___________________________ principles, practices, philosophies tourism twelfth edition charles r....
TRANSCRIPT
___________________________
Principles, Practices, Philosophies
TOURISM
TWELFTH EDITION
Charles R. GoeldnerJ. R. Brent Ritchie
© 2012 John Wiley and Sons, Inc.All Rights Reserved
© 2012 John Wiley and Sons, Inc.All Rights Reserved
CHAPTER
© 2012 John Wiley and Sons, Inc.All Rights Reserved
Organizations in the
Distribution Process
7
© 2012 John Wiley and Sons, Inc.All Rights Reserved
LEARNING OBJECTIVES
• Become familiar with tourism distribution systems organizations and their functions.
• Understand travel agents and their role in the distribution system.
• Consider the impact of the Internet on the distribution system.
• Examine the role of the tour wholesaler.• Recognize that travel suppliers can use a
combination of channels of distribution.
© 2012 John Wiley and Sons, Inc.All Rights Reserved
SuppliersTransportation Providers Accommodations Food Service Resorts
Recreation, Entertainment, etc.
SuppliersTransportation Providers Accommodations Food Service Resorts
Recreation, Entertainment, etc.
CustomersIndividuals Pleasure Groups Business Groups, Etc.
CustomersIndividuals Pleasure Groups Business Groups, Etc.
TourWholesaler
SpecialtyChanneler
Retail TravelAgent
SpecialtyChanneler
SpecialtyChanneler
SpecialtyChanneler
TourWholesaler
TourWholesaler
TourWholesaler
Retail TravelAgent
Retail TravelAgent
Retail TravelAgent
DirectChannel
viaInternet
TelephoneSuppliers
Office
Host RetailTravel Agent
Home-basedTravel Agent
TOURISM DISTRIBUTION CHANNELS
© 2012 John Wiley and Sons, Inc.All Rights Reserved
UNITED STATES TOUR OPERATORS ASSOCIATION FACT SHEET
© 2012 John Wiley and Sons, Inc.All Rights Reserved
TRADE FAIRS AND SHOWS
Special entities in promotion /distribution of travel are fairs, exchanges, shows, exhibitions, and markets. The entities bring buyers and sellers together at venues where billions of dollars of business is transacted.ITB BERLIN•The biggest of these entities is ITB Berlin, which takes place in March every year. ITB is, without doubt, the largest travel trade show in the world. •Visit ITB’s Web site at www.fair.itb-berlin.de.
WORLD TRAVEL MARKET•The World Travel Market (WTM) held annually in London each November is the world’s second largest travel trade show. •Visit its Web site at www.wtmlondon.com.
POW WOW•In the United States, the major trade show is USTA’s International Pow Wow.•See www.ustravel.org/events/international-pow-wow