數據營運與指標設計 web analytics 101 slideshare
Post on 22-Jan-2018
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TRANSCRIPT
- 1. 102617 @ Web Analytics 101
- 2. Web & App
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- 4. app & web
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- 6. ...? Web or App , etc. 1. 2. 3.
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- 11. 1. 2. 3. Revenue Referral Activation Acquisition Retention AARRR Model 4.
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- 13. Lean Startup AARRR Model Lean Analytics Stages AIDMA AISAS Google ZMOT Google HEART / Model
- 14. Sticky Engine Viral Engine Paid Engine Lean Startup Acquisition Activation Retention Referral Revenue AARRR Model Empathy Stickiness Virality Revenue Scale Lean Analytics Stages GrowthRate Awareness Interest Desire Memory AIDMA Action Awareness Interest Search Action AISAS Share Google ZMOT / Zero Moment of Truth Happiness Engagement Adoption Retention Task success Google HEART 1~10
- 15. Lean Startup AARRR Model Lean Analytics Stages
- 16. Lean Startup AARRR Model Lean Analytics Stages
- 17. Lean Startup AARRR Model Lean Analytics Stages
- 18. Lean Startup AARRR Model Lean Analytics Stages
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- 22. PM
- 23. Lean Startup AARRR Model Lean Analytics Stages -
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- 28. PM App App APP
- 29. Happiness Engagement Adoption Retention Task success Google HEART
- 30. Metrics Metrics app
- 31. The Goals-Signals-Metrics process GSM
- 32. Goals Signals Metrics GSM
- 33. Goals Signals Metrics app app app app app & app app & & app & GSM
- 34. Goals Metrics app app app app & app & & & UX
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- 36. Thank you for listening! userxper.com