! final pitch short version for investors

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Page 1: ! Final pitch   short version for investors
Page 2: ! Final pitch   short version for investors

#1 Mobile social

lottery making

real moneyPAYOUTS

Page 3: ! Final pitch   short version for investors

BA in Law from UNIP in Brazil, international citizen with lots of knowledge in import and export

Computer Engineering at Polytechnic School of University of São Paulo, Dropout Hacker.

Yuri, CEO

Roberto, CTO

Page 4: ! Final pitch   short version for investors

70%

buy tickets only hours before the draw and most of them end up with no ticket because they waste time in line

THE STATUS QUOHow people buy

Drive to buy tickets

70% care about the jackpots size100%

Page 5: ! Final pitch   short version for investors

70%

buy tickets only hours before the draw and most of them end up with no ticket because they waste time in line

THE STATUS QUO

care about the jackpots size100%

Page 6: ! Final pitch   short version for investors
Page 7: ! Final pitch   short version for investors
Page 8: ! Final pitch   short version for investors
Page 9: ! Final pitch   short version for investors

MARKET SIZE

$40B X 75%online gambling

market 2012estimate growth

over 5 years

X 15%estimated penetration

over 5 years

= 10.5B$potential online gambling

market in 2017

Page 10: ! Final pitch   short version for investors

MARKET SIZE

$40B X 75%online gambling

market 2012estimate growth

over 5 years

X 15%estimated penetration

over 5 years

= 10.5B$potential online gambling

market in 2017

Facebook has already gone into the gambling business. They already allow users to play bingo and slot machines for real money.

WE ARE THE FIRST LOTTERY APPLICATION TO MAKE REAL MONEY PAYOUTS ON FACEBOOK...

Page 11: ! Final pitch   short version for investors

MARKET SIZE

10.5B$online gambling market

in 2017

X 30%we keep 30%

from every transaction

3.1B$in 2017

Page 12: ! Final pitch   short version for investors

UK MARKET

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 13: ! Final pitch   short version for investors

UK MARKET

59%participated in the National Lottery once a week or more often

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 14: ! Final pitch   short version for investors

UK MARKET

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 15: ! Final pitch   short version for investors

UK MARKET

Other lotteries ticket sales skyrocket

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 16: ! Final pitch   short version for investors

UK MARKET

Other lotteries ticket sales skyrocket

8%1999

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 17: ! Final pitch   short version for investors

UK MARKET

Other lotteries ticket sales skyrocket

8%1999

25%2010

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 18: ! Final pitch   short version for investors

UK MARKET

8%1999

25%2010

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 19: ! Final pitch   short version for investors

UK MARKET

25%2010

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 20: ! Final pitch   short version for investors

UK MARKET

Source: British Gambling Prevalence Survey 2010 | Executive summary

Page 21: ! Final pitch   short version for investors

AVERAGE-MARKET-SIZE

APP USERSDoubleDown Casino 4,900,000Bingo Blitz 2,300,000SlotoMania 6,300,000Games by GSN 4,300,000Zynga Bingo 5,500,000Best Casino 1,700,000Bingo Cash 2,100,000Caesears Casino 1,700,000Lucky Slots 3,100,000Jackpotjoy Slot M. 1,400,000

T O P 1 0 C A S I N O APPS ON FACEBOOK THE TOP 10 CASINO

A P P S H A S A N A V E R A G E U S E R AMOUNT OF 3.300.00

WE ARE THE FIRST APP PLANNING TO MAKE PAYOUTS AND ONLY NEED 10% OF T H E A V E R A G E AMOUNT

Page 22: ! Final pitch   short version for investors

COMPETITIVE-ADVANTAGESRegular

LotteriesNational Lottery

Lotto Stars

Online ticketing

Basic media integration

Social Targeting

Online Lottery Pool

Facebook Ready!

Regular Lotteries

National Lottery

Lotto Stars

Online ticketing

Basic media integration

Social Targeting

Online Lottery Pool

Facebook Ready!

Page 23: ! Final pitch   short version for investors

REVENUE PROJECTIONS

0

7.5

15

22.5

30

2013 2014 2015 2016 2017Revenue $1.0M $3.5M $7.0M $10.6M $17.1MExpenses $0.5M $2.4M $4.0M $5.8M $10.6MGross Margin $0.5M $1.4M $2.9M $4.7M $6.4MGross Margin (%) 52% 31% 41% 45% 38%Users / Month 5.3K 18K 35K 54K 87KMarket served UK/AU RU/GE ME/CA BR/IN US/CH