Борис Велдхейзен ван Зантен, the next web. Будущее медиа и...
TRANSCRIPT
Boris Veldhuijzen van Zanten Co-founder & CEO TNW
@Boris
News Events
Data Space
• Team of 15 full time editors in every time zone around the world!
• Even more part time editors, contributors/columnists !
• 24/7 reporting!!• 25/50+ posts a day!
• Between 200000 and 400000 daily visitors!
• 2,5m+ followers on social media!!• #20 in top 100 blogs in the world (out
of 300 million blogs). In top 5 blogs in technology, in reach & influence!
misconceptions about the FUTURE OF MEDIA
8
We can reach the
whole world!
1/8
Countries 244
Online advertising is
The Future
2/8
Banners aren’t working
Banners aren’t working
Online advertising is
Doomed
3/8
Over the next 5 years, the consumer tech and media industry will grow by over
$500 Billion
Over the next 5 years, the consumer tech and media industry will grow by over
$500 Billion
24h?
‘Bossvertising’
Social media means your audience will do your
marketing for you
4/8
Shares ≠
Visitors ≠
Revenue
You can engage directly with your
Community
5/8
Trolls?
Do feed the trolls
Getting started is
cheap and easy
6/8
There’s already too much news online
too much
7/8
Being first matters less, and is harder!
!Knowing what happened
and why matters more!and is also harder!
We have to find out what
works
8/8
Mobile is the future, so we need
apps
9/8
Mobile isn’t mobile
So why aren’t apps the future?
apps used per month 27
spent on only 5 apps 79%
Conclusion So…
It is really difficult to make something people want
Making money from something that people really want, is relatively easy
Boris Veldhuijzen van Zanten Co-founder & CEO TNW
@Boris