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Page 1: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

Marketing

Page 2: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

Product Catalog

• The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor or dealer has including technical references

• Tabs separate the categories of information:

– Replacement Windows

– New Construction Windows

– Patio Doors

– Glass Information

– Technical Data

– Warranties

Page 3: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

• Distributors, dealers, contractors and homeowners like the ability to read and study any product they are considering purchasing.

• Each audience has a separate need and wants a wide variety of information to make an educated buying decision.

• Ellison literature provides a powerful brand story and sales presentation.

• Choose from:– 8-Page New Construction product brochure– 8 Page Series 8000 Double Hung Replacement

product brochure– 6-Page Series 3000 and 6000 Double Hung

Replacement product brochures– 4-Page Patio Door brochure– 2-Page Single Hung Replacement brochure– 12-Page All Inclusive Replacement product brochure– VIPro Select and Vantage Program Collateral– Feature Sheets, Glass Manufacturer Information and

more!

Literature

Page 4: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

Atrium – Your “Green” Partner

• At Atrium, our company philosophy is simple: to provide our customers with energy-efficient, maintenance-free products that help to lower their energy bills.

• But we don’t stop there. Many of our windows have extended life cycles, which helps to keep them hard at work saving energy in America’s homes.

• From our environmentally sensitive manufacturing processes to our recycled content, our goal is to produce high performance windows that meet or exceed current energy-efficiency standards.

• Educate customers about Atrium’s commitment for a positive environmental impact by choosing from a 2- or 4-page custom brochure.

Atrium – Your “Green” Partner

Page 5: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

• Price lists include information on options, benefits, and more.

• Available in pdf and excel format on your media site: http://viewmedia.atriumwindows.com (right click and save to your hard drive before manipulating)

Price Lists

http://viewmedia.atriumwindows.com

Page 6: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

• All ViewPoint products are backed by one of the most comprehensive warranty programs in the industry:

NEW CONSTRUCTION

– Limited Lifetime Warranty with 25 Year Insulated Glass Coverage

REPLACEMENT

– Transferable Limited Lifetime Warranty with LIFETIME GLASS BREAKAGE INCLUDED

Warranties

Page 7: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

Product Detail Catalog

• Provide architects or custom builders key technical information including:

– Cross Sectional Drawings– Daylight opening– Egress square footage– Engineering diagrams– Product diagrams– Grid configurations, charts

and more

• Presented in “sweets” fashion

Page 8: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

Performance Data

• Key documentation of each product’s individual test summaries

• Information includes daylight opening, egress square footage, Design Pressure (DP) ratings, thermal performance and more

• Supports our products and your sales efforts

Page 9: ® Marketing. ® Product Catalog The ViewPoint Windows and Doors Catalog – the most basic marketing tool that answers almost any question a distributor

®

• NFRC labels on all products to promote thermal efficiency

• Energy Star® seal ensured with ULTRA Low-E/argon option (printed on applicable products’ NFRC labels); homeowner’s responsibility to ensure glass and grid combination

• Independent credibility and validation

• www.energystar.gov

Energy Star®