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POST-EVENT REPORT

JULY 19 – JULY 21, 2013

32nd ANNUAL

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FUN AT ARTSCAPE!

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A FEW SPONSORSHIP OPPORTUNITIES

ART CAR PARADE

BIKE PARTY PARADE

ART INSTALLATIONS

GAMESCAPE

BIKE PARKING

DANCE

VIP PARTY SONDHEIM SEMI-FINALIST EXHIBITION

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ARTSCAPE America’s largest FREE arts festival

Thousands came out to see…

o More than 160 live performances on 11 stages featuring music, dance and

theater, along with a full schedule of film.

o Over 130 artists, fashion designers and craftspeople from 17 states showcased their work.

o Numerous exhibitions on-site, along with 24 art galleries spread across the Baltimore metropolitan area, brought over 140 local artists into public view.

o …and thousands of families packed the children’s area to create hands-on projects and enjoy performances.

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ARTSCAPE IS BIG • The festival is over 14 square city blocks and in 2013

attracted over 300,000 people* • These photos represent small portions of Artscape

Black areas represent streets closed off for festival.

* Typical attendance ranges between 350,000-400,000. Due to high heat and humidity and evening severe weather alerts on Friday and Saturday, attendance was lower this year.

Areas in black show streets that are blocked off for the festival

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SAMPLE ON-SITE SIGNAGE

MAP OF ARTSCAPE 2013

Sign Detail

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POST-EVENT 2013 SPONSOR SURVEY RESULTS

18 corporate sponsors responded to post-event surveys

Of sponsors answering the survey question(s):

• 100% felt Artscape was successful in meeting their goals • 100% had success in engaging the public in dialogue

• 95% of sponsors felt they increased brand exposure and awareness

• 100% of sponsors reached their target market

“Artscape gave us a great opportunity to drive new business.

Premier location coupled with great customer service made this a

great event to attend.” -Power Home Remodeling Group (Artscape Sponsor 2011, 2012, 2013)

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“Artscape was absolutely magnificent this year. Each year wonderful musical, dance, performance art and operatic groups appear before our eyes. THANK YOU SO MUCH for BOPA's amazing work that allows this event to take place year after year. Though each year the "bar gets higher" due to accomplishments from the previous year, we are never disappointed.” –Sue Patz, Baltimorean

DEMOGRAPHICS

Ethnic or Cultural Background Percent

Caucasian/ White 67.5% African America/Black 19.7%

Asian 7.0% Hispanic 5.3%

Other 4.4%

Age Range Percent 18-24 27.8% 25-34 31.3% 35-49 20.2% 50-64 17.6% 65+ 3.1%

Annual Household Income (before taxes)

Percent

Less than $15,000 14.0% $15,000-$39,999 20.6% $40,000-$59,999 16.9% $60,000-$79,999 11.8% $80,000-$99,999 8.6%

$100,000-$119,999 6.4% $120,000+ 9.1%

Prefer not to answer 12.7%

Source: F|A Forward Analytics, Inc., Pittsburgh, PA, July 2012

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Architecture students help set up Artscape

ARTSCAPE IN THE NEWS Artscape engaged in an aggressive multimedia promotions campaign, utilizing television, print, radio, web and social media to increase public awareness of the 32nd Annual Artscape festival.

“WBAL-TV proud to partner in presenting Artscape”

WBAL-TV (NBC) - PSAs Aired 100 public service announcements and provided prominent coverage in the weeks leading up to and during the festival.

Magician previews Artscape show this weekend

WBAL-TV (NBC) – SAMPLING OF ARTSCAPE COVERAGE

(Artscape Partner 2001-2014)

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ABC 2 Creative juices flow during Artscape

Afro American Morgan School of Architecture Designing and Building Exhibit for Artscape 2013

b (weekly newspaper) Like/Dislike with Jason Corace, Gamescape honcho

Baltimore Business Journal 8 Things to know about Artscape Artscape organizers dash to finalize sponsorship deals as festival approaches Atlantic City turns to Baltimore for arts advice Baltimore hotels at capacity, traffic expected for busy Artscape and soccer weekend

Baltimore Magazine Always Ready to Swelter Cause Art Pleases Everybody Artscape Flying Bike Sculpture! Artscape Picks

Baltimore Sun

10 things to see at Artscape Art cars catch the eye at Artscape Art Cars Celebrate 20 Years Art cars through the years [Pictures] Artscape is too darn hot Artscape's '10,000' brushes' project makes artists of everyone FAQs about Artscape Ninety-five degrees of separation

CBS Baltimore Artscape is Underway Artscape is Underway; Hundreds of Thousands Expected Downtown

Changing Media Artscape: An Infographic

City Paper Artscape Artscape: Art Highlights Artscape: Music Highlights Artscape: Stage Highlights Building Bridges The Short List

PRESS SAMPLES & LINKS

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Complex Baltimore's Mayor Welcomes Artists Who Can't Afford NYC or D.C.

Examiner Artscape offers icy cool culture for a sweltering Baltimore weekend 32nd Artscape starts this Thursday

Fox Baltimore Annual Baltimore Artscape Festival Begins

Greater Baltimore Cultural Alliance

Artscape, Sondheim and Greatfulness

In The Capital Artscape, America's Awesomest Free Art Festival, Starts This Friday

Maryland Theatre Guide A Taste of Artscape News: ARTSCAPE Returns This Summer on July 19, 20, and 21, 2013

Patch Artscape, celebrating 32 Years of Art

Washington Post Nine things to do in the DC area

WBAL Radio

Artscape Returns for its 32nd Year

WBAL TV In 32nd year, Artscape features new venues

WYPR An Interview With the Sondheim Artscape Prize Winner

PRESS SAMPLES & LINKS

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SAMPLE E-BLAST

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ARTSCAPE WEBSITE www.artscape.org

AUDIENCE OVERVIEW January 1, 2013 to December 6, 2013

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ARTSCAPE WEBSITE www.artscape.org /about/Thank-You-Sponsors-and-Donors!

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“These [numbers] look very good for first year numbers based off what I have seen in the past.” --App Producer Crowd Torch

NEW ARTSCAPE APP

Total number of downloads: 9,172 -iOS downloads: 5,908 -Android: 3,264

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SOCIAL MEDIA

Artscape’s Facebook Page had 1,200,000 impressions--

613,800 were viral. The page had 434,770 users, gained

2,500 new fans and was mentioned 416,400 times from May 28-July 21, 2013.

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The Baltimore Sun, Live! Section Specs: 4.75" x 4.75"/1.1 Million Readers Per Week/2 Ad Runs

Ad also ran in B free daily and City Paper

SAMPLE ADVERTISEMENTS

City Paper Specs: 10" x 9.65"/Circulation 300,000

B free daily Specs: 9.66”h x 4.75”w/Circulation 75,749

Flywire Specs: 8.5” x 11”/280,000 Impressions

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VIP PARTY SIGNAGE

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PROGRAM BACK

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Your corporate sponsorship is what helps to keep Artscape FREE! THANK YOU! We look forward to seeing you back next year!

“This was an amazing event which was well supported by the local community and its

residents. The Artscape staff was a pleasure to work with and Sparkling ICE will be back in 2014.”

-Team Enterprises

Call or e-mail today to reserve the best locations

and begin discussion for Artscape 2014!

Bob Sicard, Director of Corporate Sponsorship bsicard@promotionandarts.org

(443) 263-4321