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Page 2: +. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons

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Lincoln Center, NYSeptember 4th, 2013

Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons and honors celebrities, influencers and the

style elite who have led the way in the world of fashion.

Style Awards enjoys coverage from all major entertainment and style outlets and receives nearly 2 billion media impressions.

Page 3: +. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons

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EVEN T

PHOTOS

Page 4: +. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons

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The Style Awards is pleased to offer partners a program which gives the brand the opportunity integrate alongside other brands in the most exciting consumer facing event at Mercedes-Benz Fashion Week in New York.

• Access to the exclusive Pre-Cocktail Reception• Promotions across PMC digital platform (24MM+

UV/Month)• Social media integration across PMC social

platforms (2MM+ followers)• Online destination awards web sites• Comprehensive PR strategy for pre/post

coverage

Page 5: +. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons

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2013 PRESENTING PARTNERSHIP INCLUDES:

ON SITE• Category Exclusivity & Title Sponsorship• Premium logo placement on: - Red carpet step & repeat - Promotional materials - Invitations emailed to industry execs and VIP list• Custom brand-activation opportunities, such as - Lead up custom content or sweeps - On-site brand integration and/or product placement - Exclusive sponsor Cocktail Reception or After-Party (at Brand’s expense)• Engage and interact directly with talent• Possible on-air extensions • PR Team to support partner initiatives• Inclusion in all social media promotions• Product inclusion in VIP gift bags (when available)• Press coverage report and access to wire image

photography

Page 6: +. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons

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2013 PRESENTING PARTNERSHIP INCLUDES:

ONLINE• Custom integrated digital campaign with

HollywoodLife.com leading up to and during event (12MM+UV/month)

• Custom online program• Press coverage report and access to wire image

photography• Opportunity to create social media campaign + live

blog Tweet• Access to general broll/ video content/ photos to

use on brand channels• Online event coverage, social media campaign

with HollywoodLife (2MM+followers), & promotions

*Note: Charity to be determined. Elements subject to editorial approval, cancellation and change.

Page 7: +. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons

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CUSTOMIZED ACTIVATION FOR DRY BAR: BEAUTY 360°

HollywoodLife will create a custom program for P&G focusing on 360 degrees of total beauty:• HollywoodLife to create a 360 degree beauty-cam that will be elevated

above attendee’s heads on the red carpet• This beauty cam will revolve around each starlet, capturing every angle

of her beauty regimen, i.e. hair, skin, color/cosmetics• HollywoodLife editors on the red carpet will ask each celebrity

attendee what their favorite hair, skin, or cosmetic rip is when they get red-carpet ready for a glam event night

• Post-event HollywoodLife editorial will create a custom branded video gallery featuring our top 10 hair, skin and cosmetic tips of the night and product recommendations for each look

• 100% SOV for Dry Bar within editorial section