Communications @ NatCapWhat we’ve been up to &

Where we are going from here

NatCap has been growing

›

Lots of us, in different places, working on different things

Internal communications Communications

Plan Bubble Chat Email Listserves Webinars Staff Meetings COMPASS Training What’s working for

you? What’s not?

This was our main communications focus last year – so that we can be more effective communicators, share lessons learned, and learn from one another

COMPASS Training

Communications Plan

Everyone who is part of NatCap has a good understanding of who we are and what we are doing, and their role in it

Optimized internal communications will foster collaboration between groups, quickly disseminate knowledge, and allow people to be more effective at what they do best

Internal Goals NatCap, our

approaches (including tools), and stories are well known among our target audiences

External Goal

We’re doing great work

People (levers for change) don't know about NatCap or the great work we're doing

(include Vision & Mission)

We just need to tell people – the right people - about it!

Our main goal for this year is to tell people our stories

Telling our stories

Communications Plan Newsletter Brochures Webpage Workshops & Trainings Online training resources Targeted outreach How to talk about who we

are and what we do FAQ

Newsletter

Monthly newsletter Launched last April 872 subscribers Helping us find our

voice

Website Updates

Look! We nearly doubled visits this year

Website Updates – model pages

Google Analytics

We’re using this information to improve website design & set priorities

Social Media

Joined Facebook and Twitter› Twitter - 579 Followers › Facebook – 222 Likes

Concerted effort to improve these numbers in the following year – particularly on Twitter.› Are you tweeting?

Social Media

Deets on Social Media

Twitter - 579 Followers

Facebook – 222 Likes

Workshops & trainings In the past

year:› 15 events› Over 700

people taught about NatCap’s approach & InVEST

This year:› Redstone

Consultants › Gregg & Mary

giving a training talk @ 3pm

Who we are and what we do

How we talk about ourselves – Developing a hybrid approach

NGO Academia

NatCap Approach

People are making conservation and development decisions separately, and therefore not incorporating environmental benefits into those decisions. Without properly acknowledging these benefits, we risk losing them. The Natural Capital Project (NatCap) has developed a set of science-based methods and software tools that can help estimate the true value of the goods and services provided by nature in a spatially-explicit manner. Accounting for these ecosystem services can clarify the tradeoffs between alternative development scenarios and help people make more informed decisions on how to use their lands and waters.*Diagram under development

A focus on meaningful change

PRIZES for the beststory!

Sign up to tell your super-short story tomorrow @ 4:15

Any form of submission accepted (yes, even snapchat )

Tell your story of how NatCap has changed things in the real world

Thank you!

Audience: NatCap Staff

Issue: communications @ NatCap

Problem: 1) Interal - Lots uf us, in different places, working on different things 2) External - People (levers for change) don't know about NatCap or the great work we're doing (include Vision & Mission)

So What? 1) Internal- We can be more effective, share information and lessons learned, learn from one another 2) External - We're donig really great work, but people (the right people) need to know about it in order to

effect change

Solutions: 1) Internal - This is what we worked on this past year (list). We'll be doing more of it (list). 2) External - This is what we're concentrating on this year (list). VT Protocol goal How do we talk about us? What's our voice? Who is our audience? Who we are & What we do? The NatCap Approach

Bennefits: 1) Internal- Optimized internal communications will foster collaboration between groups, quickly

disseminate knowledge, and allow people to be more effective at what they do best 2) External - People will learn from the work we are doing and make change happen on the ground.

NatCap, our approaches (including tools) and stories are well known among our target audiences