2011 Festival Dates

July 15 – 17

30th Anniversary!

2011 Sponsorship Opportunities & Benefits To Date – subject to change

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TABLE OF CONTENTS

Festival Overview 3 Artscape Sponsor Testimonials 4 Artscape 2011 Fact Sheet 5 Festival-Goer Demographics 6-7 Levels of Sponsorship ____________ 8

Description of Sponsorable Program Areas:

Visual Arts & Performing Arts 9-11

Family Activities, Festival Services & Hospitality __ 11-13

Promotional Exhibit Space 13

In-Kind Sponsorships & At-A-Glance Menu of Sponsorship Benefits 14

Sponsorship Benefits________________________________________________________15 Promotional Ad Schedule______________ __ 16-17

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FESTIVAL OVERVIEW Artscape is America’s largest FREE arts festival. In 2011, Artscape will celebrate its landmark

30th year (July 15 – 17, 2011). This annual event features 100+ arts and craftspeople from across the country; visual art exhibits both on and off site; incredible live concerts on four outdoor stages; a full schedule of performing arts including dance, opera, theater, fashion, film and classical music, hands-on projects, children’s entertainers, multiple street theater locations; and a delicious, international menu of food and beverages.

An ideal platform for reaching the lucrative Baltimore-Washington area consumer market, the festival offers a broad range of niche sponsorship opportunities where your organization experiences face-to-face interaction with its target audience in a fun-filled environment. Artscape draws 350,000+ visitors throughout the weekend.

Our flexible corporate sponsorship program offers customized package opportunities. We encourage all partners and sponsors to be creative and activate their three-day presence at Artscape.

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ARTSCAPE SPONSOR TESTIMONIALS “The Artscape sponsorship team is one of the best I’ve ever worked with to accomplish my client’s goals. From contract to set-up to closing night, they go above and beyond to ensure that sponsors and onsite staff are satisfied and meeting objectives.”

- Amanda Williams, Coordinator, Brand Experience Enguage Marketing (on behalf of ZonePerfect)

“IKEA is pleased with the exposure that Artscape has brought with the sponsoring of Fashion at Artscape. The “Sew Me What You Got” competition showed the public that beautiful and interesting designs can be made from IKEA fabric. It was important for IKEA to touch base with the Baltimore city market

through this event.” - Bill Meiswinkel, Public Relations Manager IKEA Baltimore

“Artscape was great because of the diverse audience we reached. It seemed to

cross all demographic boundaries.” - Mike L’Homme, Account Executive Fieldstone Promotions (On behalf of Ocean Spray)

“Great event! Artscape had great attendance and helpful event staff.”

- Timothy Claypole, Project Coordinator Euro RSCG 4D Impact (On behalf of Fruit 2o Essentials)

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ARTSCAPE 2011 FACT SHEET

Dates: July 15, 16, 17, 2011 Hours: Friday: 12-10 p.m., Saturday: 12-10 p.m., Sunday: 12-8 p.m. Location: Mount Royal Avenue, North Charles St., Bolton Hill, Midtown Baltimore Attendance: Artscape is the region’s favorite summer festival, drawing 350,000 people Admission: Free and open to the public - takes place rain or shine. Website: www.artscape.org Description: America’s largest free arts festival, the 30th annual Artscape features 100+ arts

and craftspeople from across the country; visual art exhibits both on and off site; incredible live concerts on three outdoor stages; a full schedule of performing arts including dance, opera, theater, fashion, film and classical music, hands-on projects, children’s entertainers, three street theater locations; and a delicious, international menu of food and beverages.

Sponsor benefits: Title or presenter of Event, Stages or Program Areas, Category Exclusivity, Television Promotional Spots *(shared w/ other sponsors), Product Sampling,

Product Display, Exhibit Space, On-Site Sales, Recognition in Publications, Website Link, Print Ads, and more! See page 15 for list of benefits.

Price range: $7,500 - $200,000 Information: Baltimore Office of Promotion & The Arts, Inc. www.promotionandarts.com

Bob Sicard, Director, Corporate Development bsicard@promotionandarts.com Phone: 443-263-4321 | Fax: 410-385-0361

Produced By: Baltimore Office of Promotion & The Arts, Inc. 7 East Redwood Street, Suite 500

Baltimore, MD 21202 | Main Phone: 410-752-8632 Mayor Stephanie Rawlings-Blake | Bill Gilmore, Executive Director Kathy Hornig, Festivals Director

Dance at Artscape Main Stage Crowds Artists’ Market Fashion at Artscape

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ARTSCAPE FESTIVAL-GOER DEMOGRAPHICS

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LEVELS OF SPONSORSHIP A. TITLE of Stage or Program Area ($15,000 - $50,000) “The ACME Stage”

B. PRESENTER of Stage or Program Area ($15,000 - $25,000) “The Main Stage presented by ACME”

C. Corporate Sponsorships / Promotional Space ($7,500 and up) Starts at 10’ x 10’

D. In-Kind Sponsorships Trade for festival budget relieving products/services (on case by case basis) E. One Day Sponsorships – considered on a case by case basis

SPONSORABLE PROGRAM AREAS

1. Visual Arts Baltimore Sculpture Project

Janet & Walter Sondheim Prize & Exhibitions

Artists’ Market

GameScape

Rabbit Hole

1982

Visual Art Exhibitions

Film Festival

Fashion at Artscape

Art Cars / Art Car Lounge

DIY @ Artscape

2. Performing Arts Music Stages (Main Stage, Festival Stage, Charm City Stage, and Jazz & Blues Stage)

Concert Performances on Music Stages

Exotic Hypnotic (experimental music)

Theater

Opera

Chamber / Classical Music

Dance

Chick Webb Jazz Combo Competition

3. Family Activities Family Art Park

Arts Organization Exhibitors

Street Theater (3 locations)

4. Festival Services Jumbtron Commercial Slots

Information Stations & Guest Services

Artscape Volunteer Program

Restrooms & Hand Sanitizing Stations

Misting Tents

Festival Map

Website

T-Shirt / Merchandise

Box Office / Free Tickets

Bike Parking Zone

Recycling

Interpreters / Accessibility

5. Hospitality

- Artist/Exhibitor Kick-Off Reception - Affair of the Art

- Janet & Walter Sondheim Exhibition / Receptions (@ BMA and MICA)

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VISUAL ARTS

Baltimore Sculpture Project The Baltimore Sculpture Project, an outdoor sculpture exhibition, will enliven street medians and parks in the Station North Arts & Entertainment District, on Mt. Royal Avenue, and other locations within Baltimore. This exhibition is open to all artists and will open in July 2011 and run through April 2012.

Janet & Walter Sondheim Prize Returning for its fifth year in 2011, the Sondheim prize awards a $25,000 fellowship to an artist working in the Baltimore Region. The fellowship is designed to help support the artist and develop new work. The seven finalists for this award will have work installed in The Baltimore Museum of Art.

Artists’ Market A haven for art lovers, the Artists' Market returns as an opportunity for individuals to not simply admire art work but purchase it as well. More than 100 gifted arts and craftspeople from across the country showcase their paintings, ceramics, fiber, jewelry, metal, glass, and other mediums in juried booths. New in 2011! – Fashion exhibitors showcase an array of original garments and accessories, offering affordable style for all.

GameScape Added in 2010! - A creative showcase of video games and technologies from developers and local universities. GameScape will be located inside MICA’s Bunting Center.

Rabbit Hole New in 2011! - Rabbit Hole is a new Artscape environment situated in Pearlstone Park located at Preston Street between Howard and Cathedral streets. This new environment will be a major site for visual arts, offering artistic opportunities for artists working in various mediums. With loose inspiration drawn from Lewis Carroll's Alice In Wonderland, Rabbit Hole will include interactive artist installation spaces, performance and sculpture to create an environment that will convey a sense of wonder and fascination for the entire family. Artists will be asked to propose ideas with themes of the impossible, the fantastical, dreams, nightmares, the unexpected, the nonsensical, playful and the outlandish. Visual elements to consider: playing with scale and proportion, perception/illusion, nature and games.

1982

New in 2011! - 1982 is a new Artscape environment that celebrates the year Artscape came into existence. To mark the 30th Anniversary of the festival, we will be going back to the 80s and will transform the Charles Street Bridge into a time and place that will look, sound and feel like the era by incorporating visual art, music, fashion, graphic design and performance that is inspired by the colors, iconic imagery and culture of the 80s. Inspiration is encouraged to be drawn from music, icons, fashion, film, TV shows, fads or events. What totally inspires you…Hair Bands, Preppies, Mr. T, Atari, Valley Talk, Break Dancing, Cabbage Patch Dolls, Duran Duran, Kenny Rogers?

Visual Art Exhibits

Juried exhibitions and unique indoor and outdoor exhibits from local and national artists.

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Film: Maryland Film Festival Maryland's burgeoning cinema community reminds us that films are indeed art. Fans gather to watch cutting edge flicks at The Charles, and engage in Q&A with filmmakers after screenings.

Art Cars / Art Car Lounge Back by popular demand, the Art Cars exhibit features kinetic sculpture at its finest. Festival goers gaze with amazement at each car’s drastic transformation. The fun continues at the Art Car Lounge, with furniture constructed from vintage car parts.

DIY @ Artscape Artscape supports the emerging DIY trend with an entire section of the site dedicated to these hip and talented new wave crafters. With 80% or more of the work priced under $100 and all of the work represented by the artists who created it by hand, this juried section will invite a wide audience to browse, buy and be inspired.

PERFORMING ARTS

The Main Stage The area’s best national musicians come alive on The Main Stage. This stage features something for every musical taste – from jazz to the blues, pop to R&B, rock to reggae and a myriad of special events and promotions. 2010 headliners included: Musiq Soulchild, Gov’t Mule, Cold War Kids, Rebelution, Maysa, Wale and more.

Festival Stage

Local & regional bands perform on this popular stage. 2010 performances included Marcell & the Truth (neo-soul), Wes Tucker & The Skillets (rock), Jah Works (reggae), Bitter Sweet (gospel), Mambo Combo (Caribbean), Sweet Leda (rock and soul) and more.

Jazz and Blues Stage Baltimore’s best up and coming local jazz musicians perform on this stage. 2010 performances included Alan Blackman Trio, Bottle of Blues, Jump Street, Craig Alston Quartet, Kerensa Gray and others.

Charm City Stage

New to Artscape in 2010, this stage hosted an eclectic mix of band performances including

Eye of All (rock), Sahffi (acoustic), The Mighty Heard (funk), Shadina (R&B), Breaking Reign (hip-hop), Rumba Club (Latin/ jazz / salsa) and more.

Concert Performances

Have a favorite Artscape performer? Sponsor an individual concert instead of an entire stage.

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Exotic Hypnotic (experimental music festival)

Present-day Baltimore overflows with exotic musical treats! For adventurous ears, the city is a small utopia…a home to weekly concerts of the most avant-garde music imaginable, as well as a wide range of hypnotic ethnic and popular music.

Theater and Opera

Crowds experience dynamic theatre and opera. 2010 performances included A Midsummer Night’s Dream (Audrey Herman Spotlighters), Proof (Red Branch Theatre Company), North Avenue Plays (North Avenue) and more.

Chamber / Classical Music The elegance of chamber / classical music is accessible to all during the festival. 2010 performances and activities included The Dahlia Flute Duo, Organ Concert (Victoria Shields, Michael Britt, etc.), Opera Petting Zoo & The Wolf Lamb and more.

Dance Nationally renowned dancers perform to enthusiastic

applause over the three day festival. 2010 performances included Graham II, Dimensions of Funk, Full Dance Circle Company, Ballet Theatre of Maryland and more.

Full Dance Company Photo credit: Matt Roth

Chick Webb Jazz Combo Competition

The competition honors Baltimore’s own Chick Webb (1905-1939) whose powerful technique and virtuoso performances as a jazz drummer made him the premiere drummer of the swing era. Bands from across the region may enter. Five bands will be selected to play and compete at Artscape. Each must play a song from Chick Webb’s repertoire during its set. Judged by a panel of music professionals, the winning band receives $1,000 and bragging rights.

FAMILY ACTIVITIES

Family Art Park The Family Art Park offers FREE interactive projects, workshops, dozens of take-away crafts, dynamic arts experiences and non-stop fun for kids! 2010 programming areas included Target Activity Tent, Target Make It at Artscape, Kids Art Workshops and Building with Target. Kids of all ages can express themselves freely with paints, markers, building blocks, crayons, stickers, etc.

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Arts Organizations A diverse mix of Maryland arts organizations, museums and cultural institutions are on hand to provide resources and information to festival-goers.

Street Theater It's a funfest for all ages! Crowds laugh out loud and enjoy the entertaining performances of comedians, jugglers, and magicians in three locations around the Artscape festival site.

FESTIVAL SERVICES

Jumbotron Commercial Slots Added in 2010! - A large screen television is positioned at the Main Stage to broadcast live performances and select sponsor commercial messages to the masses before, after and between concert performances.

Information Stations & Guest Services Added in 2010! - This air-conditioned tent, located in front of the Lyric, is the place to stop for merchandise, advance tickets to free indoor performances, accessibility information and more.

Artscape Volunteer Program Our Volunteers are the backbone of Artscape! Comprised of over three hundred people, these dynamic volunteers work behind the scenes to make Artscape an exceptional experience for all who attend!

Restrooms & Hand Sanitizing Stations

Hand sanitizing stations and portable restrooms are the most visited areas of the festival. When you gotta go, you gotta go! Sponsors will have a fantastic opportunity gain exposure every time nature calls!

Festival Maps Festival-goers can keep up with all the latest activities by viewing large festival map signs (approx. 4, 4’ x 8’) around the site.

Misting Tents For years it has been referred to as Artscape's best perk by aficionados! Thousands of festival-goers escape the humidity in tents positioned by the Main and Festival Stages, and Station North (3 tents). T-Shirt / Merchandise Official festival t-shirts and merchandise is available throughout the weekend at Info Stations around the site. 2010 merchandise included 100% organic cotton t-shirts, Artscape t-shirts and Baltimore Book Festival totes (from earlier yrs.), Baltimore Book Festival posters (marking 15th anniversary) and the event program.

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Box Office / Tickets Festival-goers can pick up tickets for performances (e.g. dance, theater, etc.) at the Guest Services tent all weekend long. All events are free!

Bike Parking Zone Artscape embraces going green and encourages festival-goers to come by bike. 2010 Bike Parking Zone location: Maryland Ave. at Mt. Royal Ave.

Recycling

In 2010, 10 recycling, composting and trash stations were placed around the site. Festival-goers “caught being green” received a souvenir button.

Interpreters / Accessibility Artscape is committed to serving all festival-goers by providing access to bathrooms, visual art exhibits (wheel chair accessible), printed materials (Braille and audio), and parking recommendations (@ The Fitzgerald Garage – located in the heart of the festival).

FESTIVAL FUNDRAISER

Affair of the Art

Festival-goers help keep Artscape free with Affair of the Art. This ticketed event atop the Meyerhoff Garage includes delicious appetizers, cocktails and live video from the Main Stage.

PROMOTIONAL EXHIBIT SPACE

Promotional Exhibit Space Space is available and may be used for display of

products/services and distribution of promotional items to the public. An on-site presence is an effective vehicle for targeting 350,000+ people. It also allows participation for those who do not meet the festival’s art and culture thematic focus. Price is based on space requirements, location and package components, and begins at $7,500 for a 10’ x 10’ space.

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IN-KIND SPONSORSHIPS

In-Kind Sponsorship Artscape welcomes organizations that may be able to pay a sponsorship fee through provision of goods and services that are budget-relieving. In-kind sponsorship opportunities are reviewed on a case-by-case basis. Barefoot Wine & Bubbly Baltimore School of Massage Lebanese Taverna

SPONSORSHIP BENEFITS Some benefits are only available at the Title & Presenting Sponsor levels or within a custom benefits package.

Rights / Logo & Marks

Category Exclusivity Event Association Official Designation Use of Festival Logo

Media

Television PSAs Jumbotron Commercial Slots

Print Ads

On-Site

Naming/Title or Presenting Rights Exhibit Space Brand Building Sampling, Promotion, Marketing, Surveying Employee Participation Mascot Participation On-Stage Promos / PA Announcements

Sales / Concessions Pubs & Collateral Materials

Festival Map Posters Invitations Schedules Press Releases Staff & Volunteer T-shirts

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Signage Program Area Banners Event Info Boards/Signs/Maps Event Schedule Boards Directional Signs

Web

Festival Website Website Sections Editorial Coverage Sponsor Recognition/Links Email Blasts

Hospitality

Corporate Hospitality Access Receptions

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FESTIVAL AD SCHEDULE (2010)

ARTSCAPE AD SCHEDULE

Publication Specs Run Date Impressions /

Reach Apprx. Value

The Afro 5.42" x 8" July 3-9 100,000

$6,060 (total value - includes

web ad)

5.42" x 8" July 10-16 100,000

The Baltimore Times 4.75" x 9.66" 7/2/2010 25,000 $1,362.00

4.75" x 9.66" 7/9/2010 25,000 $1,362.00

City Paper 4.8125" w x 6.37" h 5/19/2010 91,000 $500

City Paper 4.8125" w x 6.37" h 5/26/2010 91,000 $500

City Paper 4.8125" w x 9.65" h 6/2/2010 91,000 $990

City Paper 4.8125" w x 9.65" h 6/9/2010 91,000 $990

City Paper 4.8125" w x 9.65" h 6/16/2010 91,000 $990

City Paper 4.8125" w x 9.65" h 6/23/2010 91,000 $990

City Paper 10" w x 9.65" h 6/30/2010 91,000 $1,750

City Paper 10" w x 9.65" h 7/7/2010 91,000 $1,750

Gay Life Newspaper 9.75" x 6.375" 6/11/2010 40,000 $150

Gay Life Newspaper 9.75"x 13" 6/25/2010 40,000 $300

Gay Life Newspaper 9.75"x 13" 7/9/2010 40,000 $300

Heart & Soul 8 1/8" x 10 7/8" (trim)

June / July 2010 1,500,000 $21,000

Urbanite 8" x 10" (live) and 9.25" x

11.375"bleed June issue 149,538

Urbanite 8" x 10" (live) and 9.25" x

11.375"bleed July issue 149,538

$13,310 (includes web

ads)

Maryland Life 8.375" x 10.875" (trim size) and 7.375" x 9.875" live area July/ August 300,000 $5,000

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WBAL-TV 11 :30 second Artscape PSAs 2-3 weeks out 2,628,000 $46,455

(107 spots total)

WBAL-TV 11

:15 second Target Family Art Park PSAs

2-3 weeks out 1,008,000 $16,463

(38 spots total)

WEAA 88.9 FM :30 second Artscape PSA 2 wks. out 89,000 $6,500 total

:30 second Artscape PSA 1-2 wks. out 89,000

Total 7,011,076 $100,852.00

Web Ads (Banner, tile, etc.)

The Afro-American Newspapers

The Baltimore Times

City Paper

Gay Life

Heart & Soul

Maryland Life

Urbanite

WEAA 88.9 FM