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www.healthline.com© 2007 Healthline Networks, Inc. All rights reserved.
Healthline is a consumer health portal with a
powerful, proprietary search technology that gives
consumers access to the highest quality healthcare
content on the web.
Healthline features medically-guided search and navigation
tools created by doctors, hundreds of condition-specific health
channels, high quality articles and unique features like Symptom Search.
With an unmatched array of content and features, Healthline engages today’s health information seeker at every touch
point – from prevention and wellness to symptoms, treatments, risk factors, or procedures.
Healthline NetworksThe best way to reach health information seekers
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.2
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.�
Healthline Networks
Healthline gives consumers access to the Health Web,™
more than 200,000 consumer health websites, plus a huge
library of physician-reviewed articles licensed from leading
medical reference publishers such as A.D.A.M., Cerner
Multum, Human Kinetics, Healthology, Reed Elsevier, Staywell
Krames and more.
Healthline provides information on everything from symptoms
and causes to risk factors, drug treatments, physicians’
specialties, and even medical definitions.
This wealth of content makes Healthline an essential resource
for health-conscious consumers and health-oriented brands
that want to be associated with a premier information
source.
Featuring the Best Content on the Web
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.�
Healthline Networks
Healthline’s unique technologies enable advertisers to deliver
the right message to the right audience, at the right time.
Unique Search Technology – Healthline’s proprietary
“semantic taxonomy” enables consumers to search in either
plain English or precise medical terminology. Either way, users
quickly find the information they need, and your brands.
Medically-Guided Navigation – Healthline’s medically-
guided navigation – developed through input from nearly
1000 doctors – supports the consumer with “next steps” to
their search such as related search options, treatments and
drug choices, and HealthMaps,® a unique visual navigation
tool that lets consumers better understand the many facets
of their health search.
Precision targeting for healthcare brands
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.�
Healthline NetworksBuild a relationship with your consumer
An online health search should be multi-
dimensional and dynamic. As a result,
Healthline offers consumers a rich mix
of search capabilities, condition-specific
channels, doctor-reviewed articles and
general health news to address the needs
of every health information category – from
prevention to palliative. This end-to-end
experience facilitates a unique opportunity
to build a supportive, trusted relationship with
consumers.
HealthCondition
RiskFactors
Diagnostic Procedures
PhysicianSpecialties
Symptoms
Drug Choices
SupportGroups
Treatments
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.�
Healthline NetworksAudience Growth and Demographics
• 63% adults 2�-��
• 60% adults ��-��
• 67% female / ��% male
• 60% households with children
• 65% households with �+ members
• 41% household income of $�0K – $100K
0
�00
1000
1�00
2000
2�00
�000
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Sep. ‘0� Jan. ‘07 Aug. ‘07
Top 10 Health Information Site
September 200� - August 2007Montly Unique Visitors
(in thousands)
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.7
Healthline NetworksMedia Options
Search Results Pages • Premiere Text Listings • 728 x 90 Leaderboard
Health Channels • 728 x 90 Leaderboard Banner Ads • 1�0x�00 Wide Skyscrapers
Doctor-Reviewed Articles • 728 x 90 Leaderboard Banner Ads • �00 x 2�0 Medium Rectangles
Symptom Search Results • 728 x 90 Leaderboard •1�0 x �00 Wide Skyscrapers
Custom Health Channel (Advertorial) • 728 x 90 Leaderboard Banner Ads • 1�0x�00 Wide Skyscrapers
Healthline offers a variety of options for display advertising, including rich media, content integration and custom editorial packages.
Article Leaderboard and Medium Rectangle
Channel Leaderboard and Wide Skyscraper
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.8
Healthline NetworksCustom Media Solutions
Healthline offers advertisers a number of special buys and custom sponsorship packages that ensure exposure, lend credibility to your message and help foster a closer consumer relationship with your brand.
Content
Integration:
Advertorial micro
sites or channels
covering specific
conditions that
integrate your
content into
Healthline.
Behavioral
Takeover:
Rich media take-
over of content
pages based on user
behavior (e.g. 2 visits
to condition article
plus 1 to treatment).
Seasonal
Focus:
Special content, tool
and resource areas
for specific seasonal
conditions.
Email:
Newsletters where
consumers opt in to
receive a periodic
(e.g. monthly or
quarterly) news
bulletin wrapping up
recent developments
in a specific area of
interest.
Widgets:
Downloadable
desktop applications
that create an
opportunity to
provide consumers
with information
value (e.g local
pollen counts).
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.9
Healthline Networks
Text Link Advertising
Specifications
Title character count: 2� w/ spaces
Body character count: 7� w/ spaces
Acceptable Advertising
File Formats
• JPEG / GIF files; unlimited loop animation
• Flash
• Unicast
• Pointroll
• Eyeblaster
• DHTML
• Javascript
Send files to:
Fernando Roman
Advertising Operations
�1�-281-�1�7
Advertising Sizes Accepted – Standard IAB Ads, Rich Media Welcomed
Ad Type Dimensions Max. Max Max File Size Loops Timing
Leaderboard 728 x 90 �0k Unlimited 1� sec.
Wide Skyscraper 1�0 x �00 �0k Unlimited 1� sec.
Medium Rectangle �00 x 2�0 �0k Unlimited 1� sec.
Media Specifications
© 2007 Healthline Networks, Inc. All rights reserved. | www.healthline.comp.10
Healthline Networks
Jorge EckardtDirector, Sales20�.2�8.�89�[email protected] Helen SteritiDirector, Sales917.���[email protected] Josh KramonGroup Director, Sales201.��1.�1�[email protected] Ivette Campo-FuocoDirector, Sales97�.�7�.����[email protected]
Healthline Networks, Inc.��0 �rd StreetSan Francisco, CA 9�107www.healthline.com