Fashion History

Close-cropped & short bob haircuts, finger waves,

& pin curls Shorter skirts, shorter men’s jackets, cloche hats “Boyish” shapes – rectangular/straight, drop-waist Jersey knits, “crazy socks”, clothing that went

from day to night, elaborate embroidery, decoration, jewelry, hair ornaments

End of World War I, Women could Vote, Credit Cards, Prohibition

Eccentric, Excitement, Originality, Social Change

1920’s

Women’s Fashions

Men’s Fashions

Hairstyles

Ready-to-wear Depression Era & Recovery Nylon, Rayon, Zippers (more cost effective) Simplicity and Elegance Flowing skirts, small pleats, cross-cut bias styles,

cropped jackets with one-piece dresses, ¾ length sleeves or shorter, hemline between knees and shins

Short, baggy knee pants, butterfly collared shirts, schoolboy sweaters, sweater vests, knickers, trousers, 3-piece suits with broad shoulders, ties

Curls & Waves

1930s

Women’s Fashions

Men’s Fashions

Hairstyles

Hairstyles

Before and During World War II

Somber, neutral colors (ivory, gray, black, navy, brown), “Make Do & Mend”, basic, practical, simple, clever uses for common or used items

Head scarves, wedge heels, kangaroo cloaks, cork soles, clogs, ankle socks, durable materials, hand-knitting

V-necked sweater vests, knitted waist coats, simple military uniforms

“Painted” legs – line down back of legs instead of nylons

1940’s

Women’s dresses = more fitted, folds, pleats, flared

sleeves, stripes & small prints, feminine menswear trousers/slacks, blouses, knee-length skirts, “Victory Red” lipstick, sailor pants/dresses, high-waisted shorts, fitted skirt suits, tiny waists, high bustlines, corsets & petticoats, “military” style items, coveralls, do-rags

Men = Hawaiian shirts, double-breasted suit coats, sportswear, Esquire jackets (broad-shoulders, loose fit), “Zoot Suits” (broad shoulders, wide lapels, low crotches, high waists, tapered legs), casual slacks

Post WWII

Women’s Fashions

Men’s Fashions

Pin-curls Victory Rolls Do-Rags

Hairstyles

Hairstyles

1950’s

End of rationing – Beginning of Excess Lots of fabric: pleats, gathers, “poofy”

petticoats, fancy collars, taffeta, nylon, wool, & rayon

Rise of Teenage Culture & Social Stereotyping Rockers, Greasers/Hoods, Jocks, Hippies Cues from actors, actresses, singers/musicians Conformity & Social Class One main body type considered the ideal Clothing was meant to impress and please

others – not much individuality

Women’s Fashions

Men’s Fashions

Hairstyles

Poodle Cut Pixie Cut Lifted & Piled

Ratting (headbands & bows)

High Ponytails Big Glamorous Waves

Pompadour Natural Wave

Ducktail Flat Top

Vietnam War Fashion Revolution begins Fight for Individuality Two distinct sectors of society: Love & Peace vs.

Social Norms Casual wear on the rise, Ready to Wear fashions

widely available Fashion cues from prominent figures such as

Jackie Kennedy, Cher, The Beatles, England, Mod Squad

1960’s

A-line & Shift/Sheath dresses Pillbox hats Shorter hemlines (anywhere from mid-calf to

mid-thigh) 2 piece bikinis Color blocking Go-go boots, platforms, wigs Rejection of support/shape wear (bras,

pantyhose, etc.)

Women’s Fashions

Men’s Fashions

Beehive, Bouffant, Long & Sleek, Fringe, Flip, Bob;

Scarves, Headbands, Bows

Hairstyles

Afro, Mullet, Mustache, Mop Top, Crew Cut

Hairstyles

Disco, Sports, Models, Musicians, Fashion

Revolution (continued from the late 60s), End of Vietnam War

Mod blended with Hippie; All women wear pants Polyester, bright colors (early 70s), tight-fitting

pants, platform shoes, high boots, low-cut pants, pant suits, leisure suits, track suits, cowl-necks, striped velour, tunics, culottes, robes, chest hair, chains & medallions, butterfly collars, skin tight t-shirts, sandals, floral prints, sideburns, short shorts, tennis headbands, neutrals (late 70s)

1970’s

Women’s Fashions

Men’s Fashions

Pageboy, Wedge, Feathered, Long, Natural, Layered, Low Maintenance

Women’s Hairstyles

Feathered, layered, long, natural, short with a bit of curl, shorter mullet, mustaches

Men’s Hairstyles

Color, Size, Experimentation, Excess, Rebellion against

“normal”, Economy Boom (credit cards), New inventions, Designer labels & branding, Women were more visible in the workplace

Unisex fashions & Power dressing “If you got it, flaunt it!” & “You can have it all!” Movies, TV (cable & MTV), Celebrities (especially

musicians, dancers, and athletes), Michael Jackson, Princess Diana

Big hair, neon, spandex, bold pairings of color, pattern, & texture, velour, Smiley face, fanny packs, high top shoes, shoulder pads, loafers, acid wash denim, pegged pants

1980’s

Women’s Fashions

Stirrups, leg warmers, aerobic/dance wear, taffeta, polka dots, lace, ruffles, Converse, heels, jelly bracelets & shoes, big earrings, color blocking, mini-skirts, baggy sweatshirts, leggings

Men’s Fashions

Rap, Michael Jackson, Miami Vice, preppy, tracksuits, blazers, skinny ties, sunglasses, slogan tees, parachute pants, crazy prints

Hairstyles

Perms, Crimping, Color, Textured layers, Size, Perms, Batwings, Mullets, High or Side Ponytails

Hairstyles

Mullets, High-fades, Textured layers, Perms, Rat tails, Jheri curls

Dot.com Era, cell phones, satellite TV, internet, email, CDs

Minimalism; Environmental Awareness Changes in trade laws = international

influence Fabric blends = easy care & easy wear TV, Movies, Music videos, Sports, Celebrities Body piercings & tattoos

1990’s

Overalls, Mood Rings, Bike shorts, Windbreakers,

Striped Sweaters, Combat boots, Bandanas, Unbuttoned shirts over graphic tees, Crop tops, Spaghetti straps, Babydoll dresses, Flannel, Plaid, Vertical stripes, Turtlenecks & Mock necks, Muscle tees, Baggy jeans, Colored leather, Natural footwear, Chunky shoes, Baseball caps

Grunge (mix of masculine & feminine as well as hippie & punk; Retro (mix of vintage & new); Preppy (plaid, knee socks, pleated skirts, sweaters); Boho (delicate-natural-hippie);

Fashions

Hairstyles

Any length, lots of texture (perms, crimping, curls, braids, twists, knots), imperfectly perfect, loose & natural or tight & glossy