+ the user experience of predictive analytics in the (consumer) internet of things © 2015 parc mike...
TRANSCRIPT
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THE USER EXPERIENCE OF PREDICTIVE ANALYTICS IN THE (CONSUMER) INTERNET OF THINGS
© 2015 PARC
Mike KuniavskyO’Reilly Experience Design for the IoTMay 20, 2015
BEHAVIOR
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SERVICE AVATARS:THE MODEL FOR B2C IOT
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APPLIANCES
TERMINALS
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Laptop
AVATARS
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SERVICE
AVATARS
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B2C IOT SERVICES
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PREDICTIVE BEHAVIOR, ENABLED BY MACHINE LEARNING, IS THE KEY TO THE BUSINESS MODELS OF MOST B2C IOT PRODUCTS
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ISSUES WITH THE UX OF PREDICTIVE ANALYTICS
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ISSUE 1: EXPECTATIONS OF AUTONOMOUS BEHAVIOR
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ISSUE 2: UNCERTAINTY
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ISSUE 3: CONTROL
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FOUR PATTERNS FOR ADDRESSING PREDICTIVE UX ISSUES
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PATTERN 0: HAVE A USER STORY FOR EVERY STAGE OF PREDICTION
Acquire
Extract
Classify
Model
Train
Behave
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PATTERN 1: SET BEHAVIOR EXPECTATIONS
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PATTERN 2: EXPLAIN WHEN A STATE HAS CHANGED OR IS GOING TO CHANGE
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PATTERN 3: CREATE CLEAR WAYS FOR PEOPLE TO ADJUST THE PREDICTIVE BEHAVIOR
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PATTERN 4: SUPPORT PEOPLE, DON’T REPLACE THEM
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ANTIPATTERN: DON’T MAKE PEOPLE DO ALL THE TRAINING, THEY WON’T
1:11 1:26 1:36
1:47 1:59 2:25
2:38 2:57 …
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IT’S NOT ABOUT THE THINGS
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• The wheel is an extension of the foot.• The book is an extension of the eye.• Clothing is an extension of the skin.• Electric circuitry is an extension of the
central nervous system.— Marshall McLuhan,
The Medium is the Massage, 1967
