mobile health data for customer engagement, beyond the pill strategies and further insights

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IM Associates September 2015 Powering the mobile health data

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Page 1: Mobile health data for customer engagement, beyond the pill strategies and further insights

IM AssociatesSeptember 2015

Powering the mobile health data

Page 2: Mobile health data for customer engagement, beyond the pill strategies and further insights

2

Today, hundreds of health-related apps, devices and wearables are being used by individuals or organizations.

Adidas MiCoach Heart Rate Monitor

Calorie Counter by Fat Secret

Fifty50 Glucose Meter 2.0**

Fitbit Charge

Garmin Forerunner 205

iHealth Wireless Blood Pressure Monitor

Withings Smart Body Analyzer

MapMyWalk

Insights are flowing from

these devices.

Health Apps

Wearables

Medical devices What is the potential value for

your organization

?

Page 3: Mobile health data for customer engagement, beyond the pill strategies and further insights

3

Getting high-value insights Engaging your customers

Creating beyond-the-pill value for patient

Mobile health data can bring high value in many area’s.

Engaging pharmacists

- Reinforce their role in treatment adherence

- Improve patient loyalty

Engaging prescribers & hospitals

- Create awareness through monitoring

- Support patient journey- Provide statistics

Supporting management of chronic diseases

- Diabetes, hypertension, BPCO,…

Scanning market potential

- Extrapolate patient statistics- Support forecasts

Analyzing patients dynamics

- Initiation- Switches & substitution- Treatment adherence

Managing studies

- Monitoring disease evolution- Collect treatment data

Engaging payers

- Support health-economic files- Build up cases through

observational study

Increasing treatment adherence

- For complex treatment schedules

Powering the mobile health data

Creating awareness

- Encourage better lifestyle- Monitor evolution

Page 4: Mobile health data for customer engagement, beyond the pill strategies and further insights

4

What can we do for you ?

© 2015 IM Associates

1.Proof of concept

2.Implementation

3.Insight generation

Sourcing

- Preselection solutions & vendors- Budget tendering

Supervision & monitoring of implementation(3rd party vendor)

Insight generation- Patient flow study

- Impact study

Proof of concept

- Solution; Value Proposition; Objective; Roll-out plan.

Tactical plan- Set-up tactical plan to make the

most of investment

Page 5: Mobile health data for customer engagement, beyond the pill strategies and further insights

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The right partners

IM Associates has the unique blend of expertise to help you design the right projects and create business value.

© 2015 IM Associates

Professional associations

Specialized statistician team

Why IM Associates ?

Page 6: Mobile health data for customer engagement, beyond the pill strategies and further insights

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The right expertise

IM Associates has the unique blend of expertise to help you design the right projects and create business value.

© 2015 IM Associates

Patient flow modelling

OTC & the pharmacist’s environment

Specialty care & hospital environment

Sociodemographic data

Focus on implementation

Mobile reporting solution

Geo-marketing tool

Healthcare business analytics

Why IM Associates ?

Page 7: Mobile health data for customer engagement, beyond the pill strategies and further insights

The IM Associates team

© 2015 IM Associates7

Jurgen De Baerdemaeker

Managing director

Mob. : +32 477 70 94 41

E-mail: [email protected]

Bart Bierinckx Managing director

Mob.: +32 473 89 52 43

E-mail: [email protected]