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© CustomerSure, All Rights Reserved

Customer Feedback Form Templates

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About the Author

Guy is the founder and managing director of

CustomerSure, software that lets companies gather,

manage and respond to customer feedback to

improve customer satisfaction.

Before founding CustomerSure, Guy was Head of

Services at Sage where he used his experience to

transform 10% attrition into 20% growth.

Alongside 14 years at Sage his CV includes British

Airways and Logica.

Guy’s roles at Sage included R&D Director for the

UK business and Head of Customer Services.

During the period when Sage grew rapidly and

entered the FTSE 100 the specific needs were to

manage the growth and frequent acquisitions, to

introduce customer-led development, to raise the

bar on quality and reliability, to deliver on time and,

most importantly, to recruit and support the team

of people whose skill and hard work achieved those

goals.

Guy then took on commercial responsibility for

services revenue and service delivery for mid-market

customers.








I tried everything the book told me to. For years I heeded the advice of

countless business experts in my attempts to improve customer satisfaction,

loyalty and revenue.

Nothing worked nearly so well as customer feedback, done right. And it makes

sense. Because instead of trying to guess what’s going on with customers you

get to know.

I want you to forget everything you’ve experienced with customer feedback

so far.

I’m willing to bet you’ve found customer feedback forms are too long, ask

irrelevant questions and are completely ignored once you’ve completed them.

This set of templates are working examples my company and our customers

use to achieve:

• incredible response rates

• actionable advice to improve your business

• opportunities to fix problems and build customer loyalty

They all follow 10 Ingredients for brilliant results, and The 3 Golden Rules of

Requesting Customer Feedback.

Guy

Introduction





http://www.customersure.com/blog/customer-feedback-forms/

http://www.customersure.com/blog/the-3-golden-rules-of-requesting-customer-feedback/

http://www.customersure.com/blog/the-3-golden-rules-of-requesting-customer-feedback/



Ecommerce Feedback Form

We’d like to check that you’re completely happy with the service you’ve received from us.

0 = Low 10 = High

How easy was it to buy from us?

0 1 2 3 4 5 6 7 8 9 10

How would you describe your experience with us overall (for our review page)?

Is there anything else you’d like to tell us?

How easy are we to deal with? How well did we keep you informed?

0 1 2 3 4 5 6 7 8 9 10

How happy are you with your purchase(s)?

0 1 2 3 4 5 6 7 8 9 10







Ecommerce Periodic Survey


0 = Low 10 = High

How satisfied are you with the quality of the products we supply?

0 1 2 3 4 5 6 7 8 9 10

Is there anything we could improve on?

How easy are we to deal with?

0 1 2 3 4 5 6 7 8 9 10

How would you rate the speed with which we fulfil your orders?

0 1 2 3 4 5 6 7 8 9 10

How well do we communicate with you?

0 1 2 3 4 5 6 7 8 9 10

How likely is it that you would recommend us to a friend or colleague?

0 1 2 3 4 5 6 7 8 9 10







Post-Support Feedback Form

We want to make sure we’ve delivered service to the standard you expect. Thanks for taking the time to help us by giving feedback.

0 = Low 10 = High

How satisfied were you with the support you received?

0 1 2 3 4 5 6 7 8 9 10

How would you describe our performance overall (for our customer review page)?

Is there anything else you’d like to tell us?

How would you rate our speed of response?

0 1 2 3 4 5 6 7 8 9 10

How friendly and helpful were we?

0 1 2 3 4 5 6 7 8 9 10







Customer Service Feedback Form


0 = Low 10 = High

How easy were we to contact?

0 1 2 3 4 5 6 7 8 9 10


How good were we at understanding your problem?

0 1 2 3 4 5 6 7 8 9 10

How would you rate the speed of resolution?

0 1 2 3 4 5 6 7 8 9 10

How well did we keep you informed?

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with the outcome?

0 1 2 3 4 5 6 7 8 9 10







General Periodic Survey


0 = Low 10 = High

How effective are we at meeting your needs?

0 1 2 3 4 5 6 7 8 9 10



0 1 2 3 4 5 6 7 8 9 10

How would you rate our speed?

0 1 2 3 4 5 6 7 8 9 10

How well do we communicate?

0 1 2 3 4 5 6 7 8 9 10

How likely is it that you would recommend us to a friend or colleague?

0 1 2 3 4 5 6 7 8 9 10







Recreation & Leisure Feedback Form


0 = Low 10 = High

How would you rate the quality of our facilities?

0 1 2 3 4 5 6 7 8 9 10



0 1 2 3 4 5 6 7 8 9 10

How would you rate us on tidiness and maintenance?

0 1 2 3 4 5 6 7 8 9 10

How would you rate us on cleanliness?

0 1 2 3 4 5 6 7 8 9 10

Overall how would you rate your visit?

0 1 2 3 4 5 6 7 8 9 10







Accommodation Feedback Form


0 = Low 10 = High

How easy was it to make a booking?

0 1 2 3 4 5 6 7 8 9 10



0 1 2 3 4 5 6 7 8 9 10

How would you rate the quality & comfort of the accommodation?

0 1 2 3 4 5 6 7 8 9 10

How clean were our facilities and accommodation?

0 1 2 3 4 5 6 7 8 9 10

Overall how would you rate your stay?

0 1 2 3 4 5 6 7 8 9 10







Post-Invoice Feedback Form


0 = Low 10 = High

How satisfied are you with our service?

0 1 2 3 4 5 6 7 8 9 10

How would you describe our performance overall?



0 1 2 3 4 5 6 7 8 9 10

How would you rate our communication with you?

0 1 2 3 4 5 6 7 8 9 10







Software Feedback Form


0 = Low 10 = High

How satisfied are you with us overall?

0 1 2 3 4 5 6 7 8 9 10

What are the main benefits you get from using our software?

Are there any improvements we could make to our software or service, or any blog topics that would help you?

How would you rate the quality of our software?

0 1 2 3 4 5 6 7 8 9 10

How likely is it that you would recommend our company to a friend or colleague?0 1 2 3 4 5 6 7 8 9 10







Net Promoter® Feedback Form


0 = Low 10 = High

How likely is it that you would recommend our company to a friend or colleague?

0 1 2 3 4 5 6 7 8 9 10

How would you describe our performance overall?

What could we do to improve?





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