© imperial college business school workshop 4 - guidelines innovation, entrepreneurship &...

© Imperial College Business School

Workshop 4 - GuidelinesInnovation, Entrepreneurship & Design Toolbox


A) FORMAT


IE&D Workshops: a safe environment

• The workshops are a safe place where mistakes are considered opportunities to learn.

• Workshops 1 to 3 are meant to show your evolution, research, thinking.

• But Workshop 4 is an assessment! • It should aim to resemble a real investor pitch (if a startup) or a

presentation to an investment board (if a consulting project or negative business case)

• If you are invited to the business plan competition you will refine this pitch again


Presentation development

• If you have a template, use it as a guide, nothing more

• Aim to be authentic – what’s exciting to you about this business?

• Even if you have negative case (no go), show why you wanted to explore the possibility in the first place!

Recommendations:• Use pictures or visual aids (including props) where possible, to

give the message PUNCH.• Use your own graphics/branding – show that you have an

identity.• Don’t overcrowd with text – you should have a good speech by

now and the slides are background!

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Time management and presenting skills

• You have 20 minutes to present and 20 to answer questions; figure out the best format to do this.

• Your best guide is to practice in advance and see what works!

• Don’t overrun the time allocated

• Have one main presenter (at most two)

• Other team members can take questions



B) CONTENT


Specific Purpose of workshop 4

All the research and exploration you’ve done should come to fruition in describing this business and your vision.Put your back into it and have fun! Now you are the expert!

1. Present your FINAL business case to the coach and assessor

2. Present it like a pitch

3. The background research should now be implied in your case, not presented separately.• No longer ‘What did you do and what does it mean?’

4.This presentation should be about ‘What WILL you do, and why and how should it be done?’



What to talk about

The following slides indicate main themes typically covered in a pitch, not a one-size-fits-all deck

We’ve kept instructions simple so you can be creative

Content will vary for specific cases and industries – be authentic, do what works for your vision

Some links for more specific ideas on presentation content and style:

Joshua Reeves, CEO ZenPayroll

One Match Ventures

Irene Bejenke Walsh, founder MessageLab

http://www.businessinsider.com/seed-round-pitch-deck-tempate-2013-8#before-you-create-your-startups-pitch-deck-heres-a-general-formatting-tip-1

http://www.slideshare.net/Sky7777/the-best-startup-pitch-deck-how-to-present-to-angels-v-cs

http://www.youtube.com/watch?v=uZdVuQIpqvM

IE&D Workshop 4 – Team no. (e.g. W1, E12, F6)

Your Project Title

Your Logo and graphics

Your visual aids or tagline

Title Slide


Start with an Elevator Pitch

IN BRIEF (60 seconds maximum):

What type of business is this (b2b, b2c, technology development, social...)

What are you offering, for whom

Why is it compelling

How you make money (or achieve social impact if applicable)

What you have achieved so far

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Market opportunity

What market is it

What’s your target segment and why

What’s the problem/need you will address

What’s the size and value (£$€) of this market, and of your specific segment

If a social enterprise, quantify the impact you intend to make as well as describing it


Your solution

What’s your solution to the problem (product, service, technology as applicable)

Why does it fit your market

What’s the competitive advantage/benefits over other solutions (qualify/quantify)

If it can be protected from imitation, state how

Why is now the right time


Business model

How is your Business Model competitive

Is it novel compared to other companies

How does it protect/lock in value

If a social enterprise, how does it create engagement



Route to Market


Where does your venture sit in the industry structure (value chain/network)

How will your product/service ultimately reach the end customer/user

Why is this the best route to market

Who do you expect to partner with, if applicable

Have you made contact with partners and what’s the status

What will you do (are you doing), concretely, to build your customer base


Team

Who’s on the team

Main areas of responsibility for members

Emphasise experience that relates to the business – legitimacy, authority

If the team is incomplete, what roles and experience are you going to recruit soon

Tip:Don’t use pretentious C-titles for a pre-seed startup, but do

indicate who leads the team.


Roadmap and Milestones

First and next steps to get the venture going

Expected timing and targets


Financials

What money can you make over next 3 yrs

What will you need to spend• e.g. sales forecast, development plans, milestones, etc.

How much capital will you need

How do you expect to source the capital

Exit prospects – suggest real buyers

Tips:• Consider if tables are easier to read than graphs with tiny print!• Price, gross margin, breakeven points, profit and cash, GROWTH! • Don’t specify a % stake for equity investment, it’s too early! This

should be ‘negotiable’.


Progress made

What’s been done so far, e.g. as applicableDesign work, R&D

Grants, Awards

Built a prototype

Field trials with users

Contacts with potential partners... Engagement?

Contacts with key customers... Orders?

Early sales (even selling a prototype is a thumbs-up!)

Conversations with investors

Anything you’ve already done, say so!


Conclusion: Key Takeaways

Brief salient points for your audience to remember

Could be:Your value proposition – why this is brilliant

Progress made

What you are asking for today and why they should invest or support you

Offer to answer questions



Appendix: supplementary slides


Any extra data that might help you in a Q&A session• Figures• Pictures• Quotes• Whatever you need

This is optional! But it may help you to not overcrowd the main presentation.

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