THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

June 4, 2020 Memorandum #2020-64 TO: askHRgreen.org: Recycling and Beautification Subcommittee BY: Katie Cullipher, Principal Environmental Education Planner RE: askHRgreen.org: Recycling & Beautification Subcommittee Meeting

June 9, 2020 The next askHRgreen.org: Recycling and Beautification Subcommittee meeting will be held via Webex on Tuesday, June 9, 2020 at 10:30 a.m. Participants can join the meeting using the following credentials: Join by computer: https://pdc-tpo-staff.my.webex.com/pdc-tpo-staff.my/j.php?MTID=mef82a6073a54d7c88917eacc7af34b38 -or- Join by phone: +1-408-418-9388 United States Toll Meeting number: 126 125 1351 Password: Recycle (7329253 from phones and video systems) Please RSVP by Monday, June 8, 2020. R&B Subcommittee meetings require representation from at least five member jurisdictions. Public comments and suggestions based on this agenda package should be submitted in advance to kcullipher@hrpdcva.gov. Attachments

RE/cm

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

MICHAEL J. HIPPLE, CHAIR . ANDRIA MCCLELLAN, VICE-CHAIR .RANDY KEATON, TREASURER

askHRgreen.org: Recycling and Beautification Subcommittee:

askHRgreen.org: Recycling and Beautification Subcommittee Copy:

Shannon L. Alexander, A-NPDC Mike Kelley, SPSA Michael G. Baum, KVB Esi Langston, NO Joe Benedetto, RDS Kathy Russell, TFC Recycling Roger Fournier, Goodwill Henry Strickland, SPSA Tracy Hofmeyer, VPPSA

HRPDC Staff:

Robert Crum Keith Cannady Katie Cullipher Rebekah Eastep Matt Smith

John C. Barnes, VB DeAnna Lawrence, IW Dan Baxter, NN Samantha McNeil, YK Kathy Bew-Jones, SM Robin Moore, SU Debbie Blanton, HA Russell Pace, FR Jason Brown, CH Kristi Rines, VB Deborah Everitt, NN Tammy Rojek, WM Tonya Ford, VB Erin Rountree, SU Megan Hale, CH Craig Simmons, VB Laurie Halperin, YK Sarah Sterzing, NO Jim Hill, JC Amos Taylor, PO Evie Insley, PQ Elisabeth Wilkins, GL Fleta Jackson, NO Bodina Wright, PQ Wayne Jones, SU

AGENDA MEETING OF THE

ASKHRGREEN.ORG: RECYCLING & BEAUTIFICATION SUBCOMMITTEE JUNE 9, 2020

10:30 AM

The purpose of the R&B Subcommittee shall be to promote litter control, recycling, beautification and

general environmental awareness through educational projects designed to reach all sectors of our

regional community.

1. Public Comments

2. Meeting Summary

The summary of the May 12 meeting is attached for review and approval. Summary highlights include:

• With Dawn Oleksy leaving James City County and the role of Committee Chair, Craig Simmons now assumes the position. Samantha McNeil of York County was nominated and elected to the position of Vice-Chair to fill that vacancy for June and the FY21 fiscal year.

• The Committee discussed how to move forward with GAC cleanup events. KVB recommended selected new dates, HRPDC staff will send out a poll with potential dates for committee members to weigh in.

• The Committee discussed FY21 priorities. Regional recycling messaging rose to the top to address getting back to the basics with messaging, addressing contamination issues and public skepticism of recycling programs. A short video series could be a way to create a library of resources for all localities to use and grant funding could be used to support. Other potential initiatives include: Great American Cleanup (fall and spring), “Big Butts” cigarette litter outreach/awareness campaign, HRT bus stop litter prevention campaign, and a general litter prevention messaging/education.

• DEQ Litter Grant – HRPDC staff will submit the summary report for the library lending litter kit program and submit a FY21 application for the recycling video production by the July 15 deadline.

Attachment 1

Action: Approve summary

3. askHRgreen.org Outreach Events The current listing of events is as follows.

*Volunteers will be needed to support attending this event.

Action: Based on discussion

4. Great American Cleanup 2020 The Committee should continue to discuss GAC Team Up 2 Clean Up event plans for the fall. HRPDC staff will provide information on the results of the survey and a final date should be selected. KAB recently announced the 2020 GAC would resume in accordance with local health guidance as of June 1 and run through October 18 (with an Earth Day 50 focus in September).

5. FY21 Priorities The Committee should continue discussing key messaging and priorities for FY21. Topics include regional recycling messaging, cigarette litter outreach, general litter prevention outreach, bus stop litter prevention.

Action: Based on discussion

6. Grants

DEQ Competitive Litter Prevention & Recycling Grant – The litter lending kit materials are available for pickup from the HRPDC by appointment. HRPDC staff will be submitting another application for recycling videos prior to the July 15 deadline. KVB 30-in-30 Grant – HRPDC staff will provide any updates on the “Big Butts” public art and outreach project submitted for KVB’s grant program.

Action: Based on discussion 7. Staff Reports

The current FY20 budget is attached for review. Also attached is the FY21 draft budget allocations for review and discussion. Attachment 7A, 7B

Action: Based on discussion

9/12 Go Green Market Yorktown

9/17-9/20 Isle of Wight County Fair Windsor

10/3 Virginia Beach Master Gardeners Fall Gardening Festival* Virginia Beach

10/3 Arlo's Shed Radio Promotion Chesapeake

10/8-10/11 Suffolk Peanut Festival Suffolk

10/10 Lynnhaven River Now Fall Festival* Virginia Beach

10/16-10/18 Poquoson Seafood Festival Poquoson

11/10 Sensible Seafood Fest - Rescheduled Virginia Beach

TBD SEVA CAI Community Association Day Virginia Beach

8. Roundtable Discussion & Locality Updates

Next Committee Meeting – The next regularly scheduled meeting is July 14.

askHRgreen.org Recycling & Beautification Meeting Tuesday, May 12, 2020 Remote meeting held via Zoom video/telephone conferencing Attendance: Debbie Blanton, HA Craig Simmons, VB Elisabeth Wilkins, GL Mike Baum, KVB Megan Hale, CH Samantha McNeil, YK

Wayne Jones, SU Sarah Sterzing, NO Dan Baxter, NN Rebekah Eastep, HRPDC Katie Cullipher, HRPDC

1. Summary The Committee reviewed the askHRgreen.org meeting summary for March. Action: Approved. 2. Special Election & Nominations A new Vice-Chairperson is needed due to a vacancy in Chairperson position. Vice-Chairperson Craig Simmons will move up as Chairperson a month early and the Committee discussed nominations for the new Vice-Chair position. Self-nominations are welcome. Debbie Blanton nominated Samantha McNeil of York County for the position of Vice-Chair. Samantha McNeil accepted the nomination. Action: The Committee selected Samantha McNeil as Vice-Chair for the FY21 fiscal year. 3. Locality Updates

• Norfolk - focus on litter messaging, green readers on social media, developing plans for lending programs to keep volunteers engaged.

• Newport News - convenience centers remain open, city staff performing litter cleanups six days a week due to increased litter, HHW and mulch/compost sales are not currently available, increase in yard debris from residents, some litter kit lending ongoing

• Virginia Beach - Southside Daily graphic (19 percent increase in trash/yard waste, landfill 89 percent in traffic, 24,000 visitors per month)

• York - increase in yard debris for the VPPSA compost facility • Hampton - cleanup efforts halted, volunteers are still cleaning but not as safely, city will not

provide equipment to volunteers at this time, focus on educational efforts with decrease in events workload, unstaffed convenience sites were experiencing illegal dumping and had to be closed, one staffed station remains open

• Chesapeake - virtual environmental messaging for Parks & Rec social media, Chesapeake photo calendar contest open early ($100 prize per winner), working with Suffolk to develop new environmental program to share with the region at upcoming meetings, CEIC plantings

• Gloucester - family cleanups being encouraged, every Friday supplies are made able by reservation with no contact pickup, everything is disinfected upon return, interest and feedback have been great for the public

• Suffolk - providing equipment upon request only (not advertising), adapting programs for new social distancing guidelines in the future, social media messaging

• KVB - judging 30 for 30 grants, one project announced per day for entire month of June, record number of applications (145 for 30 available projects), new website in development with launch

Attachment 1

planned for June, cleanup kit contest planned for later this year, ordering new pocket ashtrays, stickers available upon request, monthly affiliate meetings planned for third Thursday at 10 am

askHRgreen.org Outreach Events The current listing of events is as follows.

• RiverFest cancelled for 2020, rescheduling for 2021 • September 12 - reserve trailer for York County • New trailer host will be needed - (regional water utilities typically host the trailer) • Busy fall anticipated as events from spring are rescheduled.

Action: Reserve trailer early as events get rescheduled. Great American Cleanup 2020 All events cancelled due to COVID-19 closures. The Committee discussed how to move forward with future regional cleanup events.

• KAB hosting virtual Great American Cleanup • KVB recommended selecting new dates to celebrate being “out” after stay home order while

still maintaining social distancing guidelines. • International Coastal Cleanup may be good time to reschedule (September-October)

o The Committee would still like to select two days to focus regionally as a kick off o HRPDC staff will send out a Doodle poll for weeks in International Coastal Cleanup to

find out what dates works best for everyone. o Check guidelines from KAB for extensions to reporting deadlines

• Alternate option could be for Veterans Day themed cleanup with tie in with America Recycles Day. Patriotic inspired theme.

• KAB is thinking virtual for America Recycles Day as well (messaging, pledges, etc.) Action: The Committee was supportive of rescheduling the Great American Cleanup for fall 2020. HRPDC staff will send out a Doodle poll to see what weekends work best. FY21 Priorities The Committee discussed regional priorities and resource allocation for FY21.

• Regional approach to recycling messaging.

6/6 Arlo's Shed Radio Promotion Chesapeake

6/13 RiverFest* Chesapeake

9/17-9/20 Isle of Wight County Fair Windsor

10/3 Virginia Beach Master Gardeners Fall Gardening Festival* Virginia Beach

10/8-10/11 Suffolk Peanut Festival Suffolk

10/10 Lynnhaven River Now Fall Festival* Virginia Beach

10/16-10/18 Poquoson Seafood Festival Poquoson

11/10 Sensible Seafood Fest - Rescheduled Virginia Beach

TBD SEVA CAI Community Association Day Virginia Beach

Attachment 1

o FY20 - plastic bag recycling, locality recycling tool on askHRgreen.org, invitation to Will Seger (SERDC) to discuss recycling best practices/challenges with recycling contract administrators (postponed to FY21, could possibly be done via webinar on state of recycling contracts in Hampton Roads)

o Public skepticism of whether things are recycled, feature local companies that do utilize recycled materials, seeing is believing.

o Trex facility tour, Tour de Recycling with videographer and with residents o Producing short, informative video series for use in organic outreach, presentations,

locality websites, social media, etc. Find out what locality resources can be leveraged (videographers), seek partnerships from TFC. Leverage public relations support from RCS. Possibly couple with America Recycles Day.

o Focus on commonalities of recycling programs not the nuisances. • Rescheduling Great American Cleanup for fall 2020 • HRT litter prevention at bus stops • Big Butts 30 for 30 grant (if awarded) for CLPP • Litter prevention - emotional appeal to stop littering, Clean Virginia Waterways has something in

the works for a statewide campaign, discussed iconic “crying Indian” and don’t mess with Texas campaigns.

Actions: The Committee will continue to discuss FY21 priorities. Grants KVB 30 for 30 grant. HRPDC staff submitted an application for the Keep Virginia Beautiful 30 for 30 grant to use in creating “big butts” to aid in local CLPP outreach. Project will include tutorial video and public relations support. DEQ Competitive Litter Grant. HRPDC staff will submit summary report for library lending kit program established during FY20. Supplies for lending kits were picked up at the last Committee meeting and are available for all who have not yet picked up. Supplies can be picked up at HRPDC or delivered.

• DEQ is hosting a webinar regarding changes to online application and reporting on May 13. Possible changes to what type of organizations are allowed to apply (such as HRPDC).

• FY21 application due on July 15. The Committee discussed submitting an application for assistance with producing the recycling videos discussed during the FY21 planning discussion.

Action: HRPDC staff will put together an application for the FY21 DEQ competitive grant. Staff Reports

• Environmental Education lesson plans posted weekly to the askHRgreen.org blog. Story picked up by Daily Press.

• HRPDC is exploring the use of WebEx for future meetings as some localities are not allowing Zoom participation due to privacy concerns.

Action: None. The next Committee meeting is scheduled for Tuesday, June 9, 2020 and will be held via video conferencing.

Attachment 1

Recycling & Beautification Subcommittee Budget

*Plus $2,000 from FY19 for Web Recycling Lookup Tool

Mini Grant RCS - askHRgreen

Budgeted Amount: $3,000.00 Budgeted Amount: $2,000.00 Budgeted Amount: $12,000.00 Budgeted Amount: 38,000.00$ Budgeted Amount: $11,100.00 Budgeted Amount: $5,000.00

Project Amount Expense Amount Initiative Amount Item Qty Amount Item Qty Amount

Transfer to mini grant budget 3,000.00$

Trailer Replacement

Reserves $ 500.00

Transfer to askHRgreen

budget $12,000.00 SEM - Jul/Aug 833.34$ Reusable Bags 5,000 3,750.00$ Trash bags 600 157.02$

U-Haul Storage $ 279.90

Social Media Branding -

Jul/Aug 840.00$ Paper Straws 20,500 670.00$ Buckets 70 273.00$

Getem Pest Control -

Initial Treatment $ 37.50

Sep 16-22 Waste Reduction

Campaign 6,670.00$ Table Tents 5,000 850.00$ Nitrile Gloves 800 48.90$

Getem Pest Control -

Quarterly $ 22.50 SEM - Sep 416.67$

Litter Rack Cards -

2,500 each 5,000 559.00$ Litter Grabbers 300 2,610.00$

Trailer Repair $ 73.10 Social - Sep 420.00$

GAC Sam Hundley

Posters 2 48.00$ Safety Vests 280 1,736.00$ Getem Pest Control -

Quarterly $ 22.50 PR Support - GAC artwork 402.50$ Decals 70 178.08$

U-Haul Storage $ 279.90 SEM - Oct 416.67$

U-Haul Storage $ 279.90 Social - Oct 420.00$

Media Campaign - Recycling

- Nov 10,580.00$

PR Support - Straw Free 402.50$

Website Addition - Locality

Recycling Lookup Page

(unused from FY19 Media

Budget) 2,000.00$

SEM - Nov 416.67$

Social - Nov 420.00$

Creative Support - GAC Sam

Hundley Poster 590.00$

SEM - Dec 416.67$

Social - Dec 420.00$

PR - ARD PR, Naughty/Nice

PR, Pilot recycling article 690.00$

SEM - Jan 416.67$

Social - Jan 420.00$

PR - NaughtyNice PR,

Treecycling, HearSay 862.50$

Ad Hoc Creative -

Naughty/Nice Poster & GAC

Flyer 690.00$

SEM - Feb 416.67$

Social - Feb 420.00$

PR - Coastal Connections 230.00$

SEM - Mar 416.67$

Social - Mar 420.00$

Media - TU2CU 6,670.00$

SEM - Apr 416.67$

Social - Apr 420.00$

PR - GAC 488.75$

SEM - May 416.67$

Social - May 420.00$

PR - EarthDay & OnlineEd 287.50$

Budget $3,000.00 Budget $2,000.00 Budget $12,000.00 Budget 38,000.00$ Budget $11,100.00 Budget $5,000.00

YTD $3,000.00 YTD $1,495.30 YTD $12,000.00 YTD 39,767.12$ YTD $5,877.00 YTD $5,003.00

Balance $0.00 Balance $504.70 Balance $0.00 Balance (1,767.12)$ Balance $5,223.00 Balance -$3.00

FY 2019-2020

askHRgreen.org Trailer & U-Haul

Storage Media Campaigns/Google SEM/PR*

Printing & Giveaways

*$1100.00 (10%) base allocation amount DEQ Competitiave Litter Grant - 371000

Attachm

ent 7A

FY20 Staff Admin Budget 50,000.00$

FY20 Education Budget

FY20 Local Contribution (new money) $47,100.00

Grants $5,000.00

Contribution from Reserve Funds $19,000.00

Total FY20 Revenue $71,100.00

FY20 Budgeted Expenses $71,100.00

FY20 YTD Spending $67,142.42

Reserve Balance as of 7/1/19 $43,567.00

Reserve Balance Estimate as of 6/30/20 $24,567.00

Attachm

ent 7A

Recycling & Beautification Subcommittee Budget

Mini Grant RCS - askHRgreen

Budgeted Amount: $3,000.00 Budgeted Amount: $2,000.00 Budgeted Amount: $12,000.00 Budgeted Amount: 38,000.00$ Budgeted Amount: $10,000.00 Budgeted Amount:

Project Amount Expense Amount Initiative Amount Item Qty Amount Item Qty Amount

Trailer Replacement

Reserves - $500

Budget $3,000.00 Budget $2,000.00 Budget $12,000.00 Budget 38,000.00$ Budget $10,000.00 Budget $0.00

YTD $0.00 YTD $0.00 YTD $0.00 YTD -$ YTD $0.00 YTD $0.00

Balance $3,000.00 Balance $2,000.00 Balance $12,000.00 Balance 38,000.00$ Balance $10,000.00 Balance $0.00

FY21 Staff Admin Budget 50,000.00$

FY21 Education Budget

FY21 Local Contribution (new money) $57,000.00

Grants $0.00

Contribution from Reserve Funds $8,000.00

Total FY21 Revenue $65,000.00

FY21 Budgeted Expenses $65,000.00

FY21 YTD Spending $0.00

Reserve Balance as of 6/1/20 $24,567.00

Reserve Balance Anticipated 6/30/21 $16,567.00

FY 2020-2021 DRAFT

askHRgreen.org Trailer & U-Haul

Storage Media Campaigns/Google SEM/PR

Printing & Giveaways

*$1000.00 (10%) base allocation amount DEQ Competitiave Litter Grant - 371000

Attachm

ent 7B