CREATIVE ECONOMY FOR SME DEVELOPMENT "

By Mr. Soros SakornvisavaPresidentSmall and Medium Enterprise Development Bank of Thailand

Definition of Creative Economy The thinking of Economic moving that upon Knowledge Base , Education , Creative and Intellectual Property which linked to the base of Cultural Wisdom , Technology and Innovation.

Thailand and Creative Economy Thailand government emphasized the important of CE ( Creative Economy) by restructuring the countrys manufacturing related to service sector , Industrial and Agriculture on the base of Thailand Culture and Wisdom

Create Niche Qualification for Thai Product and Service adding Value added and Economic value for Job employment through Increasing income and Upgrade Citizen life quality.

Classification System for Thailand Creative Industry Media- Film- Publishing- Broadcasting- Music

Functional Creation - Design- Fashion- Architecture- Advertising- Software Cultural Heritage- Crafts- Historical &Cultural Tourism- Thai Food- Thai Traditional

Arts- Visual Arts- Performing

The Important of CE in Thailand : GDP

2002 2003 2004 2005 2006 2007 2008 2002 2003 2004 2005 2006 2007 2008

Thailand CE Valuation approximate10-12 % of GDP . Function Creation , Cultural Heritage and Media re the most highest . Triple create a value 9.5 % of total GDP

Economic evaluation of Non- cultural CE : Software and Digital Content

Total Market Value 200920099Billion Baht Billion Baht 2006 2007 2008 2009 Total market Value of E Learning 2006 -2009

CE : Export Value

The Ability of Thailand Export Competition in CEs Product

Main Export of Thailand CEs Product

SME Bank and Entrepreneur Development Program

Vision

"A government financial institution for development that assist and support Thai SMEs" Mission

Support the government policies to assist and promote Thai SMEs .Provide financial services and others response to Thai SMEs needs. Promote and Develop Thai SMEs with competition potential in global stageDevelop IT technology system with Organization Management and Good Governance.

Credit & Service

Example

Expand, invest, improve, develop the products or establishment for the business.

OTOP entrepreneurs

SME BANK MLR Rate (As of 2011,the banks MLR =7.25%)

Comply with the notice of the bank.

50,000 baht but not exceeding 1,000,000 baht.

OTOP

The fund to Thai SMES entrepreneurs with the product innovation, redevelopment from previous researches, invention, patent, technology, adjustment to the tolls, machinery, equipment in order to use as current capital in the business.

Innovative Entrepreneurs

SME BANK MLR Rate (As of 2011,the banks MLR =7.25%)

Comply with the notice of the bank.

50,000 -20,000,000 baht / case

Credit for Innovation

SMEs Development Program

Creative Economy Developing System Product DevelopmentintoProduct Standard such as

OTOP Award FDA ( Food and Drug Standard ) TIS ( Thai Industrial Standard) - ISO ( International Organization for Standardization)Creative Product Lead to

SME Development Aim to Support and Develop Entrepreneurs both before and after lending credit Increase Potential and Capacity in competition to Thai SMEs

Innovation

Objective

-Develop Knowledge Innovation such as Product Evaluation adding , Marketing Channel, etc.

Target Group

SME BANK Client

Successful of Performance

-New Perspective and various possibilities of business

-Product and Service Development included Modern Marketing

Idea of Creative Economy in cooperate with Thailand Creative and Design Center ( TCDC ) SME BANK Thailand in Cooperate with TCDC increase customer capacity by creating the activity to stimulate Creative Economy Concept. With the Program of Seminar and Coaching to enhance the product in modern style that able to complete in global market.

The Result of Product Development in Creative Economy Program

Success Case

Ms. Nattaprapa SuphakprapacharoenName of Company : NattasilpType of Product :Home Decoration

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During in SME BANK Thailand Consultant New Product Design with the idea of Creative Economy

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Success Case

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E

R B

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EDuring in SME BANK Thailand ConsultantMs. Anchalee Chauykeaw Name of Company : Anchalee BenjarongType of Product :Benjarong

Success Case

A

F

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R B

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EMs.Kittiwan Burin

Name of Company : Osismoda Co.,Ltd.

Type of Product :Bag from Local Thai Fabric

During in SME BANK Thailand Consultant

THANK YOU

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