“MEET US” CAMPAIGN

CAMPAIGN OVERVIEWLaunched Ad Campaign Oct. 21, 2013

3 national outlets:Bizo.com, IDGTechNetwork.com and SpecificMedia.com

26 regional media outlets across 15 cities:Los Angeles, Dallas, Houston, Washington D.C., Pittsburg, Denver, San Antonio, New Orleans, Evansville, Oklahoma City, Tulsa, Fresno, Albany, Austin and Midland

4 trade media outlets:American Oil & Gas Reporter, Rigzone, World Oil and E&P Magazine

IDGT NETWORK

SPECIFIC MEDIA

LOSANGELES.CBSLOCAL.COM

DENVERPOST.COM

RIGZONE.COM

WORLDOIL.COM

CAMPAIGN RESULTS Campaign still in market through early December.

Achieving goals of expanding awareness and driving new traffic to AAPL website.

From Oct. 21-Nov. 24, results include: 28.3 million impressions 81,830 click-throughs from media outlet to

AmericasLandman.com 4,695 total views of 7 videos on YouTube 33 new Twitter Fans 76 new Facebook “Likes”

PUBLIC AWARENESS CAMPAIGNS

EAGLE FORD PUBLIC AWARENESS CAMPAIGN Duration: August 1–

October 31, 2013

Location: High-production areas throughout 17 counties in the Eagle Ford Shale region.

EAGLE FORD CAMPAIGN RESULTS

Forty-two full-page, full-color ads in 21 local print newspapers with a combined circulation of 112,296 residents – Nearly double the number of print ads in the Marcellus Public Awareness Campaign.

Eighteen billboard ads along major thoroughfares in the shale play with almost 9.1 million total impressions – 4.9 million more impressions than those of the Marcellus campaign.

EAGLE FORD CAMPAIGN RESULTS

Eight earned media placements totaling 52,164 impressions and $5,515.86 in estimated advertising value; and

Significant increase in the quality of website traffic to AmericasLandman.com, including: 1,068% increase in number of pages

viewed; 4% decrease in bounce rate; and 10% increase in returning visitors.

Total Impressions: 9,263,121 Eagle Ford Residents

UP NEXT

Niobrara Public Awareness Campaign

Location: 10 target counties throughout Colorado and Wyoming

Method: Two full-page, full color ads in 15 local print newspapers and 11 three-month billboard ads.

Duration: November 1, 2013 – January 31, 2014

Timing: Will coordinate with NAPE Rockies, December 11-13, 2013 in Denver, Colorado.

AWARDS

2013 TIPRO TEXAS TOP PRODUCERS

Best Landman Winners: Mona Ables Jim Devlin Tim Custer

Best Landman Finalists: Randy Browne Joseph DeWoody Pamela Feist Todd Liebl Fred Schantz Brooks Yates

2013 “WHO’S WHO IN ENERGY” AWARDS

“Who’s Who in Energy” Winners: Roger Soape Jeanine Haller-

Piskurich David Cape Leon Hirsch

Finalists: Carl Campbell Randy Nichols

AWARDS OVERVIEW YEAR-TO-DATE

AAPL and its leaders won multiple energy and communications industry awards in 2013, including:

2012 Annual Report Calendar: 2013 Awards for Publication Excellence (APEX) Award of Excellence 2013 International Association of Business Communicators (IABC)

Dallas Quill Award of Excellence 2013 IABC Southern Region Silver Quill Award of Merit

2012 “Insist on a Professional” Public Awareness Campaign: 2013 IABC Bronze Quill Award of Excellence 2013 IABC Dallas Quill Award of Excellence 2013 IABC Southern Region Silver Quill Award of Excellence

AWARDS OVERVIEW YEAR-TO-DATE

AAPL Member Mark Logo Design: 2013 IABC Bronze Quill Award of

Excellence 2013 IABC Dallas Quill Award of Merit

AAPL Member Mark Brand Launch: 2013 IABC Bronze Quill Award of

Merit 2013 IABC Dallas Quill Award of

Excellence (Perfect Score) 2013 IABC Southern Region Silver

Quill Award of Merit

MEDIA RELATIONS

COVERAGE OVERVIEW YEAR-TO-DATE

Total Results: 26 media results in 20 outlets in across the U.S.*

Total Impressions: 3,700,199*

Estimated Ad Equivalency: $43,974.03*

* Note: Impressions and ad equivalency do not include the recent “Who’s Who in Energy” or Associations Now media coverage, which were published at time of board report creation.

“WHO’S WHO IN ENERGY”

Published on November 22, 2013 in the: Austin Business Journal Columbus Business First Dallas Business Journal Denver Business Journal Houston Business Journal Pittsburgh Business Journal San Antonio Business

Journal St. Louis Business Journal

Impressions: 102,011 and counting

CONTRIBUTED NEGOTIATOR ARTICLE Submitted article by

Don Key, published in November issue of the Canadian Association of Petroleum Landmen.

Explores the state of the shale plays in lower 48 states.

AAPL invited to submit second article for January 2014 issue.

ASSOCIATIONS NOW FEATURE ON “MEET US” Secured feature article

on the success of the “Meet Us” campaign

Published November 27, 2013 on the website for Associations Now, the magazine for the American Society of Association Executives (ASAE)

Impressions: 22,910 and counting

2013 IN CONCLUSION

BROADER EXPOSURE, BROADER PRESENCE

Tactical execution in all of these areas has yielded AAPL: Increased brand awareness among consumers

across the country – particularly in established and emerging shale plays.

Significant increases in traffic to AmericasLandman.com and AAPL’s social media channels.

Greater visibility of AAPL leadership and members through ad campaigns, contributed articles, media outreach and awards.

Improved visibility among peers for excellence in marketing and communications.