: Provide training opportunities for local volunteers as coaches etcS: Provide promotional materials for local supporters


T: Ongoing

NOTE: The UK program “No Strings Badminton” which is based on an informal drop in format may be suitable for implementation/modification. See <www.nostringsbadminton.co.uk/>


CULTURALLY AND LINGUISTICALLY DIVERSE (CALD) PROGRAMS

OPPORTUNITY: State Governments (especially QLD, WA, NT) keen for remote/ indigenous communities to be offered healthy activity programs

S: Harness equity funding from Commonwealth/State Government sources for remote community delivery, emphasising knowledge of cultural issues.

S: Identify, train and use a program delivery workforce which is culturally aware

R: State/Territory Member Associations in partnership with Commonwealth/State/Territory Governments

T: Ongoing

OPPORTUNITY: Engage with untapped demographics with a prior cultural interest in Badminton (eg Indian, Sri Lankan, Pakistani)

S: Shuttle Time is a ready made resource package, already published in 20 languages (consider a project to publish in an Australian indigenous language)

S: Liaise with migrant resource centres S: Develop a narrative with community leaders through community media, newsletters etcS: Encourage indirect participation (coaches, officials etc)S: Follow AFL model of talent identification through State/Regional Academies/Institutes of

Sport


T Ongoing

OPPORTUNITY: Celebrate success

S: Always report back to funding source to excite re-investment


T: At conclusion of each program


INCREASED SOCIAL MEDIA EXPOSURE

OPPORTUNITY: Develop a digital media strategy with a goal of constant presence

S: Use funds received from ASC to develop a wide ranging social media strategy

R: Badminton Australia

T: In line with concurrent development of a Badminton Australia digital media strategy

OPPORTUNITY: Establish a cluster of on-line communities

S: Engage with Facebook, Twitter, Instagram, Meetup, Gumtree etc.S: Publish player profiles, local/national/international event schedules, come ‘n try events etc

R: Badminton Australia (National Participation Manager in the interim until digital media strategy is developed, approved and resourced)

T: One on line community “Smash Hits” already established, others to be developed in line with concurrent preparation of Badminton Australia digital media strategy. At least monthly updates, preferably more frequent.

OPPORTUNITY: Take out paid advertising to targeted audiences on selected sites

S: Promote Badminton to a special demographic, offer incentives to convert interest to participation/membership

R: Badminton Australia (National Participation Manager in the first instance),

T: Ongoing, event specific timeline

OPPORTUNITY: Take advantage on viral trends

S: Establish an online campaign to identify and popularise interesting video clips – fastest video smash, celebrities playing badminton etc

R: Badminton Australia (National Participation Manager in first instance)

T: In line with concurrent preparation of Badminton Australia digital media strategy

OPPORTUNITY: Develop mobile apps

S: Include provision for mobile app development in Badminton Australia digital media strategy (BWF is well advanced in development of a Shuttle Time app with a Melbourne development team)

R: Badminton Australia (National Participation Manager until digital media strategy is developed, approved and resourced)

T: In line with concurrent preparation of Badminton Australia digital media strategy


SENIORS (20-35 YEARS)

OPPORTUNITY: Develop an abbreviated play format, come in, play, get out.

S: Promote to Clubs, Associations and facility owners as a means of maximizing court hire and player throughput

R: Badminton Victoria to develop a pilot program

T: Pilot complete by end 2016, so can be implemented in the latter stages of the membership drive through to 2018

OPPORTUNITY: Emphasise the positive social aspects of the sport – mixed gender, non contact,

S: Use approach of Veterans weekend competition to retain and grow participation by Seniors

R: State/Territory Member Associations to partner with Club and Regional Associations to enhance retention of Seniors as participants and members of Badminton

T: Develop relevant partnerships early 2016 and then ongoing

OPPORTUNITY: Introduce combined age group, father – son, mother- -daughter events to emphasise the inclusive family element of Badminton

S: Attach some form of prestige to the event, awards/rewards etc

R; State/Territory Member Associations to partner with smaller Associations/Clubs to sponsor and deliver events


OPPORTUNITY: Increase the Badminton program delivery workforce

S: Engage university students (international students with badminton experience, physical education teacher training, sports studies internships etc) to become organisers/coaches and receive a suitable remuneration

R: State/Territory Member Associations to partner with University sports clubs, and Physical Education/Sports Studies academic departments to identify suitable students for this role


NOTE: The UK program “No Strings Badminton” which is based on an informal drop in format may be suitable for implementation/modification. See <www.nostringsbadminton.co.uk/>


COACHING AND TECHNICAL OFFICIALS

OPPORTUNITY: Use experienced coaches to mentor others

S: Coaching needs a succession planS: Promote the attitude that mentoring is a positive contribution to coach education, not a

threat.S: Provide incentives for local coaching talent from diverse backgrounds to move through the

Coach Education pathway – develop our own coaches.S: Badminton Australia to provide greater leadership in Coach Education


T: In line with implementation of the concurrent review of the Badminton Australia Coach Education program

OPPORTUNITY: Coaches to aspire to National/International coaching appointments

S: Provide more courses for coaches to move upwards through the Coach Education pathwayS: Provide more professional development opportunities to increase the knowledge of coaches

in performance development and management (physiology, biomechanics etc)S: Encourage coaches to use the information available in the ASC’s Clearing House for Sport

daily bulletin and library.S: Increase the use of electronic resources eg Tournament software



OPPORTUNITY: To generate income for coaches

S; Establish a coaching salary framework for Sporting Schools and other levels of coaching activity

R: National Participation Manager, National Coach Education Co-ordinator

T: Sporting Schools scale of charges ready for Term 1, 2016.

OPPORTUNITY: Develop a higher level of communication from Badminton Australia to coaches and technical officials

S: Develop hard and soft copy networking bulletins, national coaches conference etc

R: Badminton Australia National Coach Education Co-ordinator



PARA BADMINTON

OPPORTUNITY: Promote the idea that Badminton is an accessible sport, with high performance potential including participation in 2020 Paralympic Games.

S: Raise profile of Badminton as a wide ranging participation and elite sportS: Promote physical and mental health benefits of participation in Para Badminton, link to

Health sectorS: Promote awareness of modifications and classification for Para BadmintonS: Appoint National and State/Territory development officers for Para BadmintonS: Initiate regular social, training/competitive sessionsS: Encourage participation through incentives eg membership and court hire rebates

R: Badminton Australia, State/Territory Member Associations and their affiliated Regional Associations/Clubs

T: Ongoing

OPPORTUNITY: Engage in Talent Identification processes

S: Identify potential new Para Badminton players who are currently active in other disabled sports/para sports

S: Observe at para and multisport eventsS: Engage in new networks and partnerships (Australian Paralympic Committee, military

rehabilitation centres, other disability sports)

R: Badminton Australia, appointed National and State/Territory Para Badminton development officers

T: Ongoing

OPPORTUNITY: Engage with experts in Paralympic and other disabled sport

S: Network with coaches of other wheelchair use sports, Australian Paralympic Committee, qualified Paralympic Classifiers.

S: Develop an approved set or protocols and documentation,

R: Badminton Australia, appointed National and State/Territory Para Badminton development officers, Badminton World Federation

T: Ongoing


WOMEN

OPPORTUNITY: Target female members of potentially isolated cultural groups

S: Offer women only participation, coaching and competition to women from Islamic, Asian and African cultural groups

S: Encourage further affiliations with Atalanta Jamboree eventsS: Offer insurance to Atalanta Jamboree competitors as an incentive for them to affiliate with a

Club/Association

R: State/Territory Member Associations and their affiliated Regional Associations/Clubs, Atalanta Jamboree Badminton Victoria

T: Ongoing

OPPORTUNITY: Identify women not working but not playing, stay at home Mums etc

S: Offer through Council and other contact groups to provide free/low cost participation, coaching and competition for this demographic – meet, play, eat, talk.

S: Offer crèche services


T: Ongoing

OPPORTUNITY: Identify women’s groups in places of work or study eg Women at University, Women’s business groups.

S: Offer packages with other relevant providers eg Wellness, Pilates, YogaS: Offer badminton in Women’s Corporate Games and other like eventsS: Retain older elite female players as coaches etc


T: Ongoing

MASTERS (35+ years)

OPPORTUNITY: OFFER MORE DAYTIME BADMINTON

S: Identify venues available during the dayS: Identify volunteers to assistS: Use appropriate mainstream media to promoteS: Offer mixed gender and age group competitions, based on age or handicapped


T: Ongoing


CHALLENGES TO IMPLEMENTATION

SPORTING SCHOOLS/SHUTTLE TIME

Sporting Schools and its primary delivery program Shuttle Time are aimed at participation by primary school aged children.

However meritorious it is to increase the exposure of Badminton to this demographic, it will not in and of itself lead to an increase in active membership of State/Territory Member Associations.

Achieving membership growth from these programs will require the consideration of initiatives such as the issuing of vouchers or other value added package items aimed at parents and other family members to extend the exposure of Badminton beyond the initial school experience of those children (see page10).

Badminton Australia may also need to consider new categories on membership, at discounted or low fees, to capture more of these Sporting Schools/Shuttle Time participants and their families as bona fide members of State/Territory Member Associations and their affiliated Clubs eg School, Junior, Family.

HOW DO PEOPLE BECOME A MEMBER OF A STATE/TERRITORY MEMBER ASSOCIATION?

An informal scan of State/Territory Member Association websites has discovered that it is not always easy to identify how to become a member of the Association, the benefits of membership, the membership fees, or to find a membership application form.

All State/Territory Member Association should review the procedures for potential members to join their Association, and how this is to be found in their public access media eg website, Facebook etc.

ntbadminton.org.auntbadminton.org.au/wp-content/uploads/...strategic-plan … · web...

Documents