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Kate Spade

Kendra Wack

+KATE SPADE

Kate Noel Brosnahan was born to

Earl and June Brosnahan. She was

born on December 24th, 1962 in

Kansas City Missouri. Kate spent

her years growing up in Kansas

City, in Jackson County Missouri.

She currently lives in New York,

with her husband Andy Spade,

and their only daughter Frances

Beatrix Spade. Kate and Andy

welcomed their child to the world

in 2005.

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+KATE, GROWING UP

Kate Attended an all-girl Catholic School in Kansas

City, named St. Teresa’s Academy. After graduating

high school Kate spend time at Notre Dame do

Sion; an all girl Catholic Prep School. After her

years at time Notre Dame she transferred her

studies to Arizona State University. While in Arizona

her years were spent studying Journalism and

working at a Motorcycle Bar. Kate was part of the

Kappa Kappa Gamma Sorority.

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THE FIRST STEPS

In 1993 she pitted herself in the cornerstone of her career she

began designing handbags. With just six basic silhouettes Kate

altered her handbags with sleek shapes, and colorful palettes. This

was the stepping-stone to launching her career as owner of Kate Spade New York. The fashion industry quickly became attracted to Kate’s designs because of the

fresh, modern feel that they encompassed. The first shop that Kate ever opened was in New York

City, this shop opened in 1996. After these first break through the

company expanded swiftly as it became recognizable all over the

world.

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+In 2007 Kate Spade gave the company

Fifth and Pacific companies the leadership roles for design. Fifth and

Pacific companies also are the leaders of popular companies including Jack

Spade, Juicy Couture, and Lucky Brand. Along with this change, Deborah Lloyd

took over as president and chief creative officer. Craig Leavitt, became

the CEO, she launched the jewelry, bedding, stationary, and legwear lines. The Kate Spade Company has quickly become popular, and has expanded throughout the globe. The Spade

Company has expanded as well with menswear calling the company Jack Spade. Throughout the companies

designs they attempt to add playful, crisp colors and prints while still staying sophisticated. Their exuberant designs

are focused on handbags, clothing, jewelry, shoes, stationary, eyewear,

baby, fragrance, tabletop, bedding, and gifts

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JACK SPADE

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STORES & STOCKS

The Kate Spade Company has stores across the world, including

over 80 stores in the United States, as well as more than 100

shops worldwide. Kate Spade designs are sold in over 400

shops worldwide. The company has recently opened up for customer

ownership, as they attempt to advertise purchasing stocks in their company. Investments in

the company can be made with as little $10, or can be purchased using a monthly payment plan.

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LIPSTICK LINE

Kate Spades most recent debut to the market is a recently

introduced line of lipsticks. Spades new lipstick collection

contains many different shades of pinks that are less harsh

than many colors that are popular on the market today.

These lipsticks are only available in boutique make-up

stands as well as at Nordstrom. The gold tube accentuates

the lipstick in a way that all Spade designs encompass. With

many different shade there is definitely one to suit your

mood and occasion.

+SWIMWEAR

The company is currently looking to expand, by focusing only on their own

brand. In 2014 their business plan includes opening over 30 new stores in the united states and 60 more stores internationally; under the company of

Kate Spade New York. The company will launch their new swimwear line in 2014, alongside Swimwear Anywhere, which is

a partner company with Micheal Kors, and DKNY. After swimwear the company

plans on pushing table linens to increase their home furnishings. Home furnishings will also expand with bed

sheets, and linens in 2015

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EX

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SIO

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With increased expansion, the pricing is also expected to increase. The company plans to still off lower to mid priced purses. Although they are planning on expanding their prices to meet higher end customers, bags in the future will be topping

at $1300. The general pricing of the brand will stay between $200-$500 to satisfy their average

customer. Recently Fifth Pacific announced that they would be changing their companies name to Kate Spade and Company, because they have sold

out Juicy Couture and Lucky Brand. The CEO of previous Kate Spade New York, Craig Leavitt will be taking over the CEO position from Fifth & Pacific.

+SPRING LINE

Kate’s spring 2014 line is inspired by travel. Her new line called

“places to go and people to see” is inspired by Deborah Lloyds favorite places, these places

include Paris, Capri, and Monaco. This line tries to encompass sunny

beaches, sidewalk walkers and cafes, and the glitz, and glamour of the big city. The colors of this contrast with bright whites, and pure blacks, yellow, blue, pinks

and greens. With these colors and bold patterns Kate captures these

cities impeccably.

+http://www.katespade.com/new-arrivals-view-all/ks-new-arrivals-view-all,en_US,sc.html

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http://www.youtube.com/user/katespadenewyork

http://www.youtube.com/user/katespadenewyork

http://www.youtube.com/watch?v=Xx5RI4Cl88s