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WASTE www.cityswitch.net.au 1 Choose.Reuse. Coffee cups challenge XXX

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Page 1: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

WASTE

www.cityswitch.net.au 1

Choose.Reuse.Coffee cups challenge

XXX

Page 2: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

June 17www.cityswitch.net.au 2

WELCOME

CHOOSE.REUSE.

Page 3: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

MY NAMECitySwitch Program Manager

CITY OF XXX

June 17www.cityswitch.net.au 3

Page 4: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

June 17www.cityswitch.net.au 4

Page 5: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

PROBLEM STATEMENT

People do not think (enough) about

their waste actions in the office

June 17www.cityswitch.net.au 5

ADDRESSING WASTE IN OUR OFFICES

Page 6: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

ACTION SOUGHT

Get my coffee in a reusable coffee cup

Begin thinking about waste within the office as

something that I / we can impact

June 17www.cityswitch.net.au 6

Page 7: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

INPUT RESEARCH

Make a thoughtless act a reflection on

sense of self / professional identity,

individual and organisational values and

reputation

June 17www.cityswitch.net.au 7

Page 8: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

PROVOCATION

June 17www.cityswitch.net.au 8

Page 9: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

INPUT RESEARCH

June 17www.cityswitch.net.au 9

CHANGE A HABIT

http://www.spring.org.uk/2009/09/how-long-to-form-a-habit.php

Routine

Reward

Cue / reminder

Page 10: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

CAMPAIGN DESIGN

June 17www.cityswitch.net.au 10

CHALLENGE

Page 11: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

CAMPAIGN DESIGN

1. Measure

2. Set a goal

3. Roll out messaging

4. Reward efforts

5. Track success

6. Let us know!

June 17www.cityswitch.net.au 11

CHALLENGE

Page 12: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

MEASURE BASELINE

How many disposables are currently

being discarded in your office?

June 17www.cityswitch.net.au 12

WASTE ASSESSMENT, REPORT OR COFFEE CUP COUNT

Page 13: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

SET A GOAL

June 17www.cityswitch.net.au 13

GET SENIOR BUY-IN

How much could we

reduce by?

Page 14: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

ROLL OUT MESSAGING

June 17www.cityswitch.net.au 14

Provocation Information Solution

GRAPHICS, EMAIL TEMPLATES, POSTERS, LIFT ADS

Page 15: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

CUSTOMISABLE MATERIALS

June 17www.cityswitch.net.au 15

We avoided 25,000 disposable cups this month.

Page 16: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

REWARD EFFORTS

June 17www.cityswitch.net.au 16

Page 17: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

COMPETITION

June 17www.cityswitch.net.au 17

REWARDS CARD / MEASUREMENT MECHANISM

Page 18: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

REWARD & TRACK SUCCESS

June 17www.cityswitch.net.au 18

TRACKING, REPORTING, WORKPLACE COMPETITIONS

- Punchcard / competitions

- Waste reports

- Café reports

Page 19: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

ENGAGE NEARBY CAFES

June 17www.cityswitch.net.au 19

RESPONSIBLE CAFES

Page 20: Choose.Reuse. - CitySwitch cup toolkit/CitySwitch... · MY NAME CitySwitch Program Manager CITY OF XXX June 17 3

June 17www.cityswitch.net.au 20

XXX: LET’S GO!

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