Цепочка доставки UHD

Boris YurinAccount manager TV and Media

Ericsson Consumer Lab annual research

100,000RESPONDENTS

1.1 billionREPRESENTING

PEOPLE

15STUDIED

MEGACITIES40MORE THAN

COUNTRIES

24%

26%

26%

32%

33%

35%

39%

39%

40%

43%

43%

43%

44%

49%

50%

50%

51%

58%

59%

59%

66%

Subtitles

Click-to-buy

Interactive TV

Mobile video service with included mobile data

User generated content on the large TV screen

Niche TV & video content

One interface for all online video

Premium mobile live TV

Ad-sponsored mobile video service

A la carte TV/Video package

Your personalized channel

My TV-/Video content anywhere

Premium live TV

Golden oldies TV & video content

4K / UHD video quality

On demand/Time shift

Guaranteed quality on my mobile device

Free from ads/commercials

Theatrical releases directly on my TV

Dubbed audio

HD video quality

Importance of TV Media features

Percentage of consumers that say each TV Media feature isimportant (Showing top 2 answers on 7-graded scale):

9%

10%

12%

13%

14%

14%

15%

15%

17%

18%

20%

20%

20%

25%

25%

27%

28%

31%

31%

37%

38%

Subtitles

User generated content on the large TV screen

Mobile video service with included mobile data

Click-to-buy

One interface for all online video

Niche TV & video content

Ad-sponsored mobile video service

Interactive TV

My TV-/Video content anywhere

Guaranteed quality on my mobile device

Premium live TV

Premium mobile live TV

Dubbed audio

A la carte TV/Video package

Golden oldies TV & video content

On demand/Time shift

Your personalized channel

Theatrical releases directly on my TV

4K / UHDTV Video Quality

HD Video quality

Free from ads/commercials

Percentage of consumers that say each TV Media feature isworth paying for:

The Media Delivery Chain

MAXIMIZE THE VALUE OF CONTENT

IP

EXCHANGING

CONTENT

ALL NETWORKS

ALL FORMATS

PROCESSING

LIVE

BIG SCREENS

SMALL SCREENS

PREPARING

CONTENT

ANY SCREEN

ANY TIME

MONETIZING

CONTENT

PROTECT VALUE

INCREASE VALUE

NEWS GATHERING

EVENT COVERING

ACQUIRING

CONTENT

IP

MAXIMIZE

NETWORK EFFICIENCY

MAXIMIZE POTENTIAL REVENUE STREAMS

DISTRIBUTING

CONTENT

FROM BUSINESS

TO BUSINESS

HEVC Contribution links

Live Sports coverage

At the higher bit-rates used for sports coverage the HEVC is expected to give

20 to 30% performance gain over typical MPEG-4 AVC solutions.

Significant reduction in transmission costs

Higher quality pictures in the same bandwidth

High quality UHD (4K) content acquisition

Make multiple live video feeds from an event possible and/or affordable

Hevc contribution solution

AVP 2000 / 3000

Contribution Encoders

New HEVC option card

HEVC or MPEG-4 AVC

1 x UHD (4K)

4 x HD

4:2:0 or 4:2:2 8 bit or 10 bit

Up to 100 Mbit/s

Easy upgrade to existing AVP 1000, AVP 2000 and AVP 3000

RX8200Advanced Modular Receiver

HD HEVC capable now4:2:0 or 4:2:2 8 bit or 10 bit

Up to 50 Mbit/sHEVC software only upgrade possible for units with 4:2:2

decoder card

RX9004 UHD Decoder

UHD (4K) HEVC Decode4:2:0 or 4:2:2 8 bit or 10 bit

Up to 100 Mbit/sASI or IP Input

SDI or IP output

CE-HEVC Card

4 x 3G SDI (coaxial) inputs

4 x 3G SDI (optical) inputs

Up to 6 Cards per chassisInputs

4 x 3G SDI Inputs, choice of copper or fibre interfacesVideo codec

MPEG-4 AVC or HEVC4:2:0 8 bit or 4:2:2 10 bitLow delay modes down to

100 ms end to end (HD)200 ms end to end (UHD)

Video Formats:1080i 25/29.97, 720P 50/59.94, 1080P 50/59.94, UHD (4K)P 50/59.94

Audio processingLPCM pass through, Dolby E pass through, MPEG1 Layer II, Dolby Digital, AAC,Phase Aligned Audio

Data handlingGeneric ANC, Teletext, closed captions, VITC

What about HDR & WCG

High Dynamic Range

(HDR)

HDR can be transmitted over any 4:2:2 10

bit contribution link

(As Ericsson demonstrated at IBC 2015)

CE-HEVC will support HDR (ST 2084) and

WCG (BT 2020) and will also support HLG

back compatible HDR (ARIB STD-B67).

Ericsson are developing techniques for

optimizing the compression of HDR video.

The CE-HEVC is designed to be able to

implement these

Wider Color Gamut

(WCG)

As well as greater resolution and higher

dynamic range better color reproduction

gives a more immersive experience.

UHDTV Phase 2 is likely to include a wider

color gamut than Rec.709 which is the

standard for HD video. The new color

space is most likely to be Rec.2020

CE-HEVC supports Rec.2020

CE-HEVC provides an easy route to HDR and WCG support

HEVC ContributionEricsson is launching an HEVC end-to-end contribution

solution

It is HD and UHD (4K) capable

It has been specifically designed for the contribution market

It offers an easy upgrade path for our existing customers

It has been designed with HDR and WCG in mind

UHD in Distribution market

OUTLOOK ON MEDIA PROCESSING

Operational

efficiency

Bandwidth efficiency

Launch new services quickly

Maximize revenue from content

Simplifying operational processes

Choice of deployment method

Agile solutions

Leverage latest technologies HDR ●

4K ● HEVC

One product, infinite possibilities

Ericsson MEDIAFIRST

Cloud-ready software-defined video processing for any screen

VIDEO PROCESSING

PERFORMANCE

TECHNOLOGY

AGILITY

MEDIAFIRST VIDEO PROCESSING

G7

NEW G7 PLATFORM

INCREASED

PERFORMANCE

UP to 30%

density

NEW G7PLATFORM FOR

MEDIAFIRST

ENCODING LIVE

SOFTWARE

4K

SMPTE 2022-6

(SDI over IP)1RU, SDI & IP

2RU, 4 Nodes, IP

MEDIAFIRST VIDEO PROCESSING

COMPUTE PLATFORMS

UNIFIED MANAGEMENT

Ericsson Platforms Public cloud Private cloud

PROCESSING

MEDIAFIRST VIDEO PROCESSING

COMPUTE PLATFORMS

UNIFIED MANAGEMENT

Ericsson Platforms Public cloud Private cloud

PROCESSING

MEDIAFIRST VIDEO PROCESSING

COMPUTE PLATFORMS

UNIFIED MANAGEMENT

Ericsson Platforms Public cloud Private cloud

PROCESSING

MEDIAFIRST VIDEO PROCESSING

COMPUTE PLATFORMS

UNIFIED MANAGEMENT

Ericsson Platforms Public cloud Private cloud

PROCESSING

LIVE VIDEO PROCESSING

Maximize network efficiency to enable TV Anywhere with MediaFirst Video Processing for the delivery of live video across multiple network types while leveraging the most suitable deployment model

Efficiency

Agility

Picture Quality

Performance

Boris.Yurin@ericsson.com