© crown copyright met office dissemination of warnings and forecasts – social networks 29 th...
TRANSCRIPT
© Crown copyright Met Office
Dissemination of warnings and forecasts – social networks29th November 2012
Sarah Davies, Met Office
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Communicating our forecasts and warnings - UK
• Met Office website
• Public Weather Service
• You Tube
• Flickr
• Blog
• Mobile Phone / Apps
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1/4 of all time spent online is now spent on social media sites.
Facebook and YouTube are the 2nd and 3rd most visited websites in the UK.
of UK internet users have their own social media profile.
44%
About social media in the UK
Facebook YouTube
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What we’re doing
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Twitterwww.twitter.com/metoffice
Twitter statistics - Met Office has over 88,000 followers.
What is Twitter?
Twitter is a micro-blogging platform where users share updates with their followers in under 140 characters.
What we’re doing on Twitter
24/7 customer service response. Severe weather alerts, news stories, press releases, events.
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Facebook www.facebook.com/metoffice
Facebook statistics
Met Office has 18,000 likes.
What is Facebook?
Facebook is a online social network where members can become a fan of a brand or organisation and receive its updates.
What we’re doing on Facebook
Fans can get updates on weather conditions and information on weather phenomena, ask questions, view severe weather warnings and share pictures.
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Met Office news blogwww.metofficenews.wordpress.com
What we’re doing on the blog
Response to news reports, explanatory ‘what is…’ posts, climate news.
What is a blog?
Blog is short for web log. Blogs contain frequently updated ‘posts’, and are often commentary or personal opinion. The most recent post is always at the top of the page.
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Flickr www.flickr.com/metoffice
Flickr statistics
The Met Office photos on Flickr have been viewed over 105,000 times.
What is Flickr?
Flickr is a photo sharing website which allows you to share your pictures with others and create slideshows.
What we’re doing on FlickrWe have groups for clouds, snow, general weather and severe weather pictures with hundreds of members contributing their photos.
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YouTube www.youtube.com/themetoffice
YouTube statistics
Met Office videos have been watched over 235,000 times.
Our videos have been embedded into national newspaper websites.
What is YouTube?
YouTube is a video sharing website. Users can watch, comment and share videos uploaded by others.
What are we doing on YouTube?
About the Met Office, explanatory videos e.g. What is climate?, extreme and unusual weather forecasts.
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Case study – Katia
What else can we use social media for?
• Education
• Blogs
• YouTube videos eg how to understand warnings
• http://www.youtube.com/watch?v=6s-_EVcjZjY&feature=plcp
• Collecting evidence to verify warnings
• Any other ideas?
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Discussion
• In your groups answer these questions
• What kinds of social media are used in your country?
• How could you use social media to issue warnings and forecasts?
• Feed back in 10 minutes
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